IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

IAB News

Welcome to the pulse of the South African digital media and marketing landscape! Here, you’ll find a curated selection of media clippings featuring expert insights, cutting-edge trends and insightful commentary from IAB South Africa and our valued members and partners.
 
For in-depth analysis and thought leadership, explore our Actionable Insights series as part of our editorial partnership with Bizcommunity. Together, we offer a wealth of valuable content to keep you informed and inspired.
 
Explore, engage and join the conversation about the ever-evolving digital media and marketing landscape.
 

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2024 Bookmark Awards: Meet the Jury Panel

The IAB Bookmark Awards is pleased to introduce its nine jury panels for this year. The ninth panel will be judging a new category, Marketing Craft, the inclusion of which promises to raise the standards for digital excellence and innovation even higher. Meet the jurors and jury chairs here.

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2024 IAB SA-PWC AdSpend Report Survey: Calling for Industry Participation

The IAB SA, in conjunction with PWC, publishes the annual AdSpend Report to provide the digital media and marketing industry with accurate and reliable data about the digital investment landscape in the country. We call all industry players to please participate in the survey. Submissions deadline: 19 April 2024. See our press release.

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The MAC Charter Regulations: Request for Industry Feedback

The SA Marketing and Communications (MAC) Council has proposed changes to the MAC Charter that directly relate to your businesses. To help the IAB advocate for you and submit your feedback to the MAC Council, kindly participate in this survey. Submission deadline: 30 November 2023.

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IAB SA CEO’s Year-end letter, 2023

Another year has passed at lightning speed and it's time again to share our year-end letter. IAB SA CEO, Razia Pillay, looks back and brings you her highlights of the year, the projects accomplished and the progress made. Access her letter here.

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Best Practices for Influencer Marketing in South Africa

The IAB Influencer Marketing Committee is proud to release the 2023 "Best practices for influencer marketing in South Africa”. This White Paper provides clarity for stakeholders, including brands, agencies and content creators, while also focusing on the best interests of end consumers and paying particular attention to our market's unique cultural nuances and audience behaviours. IAB Members may access the White Paper via the Member Portal. This paper comes at the back of its Definitions Document released in 2021. The Definitions document can be...

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Taking a Fresh Approach to an Established Brand

The IAB SA Transformation Council is pleased to announce that it has re-branded itself to the IAB SA Diversity, Equity & Inclusion (DEI) Council, working towards fostering a more inclusive and equitable industry that celebrates diversity and champions progress. Read further …

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2023 IAB SA-PWC Internet Advertising Revenue Report

It is with great pleasure that we announce the release of the latest IAB SA Adspend Report which, among other things, goes into the detail of some of the key trends impacting future digital growth and looks ahead at the role of Publishers for ad solution. IAB members can access the report here for these and more findings.

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Bookmarks 2023: Meet the winners!

Last night the IAB SA held its 15th Bookmark Awards, in partnership with Accenture Song. It recognised and paid tribute to the industry’s top digital talent across 8 categories. Each year, the entries to the Bookmarks are more creative, more innovative and more integrated with digital technology and this year was no exception. The IAB wishes to congratulate all the winners for their exceptional work.

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Bookmarks 2023: Trends impacting the digital media industry

Speaking at the inaugural Bookmarks Finalists Showcase yesterday, Robyn Campbell, Head of IAB SA’s Agency Council and managing director of Machine_, emphasised the importance of the Bookmark Awards in showcasing the industry’s work and talent. She also briefly pointed to the 4 key challenges currently disrupting brands and retailers around the world.

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2023 Bookmark Awards: Finalists announced!

It is with much delight that we announce the finalists of this year's Bookmark Awards. The finalists will be presenting their work at the first-time-ever Finalists Showcase on the 26 July at The Tryst in Johannesburg. See all the finalists here and access further details here on ticket sales and a 20% discount on accommodation offered by Radisson Blu Gautrain to all Bookmarks ticket holders.

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2023 Bookmark Awards Ceremony: Ticket sales open on 20 June!

The Bookmark Awards ceremony will be held at the Vodacom Dome at Vodaworld in Johannesburg on Thursday, 27 July, with its first-ever Finalists Showcase event being held at The Tryst on Wednesday, 26 July. Tickets for both events will be available from Tuesday 20 June on the Bookmarks platform. Space is limited. Book early to avoid disappointment.

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IAB SA Constitution: A Significant Milestone is Reached

The IAB SA is extremely pleased to announce that its amended Constitution was passed on 10 May 2023. The new Constitution gives greater clarity to the IAB SA’s function and purpose in the industry (Clause 4.3), brings the SA chapter’s membership types in line with the constitution of IAB USA, and incorporates key elements of the IAB SA Code of Conduct into the IAB SA Constitution. Grateful thanks to our members for their participation, and to Head of IAB SA Regulatory Affairs, Songezo Ralarala,...

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Psychographic Data Study: Invitation to Participate

The IAB SA is looking to understand the type of demographic and psychographic data most useful to online media buyers, agencies, publishers, and media professionals for strategic advertising campaigns and audience targeting. Industry participation in the survey would be appreciated. Deadline for submission: 30 April 2023.

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IAB/PWC 2023 Adspend Survey: Deadline for Participation

The IAB/PWC Online Revenue Report has proved to be a reliable and credible source of realistic data and insights on the digital investment landscape in South Africa. The 2023 Online Revenue survey is now currently underway and the deadline for survey submissions is 19 May 2023. Access further detail here.

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Bookmarks 2023: Final Deadline!

As from Tuesday 25 April, a 10% penalty fee will be applied to late Bookmark entries, The last possible date for both entries and entry payments is 8 May. Avoid the last minute rush to beat the deadline and submit your entries as soon as possible.

