IAB Toolkit

In partnership with IAB Europe, the IAB SA Connected Commerce Committee has launched the IAB SA Retail Media Glossary, which draws on internationally recognised retail media terminology and frameworks and provides a common foundation for the industry. This marks Phase 1 of a broader initiative to establish consistent definitions and standards for the South African connected commerce ecosystem.

Influencer marketing in South Africa is growing fast. Regulatory scrutiny is growing with it. The IAB SA Influencer Disclosure Toolkit gives brands, agencies and creators a single, practical framework for getting disclosure right across every major platform - from obvious paid campaigns to gifted products, brand trips, affiliate links and more. Built by the IAB SA Influencer Marketing Council, it includes platform-by-platform guidance, worked examples, a do's and don'ts framework and a cheat sheet your team can use today. Free to download. No excuses...

With the increased challenges in capturing and holding consumers’ attention, brands are adopting the use of digital audio to put brands up front. The IAB SA Digital Audio Committee have published the first toolkit to explain the fundamentals of digital audio marketing, provide a framework of reference and credibility for publishers, and unlock even more value for stakeholders.

Explore the IAB Digital Content Marketing Committee’s whitepaper on content marketing in SA. Obtain insight and tools for a successful content marketing strategy.

Digital Out of Home (DOOH) has become a rapidly growing field of digital marketing, and this topic forms Part 2 of our Centre of Excellence Series. Access the toolkit here for a better understanding of the opportunity provided by DOOH and to learn of current trends and best practice. IAB members can find the Digital-Out-of-Home Best Practices in the IAB SA member portal.

The IAB SA has recently launched its Centre of Excellence Series, in which we focus on a particular aspect of digital media and marketing and provide a wide range of easily-accessible resources to serve as a ready-to-hand toolkit. We kick off our series with the power of Video and Connected TV.

Authored by leaders in the South African digital advertising and publishing industry, IAB have released the White Paper on Brand Safety which breaks down the challenges to brand safety and provides strategies for empowering brands in brand safe environments.