Guidelines

South African Content Creator Charter While the South African creator economy and influencer industry may still be in its infancy, it is growing incredibly rapidly. With this rapid growth come growing […]

The IAB SA Digital Influencer Marketing Committee is proud to release a white paper entitled “Best Practices for Influencer Marketing in South Africa”.

The gaming ad market is growing rapidly and demanding more innovative new formats. We are pleased, then, to be able to share the Advertising Framework for Gaming and Esports, put together jointly by the IAB in UK, US and Europe, and their members. The framework sets out standardised industry terms and understanding to foster continued growth of this industry in a sustainable and efficient manner. Further details and the framework are available on our Members' Portal.

Connected TV or CTV represents an entirely new platform that provides new content capabilities, creative formats, and direct engagement with viewers. With this comes the increased challenge of personalisation as we become more privacy-conscious. The IAB CTV Creative Best Practices Guide looks at these challenges and highlights future opportunities for successful CTV ad creation. The guide is available on the members' portal.

The IAB SA Digital Influencer Marketing Committee is proud to launch their Document on Definitions, the first module towards completing the first definitive guide on influencer marketing, which will be finalised and released over the course of the next few months. The aim of the document is to standardise this discipline and set best practice for the protection and empowerment of both consumers and stakeholders, alike. Please access your copy of the definitions here.

After comprehensive, industry-wide consultation, the IAB SA’s Digital Content Marketing Committee has launched the Definition of Content Marketing. Digital content marketing is a niche discipline making up 20% of global market spend and the need for such a discipline among brands grows as consumers increasingly respond better to more relevant, honest, curated content. Download the definition paper here.

The IAB SA Digital Content Marketing Committee is working to recognise content marketing as a niche discipline and to recommend guidelines in South Africa that are relevant to agencies, brands and publishers. As a first step toward achieving this, the Committee has put together the attached draft set of definitions which are currently under review until 25 May 2021.

The IAB SA Digital Influencer Marketing Committee has drafted the attached set of definitions and terms as a guide for best practice in this rapidly growing segment of the industry. IAB SA members are invited to review the draft proposal and to share their feedback by 4pm on Friday 30th October. Read further for more details.

The fundamental objective of the Social Media Code is to protect the consumer by encouraging brands to exercise ethical constraints on all paid social media communications; and to benefit the industry with a clear code of conduct regarding the use of social media to advertise products and services. The Social Media Code has now been enforced by the Advertising Regulatory Board (ARB). To obtain a copy of the Code, click here.

The Press Council of South Africa and the Interactive Advertising Bureau South Africa adopt the following Code for print and online publishing (together referred to as "the media”).

Database marketing is a form of direct marketing that uses electronic databases of customers to generate targeted lists for direct marketing communications.

These are designed to offer clarity, good practice and a launchpad for further discussion around the marketing tool known as Native Advertising. While they aim to simplify concepts and provide examples it remains cognisant that our market evolves quickly and the lifespan of these guidelines are likely to last a year whereupon it will be updated.

The IAB SA’s Media Innovation Council has published a handy list of videos, PDFs and other information about programmatic digital advertising.