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IAB/SA PwC Adspend Study: Workshop / Debrief

The IAB SA is calling on the industry to participate in its annual internet advertising report in partnership with PWC. The study is open to all industry members, specifically those in the agency space. Those interested in participating are encouraged to attend the national online debrief at 10am on Tuesday 4 April. The debrief will provide further context around the survey and answer any questions regarding the study. More info and registration here.

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Bookmarks 2023: Jury Chairs announced

The IAB SA is delighted to announce the 2023 Bookmarks Jury Chairs. They will be heading up the 8 jury panels judging the various award categories and offering their insight, expert knowledge and leadership during the judging process. The panel of jurors will be announced on Wednesday 29 March. Meet our Jury Chairs

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ARB Decision: Nothani Hadebe vs Bolt Services EE OU

The Advertising Regulatory Board recently made a decision regarding a complaint filed against Bolt Services for an online advert that allegedly lured unsuspecting people with misleading claims. Please see the final decision here, for your interest and adherence.

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IAB SA Amended Constitution: Review requested from IAB members

The IAB SA Constitution has been revised and we are obliged to request comment on, or approval of, this revised version from our members before finalising it. We therefore invite our members to review the revision and to submit your comments. Please see the amended Constitution here. Please record your comments here. Deadline for comments: 16 September 2022, 11:59pm

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IAB SA Bookmarks 2022 – All the winners!

It is with much pleasure and privilege that we share with you the 2022 Bookmarks winners who were awarded at last night’s ceremony. Hearty congratulations to everyone! Particular mention must be made of Ogilvy, 24.com, Volkswagen SA and Vega School who won in the Special Honours categories. All the details available in the Winners List here.

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IAB Bookmark Awards 2022: Ticket sales open!

South Africa's premier digital marketing awards is back for its 14th year of benchmarking digital excellence! Set to be the industry event of the year, this year’s Bookmark Awards ceremony will mark the first time the local industry will be assembled together physically in one space after two years. Join us as we recognise and reward the best in the digital marketing industry. Read further to find out where and how to book Bookmarks 2022 tickets.

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Bookmarks 2022: Finalists announced

This day has finally arrived! The first round of the 2022 Bookmark Awards have been completed and the judges have made their selection of finalists. Congratulations to all who have made it this far! Access the list of finalists here. Final judging takes place on 23 and 24 June; the awards ceremony will be held on 28 July 2022.

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Invitation to Publishers

IAB Tech Lab have partnered with ENGINE Insights and Prebid to get input from publishers on the state of the market and expected business impact of proposed changes to the deprecation of cookies and other topics such as privacy regulation and new identifiers. Please participate and receive the full report. Deadline for submission: 1 June 2022

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New IAB members: Welcome!

The IAB SA are thrilled to have several new members join our community in the first few months of this year. We trust they will all enjoy the benefits their membership affords them and will grow from strength to strength as we journey together in building South Africa's digital economy.

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Narratiive report, April 2022

Total website traffic measured by Narrative was slightly up for April 2022 as a result of the Easter holiday season, together with a quieter month in news and politics, shifting what content South Africans consumed online during the month.

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Narratiive report, March 2022

Website traffic stays steady month and month with online readers shifting more to business and personal finance content from lifestyle and entertainment content in January and February.

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IAB Bookmarks 2022: Jury Panel announced

The 14th annual Bookmark Awards is now in high gear and it is with much pleasure that we announce the 2022 Jury Chairs and Jury Panels who will review and judge the work in each of the eight entry categories. Please find the list of jury panels here.

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IAB Bookmarks 2022 season begins

Together with naming rights partner, DSTV Media Sales, the IAB SA opens the 14th Annual Bookmarks season. Entries open on 8 March. Khensani Nobanda, Group Executive for Marketing and Corporate Affairs at Nedbank Group, takes up her seat as new Bookmarks Jury President, while nominations for jury chairs and judges get under way.

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IAB SA/PwC Online Adspend Study: Request for participation

The IAB SA and PwC are conducting their annual Online Adspend Study and are calling for industry participation. The study will effectively quantify the size of online and mobile media revenues in South Africa. Data collected will form the IAB SA/PwC 2022 Online Adspend Report. To confirm participation in the survey and to register for the workshop

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IAB SA appoints Claudelle Naidoo of MediaCom as new Executive Board Member

The IAB SA are thrilled to announce the appointment of Claudelle Naidoo, MD of Mediacom, to their Executive Board. Claudelle has taken up the Research seat on the Board,. Claudelle will drive the IAB SA’s commitment to using the best research techniques available to demonstrate the strength and value of digital advertising and marketing in South Africa.

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Narratiive report, December 2021

The Narratiive data report for December 2021 is now available, showing the main trends in the South African Online Audience landscape and the Top 10 IAB SA Online Publishers as measured by Narratiive. Please access the report from our IAB Research page here.

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DEI Census: Global & South Africa Results

The findings of the first global Diversity, Equity, and Inclusion (DEI) census have been released and show those gaps in lived experience which present a challenge for the industry. The press release can be found here and includes a link to the full report.

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A sad farewell to past IAB SA CEO, Paula Hulley

We bid a sad farewell to industry powerhouse, Paula Hulley. Paula has skillfully and masterfully led the IAB SA through 3 very challenging years and brought it out stronger than ever. A grateful thanks to Paula from all of us at the IAB for this and for her excellent leadership. Bizcommunity interviewed Paula on her tenure and discovered what were her highlights, challenges and learnings.

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IAB SA appoints new CEO

It is with much pleasure and confidence that the IAB SA has appointed Razia Pillay as their new CEO. Razia has a long history in both the digital media and digital marketing sectors of our industry, with particular focus on the empowerment of youth. The IAB SA extends its heartiest congratulations and welcome to Razia and wishes her much fulfilment and success in her new role.

