IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

IAB SA Podcasts

Decoding Digital Content Marketing >

 A six-part podcast mini-series that unpacks everything from what digital content marketing is, to how to use it in your marketing mix and how to measure success. Discussions include expert industry voices in South Africa from agencies and publishers to brands and media platforms. Expect thought-provoking debates, helpful case studies and practical pointers that will ensure you understanding content marketing and its role in your marketing mix, as well as how to apply it.

IAB SA: Decoding digital podcast mini-series

Lets Talk Digital >

Let’s Talk Digital’s mission is to close the gap of digital knowledge in South Africa with real conversations. The IAB SA partnered with Let’s Talk Digital on a 3-part mini-series PARTNERING WITH PUBLISHERS TO UNLOCK VALUE with the aim to educate and share the strong set of benefits that publishers can bring to advertisers and unlock the value of premium publishers. To listen in search: Ryan Eberlin, Media24 Programmatic Specialist, on unravelling programmatic’s "black box” and how brands can leverage off more advanced buys; and Riaan Wolmarans, Head of Digital Media at Arena Holdings, IAB SA Publisher Council Lead on brands partnering with local publishers on native content.