IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

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The Year in Review: Letter from IAB SA Executive Director

As the year draws to a close, IAB SA Acting CEO, Chris Borain, takes a brief look at the accomplishments of, and initiatives taken in, 2024 and gives a broad outline of the focus areas for the new year.

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Influencer Marketing Perception Report, 2024

The IAB SA Influencer Marking Committee have released their first Perception Report. The report highlights the strengths and gaps in current practices and invites marketers and creators alike to reconsider the scope and impact of influencer marketing.

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Actionable Insights Event, Ep #56: A Year in Review and The Road Ahead – Watch the video

In our final event for the year, we heard from some of the IAB SA committees about the key projects and industry insights of 2024, and exciting future-focused initiatives for 2025 aimed at advancing the local digital marketing and media industry. Access the video here.

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2025 Bookmark Awards: New Jury President announced

The IAB SA is pleased to announce that the 2025 Bookmark Awards season will kick off in late January under the helm of our new Bookmarks Jury President, Elizabeth Mokwena, Home Care Executive Marketing Director for Unilever Africa. The awards ceremony is expected to be held in August.

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The Bookmark Awards 2024 – Tickets Now Open!
IAB SA and Red & Yellow Celebrate Approval for New Qualification : QCTO Higher Certificate in Advertising

A new QCTO Higher Occupational Certificate: Advertising, has been developed between IAB SA, Red & Yellow School of Creative Business and MIC SETA to equip graduates with the comprehensive skills needed to navigate the modern advertising landscape.

The Bookmark Awards 2024 – Tickets Now Open!
The Bookmark Awards 2024 – Tickets Now Open!
Best practices for influencer marketing in South Africa - Now publicly available

Having recently released the South African Content Creator Charter, the IAB SA Digital Influencer Marketing Committee has made publicly available the 2023 “Best practices for influencer marketing in South Africa”. Accessibility is no longer restricted to IAB members only. Download your copy here.

The Bookmark Awards 2024 – Tickets Now Open!
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With concerns about unethical practices commonplace in the global influencer industry, the IAB SA Influencer Marketing Committee, in collaboration with ARB, has launched the country's first Content Creator Charter. We spoke to Bizcommunity ...

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In collaboration with the Advertising Regulatory Board, the IABSA Digital Influencer Marketing Committee has released the South African Content Creator Charter to help guide the content creator and digital influencer sectors in building a healthy and trustworthy industry.

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2024 IAB Online AdSpend Report: Now released

This year’s IAB SA-PWC Online Adspend Report shows a significant increase in digital advertising in South Africa. This rise is driven by business-oriented trends and confirms last year’s forecast of a greater expansion of online advertising. Our Press Release gives more details. IAB members can access the full report in the Members’ Portal.

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IAB South Africa

The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.

There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.

IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.

IAB Knowledge Centre >

Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.

IAB Actionable Insights >

IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.

IAB Industry Measurement >

Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.

IAB Bookmark Awards >

Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.

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