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IAB SA Transformation Council launches Connected Womxn initiative

The IAB SA Transformation Council is pleased to announce the recent launch of the Connected Womxn initiative, brought about through dynamic collaboration with Google, Meta, TBWA and the IAB SA. The initiative is aimed at building recognition and providing meaningful support for women leaders across the tech, media and marketing industry.

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Insight Series: Digital video marketing

In our final Insight Event being held tomorrow, we tackle the topic of Digital Video Marketing with the expertise of industry gurus in the field. They chatted to Bizcommunity on what they will be discussing and what we can expect.

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SA’s digital economy promises to spur economic growth

In the US, increased internet economy is showing a positive impact on economic growth and job creation. South Africa is showing promise of the same and the role of marketing and advertising industries in contributing to this continued and sustainable growth of our digital economy is crucial.

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IAB SA 2021 Annual Membership Letter

As we draw near to the end of another challenging but successful and fulfilling year, we are pleased to share our customary year-end letter. In it, CEO, Paula Hulley, reviews the project deliveries for 2021 and extends her sincere gratitude to all those who invested of themselves so generously to help make these achievements possible.

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IAB SA Annual General Meeting

The IAB SA will be holding its Annual General Meeting on 9 November. All interested industry participants are welcome to attend. More information is attached. Kindly RSVP to Debbie by 5pm on Friday 5 November.

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IAB GCC: MENA Digital Adspend in 2020

The IAB GCC has released the first study of its kind measuring digital adspend in the Middle East and North African region. Digital adspend per capita in MENA still falls below global benchmarks, but the digital sector in the region is larger than expected and promises substantial growth.

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IAB SA Digital Content Marketing Podcasts: Episodes 1 & 2

The IAB SA Digital Content Marketing Committee is thrilled to announce the launch of a six-part podcast series on Decoding Digital Content Marketing. The series consists of debates and discussions on the uniqueness, misunderstanding and value of content marketing. The IAB expresses its sincere thanks to Solid Gold Podcast Studios for co-producing the mini-series and iono.fm for hosting IAB SA podcasts

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IAB SA launches free Decoding Digital Content Marketing podcast series

In its effort to promote and develop digital content marketing as a unique and strategic discipline for effective brand marketing in South Africa, the IAB SA Digital Content Marketing Committee has launched a six-part podcast series on Decoding Digital Content Marketing. The podcasts are easy to listen to yet charged with invaluable information.

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IAB SA Extends Invitation to Tender for Online Audience Measurement partner

The IAB SA has extended an invitation to industry members to tender for the role of their official online audience measurement partner. The chosen provider will furnish the IAB SA with web and application measurement services to create a "single currency" which will be used as a benchmark that all industry stakeholders can trust and reference.

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IAB SA Online Audience Measurement Partner: Invitation to Tender

The IAB SA invites relevant industry members to tender for the exclusive online measurement partnership with IAB SAto provide web and application measurement services. The aim is to create a "single currency” to be used as a trusted benchmark for all industry stakeholders. Access further detail and all relevant documentation here. RFI Deadline: 11 November 2021 at 5pm

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IAB SA Member Survey: Empowering 2021 into 2022

The IAB SA is very cognisant of the value of its members’ support of, and participation in, its initiatives, platforms, partnerships and projects as it works to grow the digital industry in SA. To assist us in knowing how to strengthen our value to our members and to better empower the media and marketing industries, we would appreciate it if you could share your feedback in the attached member survey. Deadline for submission: 4pm, Monday 11th October 2021.

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IAB SA Digital Influencer Marketing Committee: Document On Definitions

The next IAB SA Insight Event on 21 October will include a look at the recently released "Document on Definitions” by the IAB SA Digital Influencer Marketing Committee. Ahead of this, we spoke to Bizcommunity about the need for and value of the Definitions to help standardise the influencer marketing practice across the industry.

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IAB Tech Lab Update

The IAB Tech Lab are releasing 3 industry standards over the next two weeks and are inviting feedback once these have been published. Also, the2021 IAB Tech Lab Summit: Renaissance, being held in October, has been extended. The event will showcase innovative solutions and newly developed standards that will lay the foundation for the next generation of digital advertising technology.

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Press Code Proposed Amendments – Calling for feedback

The Press Council have put out their proposed amendments to the Press Code and are calling for industry feedback. Please review the amendments attached and send your feedback directly to Latiefa Mobara by 4 October 2021. Feedback will be collated for finalisation during a webinar on 20 October 2021. Approved amendments will be presented to the Press Council in November for promulgation on 1 January 2022.

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Why learn with IAB?

The rapidly changing needs of our digital environment increasingly demand continuous digital learning. Be sure to consider the IAB Digital Fundamentals Course and IAB Programmatic 360 Course as you review your training needs. DMAT’s global skills assessment programme is also a must to assess and validate your digital strengths and weaknesses.

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IAB SA in search of a new CEO to take the helm from 2022

The IAB SA has announced that, after three and a half years in her role, CEO Paula Hulley will not be renewing her contract into 2022. This means that one of the most impactful roles in South Africa digital is opening up. If you are at the forefront of digital communications, ambitious about the future of the industry in SA, and believe this role is for you, please read further.

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Insight Series: Digital content marketing

In the 30th episode of the IAB Insight Series on 16 September 2021, speakers will be looking at how digital content marketing helps build first-party databases and examining case studies in this niche field of work. We interviewed the speakers to find out more on what to expect from this event.

