








As the year draws to a close, IAB SA Acting CEO, Chris Borain, takes a brief look at the accomplishments of, and initiatives taken in, 2024 and gives a broad outline of the focus areas for the new year.

The IAB SA Influencer Marking Committee have released their first Perception Report. The report highlights the strengths and gaps in current practices and invites marketers and creators alike to reconsider the scope and impact of influencer marketing.

In our final event for the year, we heard from some of the IAB SA committees about the key projects and industry insights of 2024, and exciting future-focused initiatives for 2025 aimed at advancing the local digital marketing and media industry. Access the video here.

The IAB SA is pleased to announce that the 2025 Bookmark Awards season will kick off in late January under the helm of our new Bookmarks Jury President, Elizabeth Mokwena, Home Care Executive Marketing Director for Unilever Africa. The awards ceremony is expected to be held in August.

A new QCTO Higher Occupational Certificate: Advertising, has been developed between IAB SA, Red & Yellow School of Creative Business and MIC SETA to equip graduates with the comprehensive skills needed to navigate the modern advertising landscape.

Having recently released the South African Content Creator Charter, the IAB SA Digital Influencer Marketing Committee has made publicly available the 2023 “Best practices for influencer marketing in South Africa”. Accessibility is no longer restricted to IAB members only. Download your copy here.

With concerns about unethical practices commonplace in the global influencer industry, the IAB SA Influencer Marketing Committee, in collaboration with ARB, has launched the country's first Content Creator Charter. We spoke to Bizcommunity ...

In collaboration with the Advertising Regulatory Board, the IABSA Digital Influencer Marketing Committee has released the South African Content Creator Charter to help guide the content creator and digital influencer sectors in building a healthy and trustworthy industry.

This year’s IAB SA-PWC Online Adspend Report shows a significant increase in digital advertising in South Africa. This rise is driven by business-oriented trends and confirms last year’s forecast of a greater expansion of online advertising. Our Press Release gives more details. IAB members can access the full report in the Members’ Portal.

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Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
Year in Review: Letter from IAB SA Executive Director
As the year draws to a close, IAB SA Acting CEO, Chris Borain, takes a brief look at the accomplishments of, and initiatives taken in, 2024 and gives a broad outline of the focus areas for the new year.
Read More >IAB South Africa Announces 2025 Bookmark Awards Season and New Jury President
The IAB SA is pleased to announce that the 2025 Bookmark Awards season will kick off in late January. We are also privileged to introduce our new Bookmarks Jury President, Elizabeth Mokwena. Elizabeth is the seasoned brand builder and Home Care Executive Marketing Director for Unilever Africa. She takes the baton from Khensani Nobanda,...
Read More >IAB South Africa Welcomes New Y-Council Members to Drive Youth Engagement and Industry Innovation
IAB South Africa is pleased to announce the 2025 cohort of its Youth Action Council (Y-Council), a group of 15 young professionals under 35 who will play a pivotal role in driving youth engagement and innovation in the digital media and marketing sector. The Y-Council has made significant strides since its inception in 2020,...
Read More >Knowledge Centre
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