The Cannes Lions Festival has always set the benchmark for creative excellence. But beyond the glitz, the work that rises to the top reveals where the industry is headed, what audiences value, how technology is shifting narratives and how agencies must evolve to stay relevant. In the next IAB SA Actionable Insights webinar, Pippa Misplon, […]

  Join us for another insightful session curated by the IAB SA Brand Council where we'll explore how marketers can develop data strategies that not only comply with evolving privacy standards but also unlock creative potential and strengthen customer relationships.   Expect practical strategies on: ▪️Building trust through ethical data practices and value exchange ▪️Structuring […]

Our next IAB SA Insights episode will be held on Thursday, 25 September from 11 am - 12 noon. The topic under discussion is 'Trust is Measured: Elevating Transparency in the Metrics That Matter.

Today, audiences demand more authenticity and transparent, ethical marketing is now essential for smarter, fairer and more effective strategies. Join us as our panel of experts unpack the three phases of media transparency.

Our last webinar for 2025 looks at how trust meets creativity in a thriving Agency–Client partnership. We’ll unpack how trust, transparency, and the right commercial models fuel stronger ideas, deeper partnerships, and real business results. Join us for another insightful and bold conversation.

Here's a question worth sitting with: if AI can write the brief, build the audience segment, optimise the media buy and generate the content - what exactly is your role? Join us on 2 April as we address the challenge of finding our place in this new AI world.

Artificial intelligence is already embedded in influencer marketing. It is helping brands find creators, build briefs, generate content and measure campaigns. Synthetic influencers are no longer a novelty and the question of what makes influence authentic has never mattered more.

As AI increasingly dominates in the marketing industry, we are faced with having to address the role agencies play in this ecosystem.

In this episode, we explore how AI and human intelligence can work together to improve media strategy, rather than simply making existing processes faster.

The biggest night of the year in the digital publishing and advertising industry is drawing near. Mark your calendars now.

What can South African agencies learn from the way leading global IAB markets are responding to AI-driven change? This international session will answer this question.

Join us as creators, brands, agencies and industry leaders come together to discuss the regulatory landscape of the maturing content creator space, and how collaboration and practical guidance can strengthen trust, support professionalisation and lay the foundations for a more sustainable creator economy.