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IAB SA CEO looks back on her time with IAB

Following the announcement of her resignation from IAB SA, CEO Paula Hulley, chatted to Bizcommunity about both the highlights of the role and the lessons learnt over the past 3 years. There were many challenges, too, and Paula closes with some advice to her successor on how to meet these. Paula will be leaving IAB SA in December.

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The South African Online Audience News Consumption and Behaviour Report

In its commitment to studying and reporting on the digital media and marketing landscape in South Africa, the IAB SA Research Council has re-launched its consumer research study series and shared its first report. The report makes critical observations of online audience news consumption and behaviour – both locally and globally - in 2021.

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IAB SA Digital Influencer Marketing Committee releases Document on Definitions

The IAB SA Digital Influencer Marketing Committee is proud to release their Document on Definitions, the first chapter towards the first definitive guide on influencer marketing, which will be finalised and released over the course of the next few months. At a time when influencer marketing is experiencing rapid growth, the guide is crucial to standardise the discipline and set best practice for the protection and empowerment of both consumers and stakeholders, alike.

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Front Row 2021 Winners Announced!

The IAB SA is delighted to announce the winners of its 2021 Front Row initiative. The winners win a seat in the front row of leading digital marketing events and other great career-enhancing prizes.

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IAB SA Update: 2 August 2021

With the IAB Bookmarks 2021 having been held last week, we are pleased to share this special update on all things Bookmarks and digital - the video showcase, all the winners and the Q&A sessions with our leadership panel, jury chairs, judges and industry experts. We also proudly announce the winners of the IAB SA Front Row 2021 initiative.

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Bookmarks 2021: Winners Announced!

And it’s a wrap! The 2021 IAB SA Bookmark Awards virtual event was held yesterday evening, being presented in an exciting and dynamic new format. Our host, Selae Thobakgale, led the event, announcing the winners and showcasing their winning campaigns while round-tabling with our panel of digital "avengers” as they discussed all things digital. Congratulations to all the winners!

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Bookmarks 2021: Merica Monamodi chats to us

Well-known TV presenter and producer, Merica Monamodi, chats to us about her role as IAB Bookmarks 2021 social media liaison, what we can expect from the upcoming awards event on 29 July and shares her thoughts on the value of social media in today’s digital marketing space.

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Bookmarks 2021: Waiting with anticipation. Watch, enter or win!

To mark its 13th year of Bookmarks, the IAB has collaborated with 13 advertising experts to share some of the innovations and insights contributing to the success of digital marketing excellence. The video shows how the creative marketing industry has developed a marketing mix that has built impact for various brands and its consumers. More on this and other Bookmarks initiatives here.

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Meet Bookmarks Host, Selae Thobakgale

We interviewed Bookmarks host, Selae Thobakgale, and got to know a little more about her. Read what she had to share of herself and say about the changes in the digital advertising industry over the last few years.

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IAB Tech Lab Update

Despite challenging times in recent months, digital advertisers have fought back and emerged stronger and more determined against the pandemic menace. Caution is the keyword, but we forge ahead nevertheless. Despite the adversities, the digital advertising industry has maintained its scorching pace and the IAB Tech Lab has quite a few developments and updates to share.

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Front Row 2021: Join now and enhance your career

The IAB SA has launched the second year of its Front Row programme and invites all young budding, black media and marketing students to enter and win a front row seat at relevant industry-leading events and gain access to valuable industry insights and expert knowledge sharing.

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Bookmarks 2021: IAB SA Announces Host

In just over 2 weeks, the 13th IAB Bookmark Awards will be held to recognise and reward digital excellence in our rapidly changing industry, and the IAB SA is delighted to have this year’s virtual event hosted by Selae Thobakgale, a well-known powerhouse in the digital advertising and media arena.

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IAB Bookmarks 2021 Tickets on Sale Today

The IAB Bookmark Awards will be recognising, awarding and celebrating local digital media and advertising excellence in South Africa for its 13th year on Thursday 29 July 2021. Tickets are now on sale for the virtual event. All event and booking information available here.

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IAB SA Update: 9 July 2021

The IAB Front Row initiative is in its 2nd year and we share details on how to nominate an eligible young, black media and marketing student for a seat on the Front Row and how you can partner with the IAB in this worthy programme. Get your tickets for the 2021 Bookmark Awards here and book your seat for Episode 28 of the IAB Insights webinars and the IAB Global State of Data Town Hall. We also share valuable insights and toolkits from IAB...

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IAB SA Update: 2 July 2021

With 1 July being the effective date for implementation of the POPI Act, we remind our members of the IAB SA POPIA handbook that has been made available to them. We also give access to the IAB Tech Lab Supply Chain Validation and invite you to participate in the Global DEI Census. You can watch the IAB SA Youth Council’s 3rd instalment of #Industry Bites and IAB members are offered a 15% ticket discount to the Nedbank IMC.

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IAB SA Bookmarks 2021: Finalists announced

The first round of judging for Bookmarks 2021 is now completed and the IAB SA and Bookmarks Team are pleased to announce the finalists. Final round of judging will be held on Thursday 1st and Friday 2nd July 2021.

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IAB SA Welcomes New Executive Board Members

The IAB SA is thrilled to welcome three new Executive Members to its Board and is privileged to be able to benefit from their years of expertise, experience and energy as it continues to work towards empowering the digital advertising and marketing industries in South Africa.

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IAB SA Releases Critical Reports on Digital’s Rapid Growth in 2020

The IAB SA has released two critical reports to the digital marketing industry: The IAB SA IAB SA Digital Landscape Survey Report, powered by Narratiive, and the IAB SA-PWC Internet Advertising Revenue Report. These reports reflect the rapid increase in digital business in 2020 and contain critical insights into the digital audience driving this growth and key trends that will shape the future of the digital landscape – both locally and globally.

