Members Research

Ornico has released the Social Media Landscape Report 2024, detailing the latest trends and the impact of AI on brand integrity. The report is now available for download, with insights from a recent expert webinar also accessible on YouTube. Download the report here.

Ornico, together with World Wide Worx, has launched the much anticipated SA Social Media Landscape Report for 2023. The report includes findings on the way South Africans utilise social media and their valuable demographics, as well as sharing interesting social media data research and in-depth survey insights.

The 4th annual edition of the South African DIgital Customer Experience report combines data from 2000 interviews with qualitative input from 14 senior marketers to equip South African brands with key insights on the needs and wants of Mzansi’s consumers. Valuable insights on shopping cart abandonment are also given.

The SA Social Media Landscape Report for 2022 has been launched. The annual report, compiled by Ornico and World Wide Worx, provides an in-depth analysis of social media usage in South Africa. The theme for this year's report is The Metaverse: Is it a David vs. Goliath Play? The theme, as well as report findings, was discussed in a live webinar with a panel of industry experts. Access the report

Behavioural nudges have emerged as one of the best ways to improve sales while still maintaining an end user’s freedom of choice. In this report we look at the linguistic elements that correlate with email engagement success using the framework of Behavioural Linguistics.

Every two years, Everlytic analyses the billions of emails sent from their platform to see what the latest engagement benchmarks are. You can use these benchmarks to see how your email engagement compares to the averages in your industry and across the South African market.

Winning brands will revitalise hope and optimism in authentic ways - promoting wellbeing, physical and mental health, actively and pragmatically. Our overview reveals opportunities for brands in the buzzing region of West Africa. Download our report and spark your brand’s growth ambitions.

This report analyses linguistic trends from the top 50 mailers sent in the financial services space in 2020 and summarises key findings

In collaboration with World Wide Worx, Ornico has released the 2021 SA Social Media Landscape Report which provides valuable findings on the drastically changed social media arena over the past year. It reveals how South Africans use social media and their demographics, and has been designed to give marketers a competitive edge during the pandemic as internet usage increases.

In an in-depth report put together by iProspect - a dentsu company - and its sister companies, we find insights into the African FMCG landscape given by 19 experts from across multiple disciplines who share their wisdom.

The 2021 South African Township Marketing Report by Rogerwilco, Survey54 and Marketing Mix Conferences aims to plug the gap between an audience representing billions of Rands and the information that exists about them.

This benchmarks report analyses real data for the years of 2019 and 2020, and gives a snapshot of the impact on email marketing engagement metrics seen in 2020. This is the sharpest change we’ve ever seen in our benchmarks.

In partnership with online research company, ovatoyou, and CX expert,Julia Ahlfeldt, Rogerwilco have released their second annual study into digital customer experiences, which shares insights from consumers and leading marketers on the importance of delivering a positive online customer experience. Request your copy here.

In tandem with the recent establishment of the IAB SA Digital Influencer Marketing Committee, under the leadership of Stéphane Rogovsky, CEO & Founder of R-Squared, we are pleased to share this report from R-Squared on the growth of influencer marketing over the last few years and how marketers are budgeting for 2020.

Despite the current economic downturn, SA ‘s Top 30 brands have proved their resilience and shown their abiding strength, both at home and on the global stage. Read Kantar’s insights and report here.

Seeing the huge potential for advertising business in African markets, Group M have researched the similarities and differences between those markets, giving valuable insights for expanding business.

From Apple to Amazon to Alibaba, digital platforms are more pervasive and powerful than ever. South African companies need to develop a platform strategy - whether they own a platform or not.

Today’s customers demand personalisation in everything and buy according to a product’s relevance. Businesses can no longer rely on loyalty marketing and need to re-align their activities towards being hyper-relevant. See Accenture’s report here on the need for this marketing mindshift. Accenture are a sponsor of the IAB Summit 2019 and CEO, Wayne Hull, will be bringing more valuable insights to the Summit.

As audiences are deserting their desktops and moving more and more to mobile, mobile advertising has become the new now. 24.com and The SpaceStation recently launched the findings of their first mobile study to help brands optimise their mobile campaigns. See their Press Release here, which includes a link to their White Paper.

Kantar have given their media predictions for 2019 around the world and now give their insights on how these play out on the African continent.

Kantar have taken a close look at the ever-changing media landscape and predicted where they see it in the next 12 months.

Not all non-converting business prospects are lost. Sometimes you just need to guide them over the finish line. Lead nurturing with email is the most effective way to do it.

We are thrilled to share PWC’s special report on the findings of our Entertainment and Media Outlook: 2018–2022, An African perspective (Outlook). Every year PWC takes a deep dive into the data and analysis with the aim of providing fresh perspectives and actionable insights.

Everlytic infographic

Everlytic infographic