IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

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2024 Bookmark Awards: Jury Panels Announced!

The IAB Bookmark Awards is pleased to introduce its nine jury panels for this year. The ninth panel will be judging a new category, Marketing Craft, the inclusion of which promises to raise the standards for digital excellence and innovation even higher. Meet the jurors and jury chairs here.

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2024 IAB SA-PWC AdSpend Report Survey: Calling for Industry Participation

The IAB SA and PWC are looking for greater participation in this year’s AdSpend Survey to enlarge the data pool that provides for in-depth insights into the trends that are transforming the digital advertising landscape. We would love for you to join in this vital industry exercise. Our Press Release gives further details. Deadline for submissions: 19 April 2024

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2024 IAB SA-PWC AdSpend Report Survey: Learn How You Can Participate

Understanding that more information is required to better understand how to participate in the AdSpend Survey, we hosted a workshop to unpack the survey for you and show you how the report will look. Watch the webinar recording and learn how to contribute to this important endeavour.

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IAB Actionable Insights #49: Unlocking the Future - New Era of Smart Automation and Bots

An exciting announcement! Our Actionable Insights event on 25 April is going to be both in-person and online. Join us at 11am for valuable, actionable takeaways on the new era of smart automation and bots in marketing.

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Bookmarks 2024: Perfect Your Entry with Alex Goldberg

Watch the recording from our Bookmarks 2024 Masterclass and learn to create an award-winning entry.

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Crafting Impactful Emails: A Marketer’s Playbook for Success

Everlytic has created a new guide to support marketers at every step of their email campaign journey – from solid strategic planning to performance tracking. Access it here.

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IAB South Africa

The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.

There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.

IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.

IAB Knowledge Centre >

Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.

IAB Actionable Insights >

IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.

IAB Industry Measurement >

Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.

IAB Bookmark Awards >

Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.

Latest from IAB

2024 Bookmark Awards: Meet the Jury Panel

The IAB Bookmark Awards is pleased to introduce its nine jury panels for this year. The ninth panel will be judging a new category, Marketing Craft, the inclusion of which promises to raise the standards for digital excellence and innovation even higher. Meet the jurors and jury chairs here.

Read More >

2024 IAB SA-PWC AdSpend Report Survey: Calling for Industry Participation

The IAB SA, in conjunction with PWC, publishes the annual AdSpend Report to provide the digital media and marketing industry with accurate and reliable data about the digital investment landscape in the country. We call all industry players to please participate in the survey. Submissions deadline: 19 April 2024. See our press release.

Read More >

Knowledge Centre

Our subject matter experts work across the digital media and marketing media ecosystem to develop best practices and solutions that improve business outcomes for the interactive advertising industry.

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Catch the latest updates, announcements, and member exclusives. Sign up now

IAB Events

We host webinars and events. Check out the IAB calendar so that you do not miss out.

IAB Learning

Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.

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