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IAB SA Update: 11 June 2021

June is Mentor Month and we share access to the IAB SA Youth Council Town Hall on 25 June and the IAB SA Digital Skills Gap Report. IAB Members can access two major reports recently released: the IAB SA-PWC 2021 internet Advertising Revenue Report and the IAB SA 2021 Digital Landscape Report. You can also participate in Kantar’s Media Reactions survey, benefit from Incubeta’s thought leadership article Google’s DMT programme, and register for the next IAB Insights webinar.

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IAB SA Update: 4 June 2021

The 2021 IAB SA Digital Landscape Report has been released and is accessible here to IAB members. Also shared here is Kantar’s Media Reactions Survey report and the recording from Vodamedia’s "The Future of Media” webinar, together with guidance notes on gender equality from the Press Council SA. We also give you access to the webinar recording from the Digital Marketing Content workshop where we reviewed industry feedback on the draft definitions.

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Press Council: Guidelines on Gender Equality

In order to implement policies within the publishing sector that ensure balance in news coverage on gender and foster gender equality in the workplace, the Press Council of South Africa has issued the attached set of guidelines.

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IAB SA Update: 28 May 2021

This week we share IAB Tech Lab’s CTV & Video webinar and IAB Smartbrief highlights on DOOH, LinkedIn, Twitter and Estee Lauder on AR. Register here for the Digital Content Marketing workshop to review the draft definitions and for the IAB SA Youth Council’s Future Masters Townhall.

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IAB SA Update: 21 May 2021

Register here for the next 3 episodes of the IAB Insight Series and get access to both the IAB US Podcast Adspend Report and IAB Australia One Stop Shop on Apple’s IOS privacy change. IAB member, Everlytic, also share insights on how to improve customer retention.

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Defining Digital Content Marketing

The IAB SA Digital Content Marketing Committee is working to recognise content marketing as a niche discipline and to recommend guidelines in South Africa that are relevant to agencies, brands and publishers. As a first step toward achieving this, the Committee has put together a set of definitions for the industry’s review and feedback by 5pm on 25 May 2021. Access the definitions and register for the online workshop here.

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IAB SA Update: 14 May 2021

June is IAB SA Mentor Month, with the IAB SA Youth Council holding their Future Masters Townhall. This week, we’ve lined up the next 4 episodes of the IAB Insight Series and you can register ahead here. We also share articles from IAB members Everlytic and Jellyfish.

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IAB SA Youth Council Future Masters programme

Continuing in its objective to increase engagement and active participation in the Digital Marketing, Media & Advertising Industries for the under 30’s, the IAB SA Youth Action Council is running its Future Masters program next month. This incorporates their 2nd Town Hall webinar on 15 June and Mentor Month for the month of June.

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IAB SA Update: 7 May 2021

In this update, you can find access to the IAB Global Measurement with Angelia Eng and the IAB/SA Narratiive April 2021 report. You can also register to Episode 26 of the IAB SA Insights Online and have one week left to submit your Bookmarks 2021 entries.

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IAB SA Update, 30 April 2021

This week we share the IAB Q1 2021 US Impact Study and the IAB SA POPIA guide, and give special access to the webinar recordings from IAB SA Insights Online #26. We also share insights from Incubeta on the Future of Measurement and welcome new members who joined us in April.

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IAB SA Update: 23 April 2021

This week we give you access to the IAB SA POPIA guide, IAB SA Insights #25 webinar recording and The Media Yearbook 2021. Register to IAB SA Insight Event #26 on "Digital Paid Media” and also to SANEFs webinars to put together the action plan for journalism.

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Insights Online: The use of data in digital marketing

Prior to our 25th IAB SA Insights Event held today, our panel of speakers briefly shared on the focus and key insights of their talks, all centered around the complex topic of unlocking data for marketing purposes while still putting privacy and security first. Access their interviews here. The webinar recordings will be available in the IAB members portal.

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The Media Yearbook 2021: Industry insights

In the recently released Media Yearbook 2021 which shares the opinions of various industry leaders, IAB SA CEO Paula Hulley, comments on the need for the industry to work together to navigate the challenges, demands and new opportunities provided by the changed digital landscape we’re experiencing today. See the Media Yearbook 2021 here and find Paula’s article on pages 55-56.

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IAB SA Future of Measurement: Industry update

The IAB SA Measurement Survey has now been completed and the findings distilled into an industry statement of needs. Key challenges have been highlighted and were discussed in a recent webinar by IAB SA Future of Committee Chair, Imraan Rajab.

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IAB SA Update: 12 March 2021

Today we discuss E-commerce Day and share two insightful IAB member reports. We also give access to the Narratiive February report, the IAB SA Digital Skills Gap Report and our press release on the 2020 IAB SA-PwC Online AdSpend Report.

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IAB SA releases 2021 Digital Skills Gap Report

After much collaboration between the IAB SA Education Council and the Red and Yellow Creative School of Business, the IAB SA is delighted to be able to announce the release of the 2021 Digital Skills Gap Report. The report shares vital findings that will enable educational and training bodies to equip digital marketers and advertisers with the requisite skills that meet the needs of the industry.

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IAB SA Update: 5 March 2021

Today we discuss the 2020 IAB SA PwC Online Adspend Report, 2021 Bookmarks Entries, IAB SA Insight Series, the IAB SA Brand Council Round Table's next session, "Digital measurement beyond media", and the 2021 IAB SA Skills Gap Survey.

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IAB SA / PwC Online Adspend Report: Workshop 3 March 2021

PwC and the IAB have performed a domestic digital advertising expenditure analysis since 2012, with various market participants both from the online & mobile publishing and agency sector contributing. This analysis has been able to effectively quantify the size of the Internet (Online &Mobile) media revenues in South Africa for the respective years. The 2020 report will be released end May 2021 with the request to participate currently live via IAB HQ. To find out more about the report, how to participate and to...

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2021 Bookmarks: Announcing new dates

The IAB Bookmark Awards will be recognising, awarding and celebrating local digital advertising excellence in South Africa for its 13th year on Thursday 29 July 2021. See the announcement of our timeline here.

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Transformation Council: Announcement of Council members

The IAB SA is pleased to announce that the nomination process for its Transformation Council has been completed and the Council members selected. The 15-strong Council will work with industry bodies to promote diversity and inclusivity and see the creation of new career possibilities for black digital media and marketing professionals.

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Insights Online, Ep 22: 2021 Predictions in Digital Marketing

In our 22nd Insights Online webinar, we looked ahead to 2021 and heard insightful forecasts given by experts from our IAB SA member community that touched on various aspects of business operations. Please find the press release here. The UCT Online Course valued at R16,000 and sponsored by GetSmarter was won by Thando Makhathini, Strategy Manager (Consumer Insights) at Joe Public United. Congratulations, Thando! IAB members can access the webinar recording on the Members’ Assets portal.

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IAB SA CEO’s Year-end letter

This has been an incredibly challenging year, as we all know, with the resultant changes in business practices seeing an increased reliance on digital platforms. With this, the IAB has experienced an increase in membership subscriptions and member participation in the work being carried out in the industry. Please read our year-end letter from IAB CEO, Paula Hulley, as she reviews the past year and pays tribute to all those who contributed with such dedication and passion.

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Youth Council Virtual Town Hall meeting

Since its establishment 5 months ago, the IAB SA Youth Action Council has already had much influence in the work of the IAB and is set for as much impact in 2021. Read our press release where we invite you to join the Youth Council’s first virtual Town Hall meeting on 20 November and give details of their mentorship sessions.

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ARB Clarification on the FlySafair decision

The ARB recently received several queries regarding the decision on the Fly Safair ad which was seen to depict a disregard for COVID safety precautions and current social distancing protocols. The ARB has since provided clarified of that decision, which you can read here.

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Digital Skills Gap Survey: Invitation to participate

In their goal to improve South African lives through educational initiatives, the IAB SA Education Council has partnered with Red & Yellow Creative School of Business to identify skills gaps in the digital marketing industry. The IAB SA appeals to all digital marketers to assist in this vital work by taking a few moments to complete the attached survey.

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IAB SA Chairman Announcement: Haydn Townsend

The IAB SA has announced the appointment of Haydn Townsend, MD of Accenture Interactive, as its new Chairman.Haydn takes up this position with 25 years’ experience in the marketing and advertising industry and is well-equipped to the lead the IAB SA in facing industry challenges presented by the rapidly changing world of technology.

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How advertising in news publications benefits brands

South African news website sites determinedly strive to offer a brand-safe, trustworthy, quality-driven environment for advertisers. Global research has shown that consumers respond and act more positively to ads place on news outlets than not. For the full article and the research report, read further.

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Insights Online, Ep 21: Marketing Partnerships in the Digital Economy – Event Update

Our 21st insights Online webinar discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital. The UCT Online Course valued at R16000 and sponsored by GetSmarter was won by Lentheng Manciya,AdOps Manager at Mediamark. The webinar recording can be found on the Members’ Assets portal. The Bizcommunity press release is available here.

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IAB SA Digital Content Marketing Committee: Announcement

The IAB is pleased to announce the formation of its new Digital Content Marketing Committee under the lead of Sarah Browning-De Villiers, Chief Content Officer at Machine_ , a Publicis Groupe company. The committee will encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences

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MAC Charter Council: Call for nominations

The GCIS is calling for nominations to seats on the MAC Charter Council, with the deadline for submissions being 15 September. Please find the Government Gazette here, together with the process for submission of your nomination.

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POPIA: Safeguarding against data breaches under privacy law

Recent data breaches among a number of major companies in SA has again highlighted the importance of data security and the dangers of breaches of privacy. Please read further to learn how to implement safeguards against, and responses to, any breaches that may occur. Please also look out for our news on our upcoming POPIA workshops .

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ARB: Review of Code of Advertising Practice

The Code of Advertising Practice is under annual review once again and we invite any suggestions for changes to be submitted by close of business 30 October 2020. Please include: which section you want to amend; how you want to amend it; any proposed new wording and your motivation for why it should be changed. Please send amendments and any queries to info@arb.org.za.

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IAB SA Future of Measurement Committee announced

The IAB SA is pleased to announce the formation of its Future of Measurement Committee. The committee will work to enable clear and consistent measurement in the digital space that will give value to all stakeholders in the local industry.

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IAB SA Digital Content Marketing Committee: Call for nominations

The IAB SA is inviting nominations to take up seats on the Digital Content Marketing Committee. If you or one of your team members are interested in working towards the development of content marketing as an independent discipline in South Africa and an effective tool in brand communication, please see the nomination form here.

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Insights Online, Ep 20: Digital Influencer Marketing – Event update

Our most recent webinar was a huge success, with attendee participation being high as we tackled this hot topic. Congratulations to Hafeeza Karbel of Mediamark, who won the R16,000 UCT online bursary sponsored by GetSmarter, a brand of 2U Inc. IAB members can access the speakers’ videos on the Members’ Assets portal and you can read the press release here.

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IAB Members’ Good Works shared with you, #MandelaDay

Our third article on IAB members’ Good Works centres, mostly, on initiatives undertaken to commemorate Mandela Day. As we read them, we share in the pleasure and satisfaction of knowing that hearts will be touched and lives will be changed for better as a result.

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2021 Bookmark Awards

The IAB Bookmark Awards will be recognising, awarding and celebrating local digital advertising excellence in South Africa for its 13th year on Thursday 29 July 2021. Find out all you need to know about the 2021 Bookmarks – dates, categories, jury nominations and our Bookmarks Workshop.

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Together: Diversity and Allyship

At a frank and open, virtual event recently hosted by SheSays Cape Town, IAB SA CEO, Paula Hulley, joined a panel of women in leadership to discuss diversity in advertising and creative businesses and how to build allyship among women.

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POPIA: Why it is about rights – not just compliance

Underpinning the need to comply with the POPI Act is the constitutional right to privacy, particularly in this digital age where personal data is being gathered and traded with increasing ease, speed and disregard. Avani Singh, IAB Board Member and Head of Regulatory Affairs, expounds on the matter.

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POPIA: Effective from 1 July 2020

The Protection of Personal Information Act (POPIA) has now been promulgated and will come into effect on 1 July 2020, providing for 1 year’s grace for complete compliance. There are 8 conditions for the processing of personal information.

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Youth Day 2020: Safeguarding children’s rights in the digital era

As we commemorate Youth Day, we remember the fundamental rights afforded our children, particularly their rights online. The growing presence and influence of children in the digital ecosystem brings both risks and responsibilities. We take a look at their rights and share regulatory guidance that assists in providing for their protection online.

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IAB Members’ Good Works shared with you, #2

As we continue down this road of uncertainty and needing new skills, improved ways to connect and requiring financial relief, we still see companies giving back into the industry in some way or another. These are some of our IAB Members’ efforts.

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Digital Influencer Marketing Survey

As part of their remit to develop best practice guidelines that will assist in the formation of digital influencer marketing strategies, the IAB Digital Influencer Marketing Committee invites you to participate in their digital influencer marketing survey. The results will help to give a clearer understanding of the current influencer marketing landscape and expectations.

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IAB SA Publisher Council: Call for Publisher Chair nominations

The IAB SA is keenly aware of the challenges currently facing the publishing industry and is passionate in its efforts through its Publisher Council to help publishers overcome these challenges by ensuring that the value of their audiences is realisedand diversified revenue streams are commonplace. We are looking for a suitable, like-minded person to take up the seat as Chair of the Publisher Council and we invite your nomination. Deadline for nominations: 12noon, Wednesday 3 June.

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IAB SA Youth Action Council: Call for nominations

The IAB SA is calling its members to submit nominations for seats on its Youth Action Council. This Council will seek to bring new insights in increasing the engagement and participation of under 30’s in our industry. See the Press Release and nomination form here. Nominations close on Friday 29 May 2020.

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Publisher Research Council: Back us, don’t block us

Last week’s shocking news of the closure of Associated Media Publishing and Caxton Magazines has highlighted the crisis in SA’s publishing industry as advertisers hold back on advertising during the lockdown. The Publisher Research Council reminds us that, now more than ever, South Africans need trusted, reliable sources of news and information. Trustworthy South African news brands deliver that. Read PRC’s appeal to advertisers for their support.

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The Future of Digital Audio Broadcasting

By now we are all well aware of how COVID-19 has impacted the way we do business. The IAB SA Digital Audio Committee looks at one aspect of this - the increase in digital audio broadcasting. They discuss the changes, the lessons to be learnt and the future of this technology in our industry.

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2020 Digital Landscape Report released

The IAB SA has released its first in-depth study that is representative of the entire digital audience in South Africa, using a broad range of variables to give an insightful view of digital behaviour and trends. A report on the findings was presented at an IAB members’ webinar on Thursday 23 April. Bizcommunity attended and have shared the highlights.

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2020 Digital AdSpend Report released

The much-awaited IAB/PwC 2020 Digital AdSpend report has been released. During an exclusive webinar on Thursday 23 April, the findings and insights into 3 years' worth of data on online advertising spend were shared with IAB members. Bizcommunity have reported on the highlights.

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IAB Members’ Good Works shared with you

This is a difficult and uncertain time for us all, but also a time where we see companies working together and giving selflessly of their resources to help navigate the way forward. We are privileged and delighted to be able to share news of our IAB Members’ efforts as they do good.

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Bookmarks 2020: Smollan and DYDX – Congratulations!

Smollan and DYDX have shown themselves to be contenders in the fields of research and new technology in the digital arena. The excellence of their work was recognised at the Bookmarks 2020 with their Silver award for "Excellence in Research” and Gold award for "Emerging Digital Technology: The Internet of Things”. Congratulations to both for their contribution to the industry and their superb win.

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Bookmarks 2020: Best Individual Contributor to Digital

Chief Future Officer of Brave Group, Musa Kalenga, was announced as having given the Best Individual Contribution to Digital at the 2020 IAB Bookmarks Awards. Congratulations, Musa! A well-deserved tribute to your outstanding and invaluable contribution to the industry!

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#2020Bookmarks Online Experience & Announcement of Front Row winners

The time has arrived at last! While we will no longer have our annual Bookmarks gala event, the show will go on! We look forward to announcing the 2020 Bookmarks winners tomorrow, Thursday 19 March at 5pm, and invite everyone to join in our digital show format as we celebrate their creative excellence. We are also thrilled to announce today our first-ever Front Row winners!

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IAB SA announces its new Board Members

The IAB SA is pleased to announce that it has recently appointed 4 new Board Members to its current Board, giving representation across the Brand, Agency and Publisher sectors, together with a legal presence to oversee good governance

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Report: Universal Access to the Internet and Free Public Access in SA

For the last three years, the IAB has been collaborating with SANEF, the MMA and the APC to achieve universal access to the internet and a basic level of free access to online information in South Africa. The second report, which proposes a seven-point plan to bring this vision to fulfilment, has now been published and can be accessed here.

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Digital Influencer Marketing Committee

The IAB SA is setting up its Digital Influencer Marketing Committee and calling for nominations to participate. Please find the Committee’s objectives and nomination form here. Nominations close on Friday, 20th of September 2019.

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Meet Marcel Botha, IAB Summit 19 speaker

Marcel Botha, founder and CEO of 10XBeta, gives us a taste of what to expect from his talk at the Summit this Thursday, 30 May, on the use of brand activations to create meaningful long-term stories that result in product credibility and drive impressions and engagement.

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Meet Dudu Mkhwanazi, IAB Summit speaker

IAB Summit speaker, Dudu Mkhwanazi, CEO of Project Isizwe, was recently interviewed on what we should expect from her talk on 'the connected city' and what this year's theme of 'The New Now' means to her.

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Meet Gareth Lloyd, IAB Summit 19 speaker

Gareth Lloyd, 24.com’s head of Research and Analytics, will be sharing on the greater holistic value that mobile digital advertising provides over and above simple short-term, performance-based outcomes.

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IAB Summit 19: The New Now

On 30 May, South Africans with a passion for digital will converge at the IAB Summit19 to network, engage with leading digital thinkers and get a glimpse of where digital innovation in South Africa is headed. IAB SA CEO, Paula Hulley, spoke to BizCommunity about what to expect from this year’s summit.

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Getting a glimpse of Teboho Rasoaisi

Teboho Rasoaisi, digital media strategist and campaign manager at Mortimer Harvey, opens up to BizCommunity’s Leigh Andrews after his team won the Pixel for Purpose award at the Bookmarks2019. Congratulations to Teboho and all at Mortimer Harvey for this important Special Honours award.

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IAB Insight Series Events Update

Over the last 3 months, the IAB have conducted their newly formed Insight Series events, in partnership with Meltwater and the Radisson Hotel Group. These have proven to be highly successful and popular.

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Bookmarks 2019 Winners Announced

At last, the winners of the 2019 Bookmark Awards have been announced, with last year’s most memorable campaigns and today’s young, emerging talent in the digital industry being recognised. Congratulations to everyone!

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11th Annual Bookmark Awards

Tickets are almost sold out for the 11th annual IAB Bookmark Awards being held on Thursday 28 March. The Bookmarks is an IAB initiative that rewards excellence in digital, and both recognises and sets the benchmark for tech, digital and leading-edge innovation. Click here to buy your ticket or email Kantha@iabsa.net for more information.

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Five reasons to attend the IAB Summit 2019

On the 30th of May, the IAB SA will host its 5th Annual Digital Summit, themed: The New Now, Transformation through the Power of Digital. In only five years, it’s become known as the place to network, engage with leading digital thinkers and get a glimpse of where digital innovation in South Africa is headed.

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Updated POPIA Regulations tabled at Parliament

We’ve been on the edge of our seats waiting for the updated POPIA regulations to be tabled at parliament, and at last the wait is over. Here are some quick observations, and a link to the new documents. Spoiler alert: we think the latest updates are a step in the right direction.

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CEO’s Year-end Letter

2018 has been a demanding year for everyone and as we draw near to the end of it, IAB SA CEO, Paula Hulley, extends her sincere gratitude to all those who have contributed to the work of the IAB in driving the digital industry forward.

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Social Media Landscape 2019 report

The Social Media Landscape 2019 report has now been released. A valuable tool for all marketers and brands, it details the latest Social Media trends and usage in South Africa. A free copy of the Executive Summary is available here.

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POPIA. An update.

You may recall that Elizabeth de Stadler of Novation Consulting gave us the lowdown on the imminent arrival of POPIA at the Digital Summit in March. More recently, though, she spoke to The Media Online to give an update on POPIA's progress. To read the article, click here.

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Announcing Blockchain Briefings for Business Leaders

Paul Tatro, a uniquely qualified independent US consultant, author of "Blockchain Unchained”, a best seller on Amazon, will run two incisive briefings, Jhb & Cpt from 21 - 24 August , and will explain how Blockchain transforms customer experiences and business practices. 20% discount for IAB members.

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Township Shopper Marketing Summit 2018

Township discretionary spend is huge. Join the cream of township marketers at this definitive annual briefing on the insights into the hidden tenant markets and how peoples' lifestyles and cultures influence their spending priorities .. and much more ..

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Recode Africa: A Continent of Developers

The ever-increasing proliferation of smartphones and computers requires an ever-increasing amount of software to run and link all these devices. Arlene Mulder comes to speak to all those who are ready to join this coding revolution.For the IAB member discount code, contact debbie@iabsa.net.

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Investigating the Online Video Revolution

It is with great pleasure that we announce the release of the latest IAB SA Adspend Report which, among other things, goes into the detail of some of the key trends impacting future digital growth and looks ahead at the role of Publishers for ad solution. IAB members can access the report here for these and more findings.

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IAB SA releases its Investment Poll results

In collaboration with Effective Measure and The SpaceStation, IAB SA have now released the results of their recent investment poll. To read the results, click here. For the technical report, responses and sample sizes per question, please contact Debbie on debbie@iabsa.net

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IAB SA CEO,Josephine Buys talks to WITEE Chatterbots

Listen to IAB SA CEO,Josephine Buys talking to the Women in TechEmpowering Everyone #WITEE Chatterbots on @BrandRadio Live about the upcoming IAB Digital Summit and the 10th annual Bookmark Awards. For 26 minutes of insight, inspiration and some light hearted moments.

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Message from the CEO

It is with great pleasure that we announce the release of the latest IAB SA Adspend Report which, among other things, goes into the detail of some of the key […]

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