IAB News

The rapid growth of the South African creator economy and influencer industry has seen the need for marketers, content creators and their audiences to come together to build an industry that has integrity, is inclusive and shows transparency. To assist in guiding the industry towards this goal, the IABSA Digital Influencer Marketing Committee, in collaboration with the ARB, has released the South African Content Creator Charter.

Digital advertising in South Africa is on the rise, driven by business-oriented trends, according to this year’s IAB SA-PWC Adspend Report. It confirms last year’s forecast of a significant expansion of online advertising. IAB members can access the full report in the Members’ Assets Portal.

After three years at the helm of the IAB South Africa, CEO Razia Pillay will step down at the end of September 2024. Pillay will be succeeded by Chris Borain as Acting CEO during the recruitment process for a permanent successor. Borain has a longstanding involvement with the organisation, having served as Chairperson and as a Board Member.

In 2022, The Conversation reported that radio was thriving in South Africa, with listenership consistently higher than the global average. In 2024, not much has changed, however, as more South Africans are now accessing the websites of their favourite stations, both to tune in to audio and to access content. This month, the IAB South Africa releases data showing the growth in viewership of radio station websites for the second quarter of 2024.

With just three weeks to go, time is running out for creatives to get their tickets to the Bookmarks Finalists' Showcase and Bookmark Awards 2024 ceremony. Book now to avoid disappointment.

The IAB SA Education Council is calling for nominations for its youth-focused initiative, Front Row. The Front Row provides talented youth working or planning to work in the industry with opportunities and access to programmes, events and networking. Nominations close on Tuesday, 30 July 2024

As the Bookmark Awards draw closer, the IAB South Africa and Bookmarks Committee are once more introducing a new initiative to continue its aim of cultivating an innovative and vibrant industry. The Bookmarks Learner Jury is an opportunity for the industry's youth to engage with and learn from the esteemed Jurors of the 2024 Bookmark Awards.

Now in its 16th year, the IAB South Africa Bookmark Awards is introducing its first official rankings. By providing an unbiased evaluation of Bookmarks' entries, these rankings will serve as a reliable benchmark for assessing the level of innovation and creativity within South Africa's digital media and marketing landscape.

The Bookmarks 2024 Finalists are now revealed. A sincere congratulations to all! Access all the details here.

Changes are afoot at IAB South Africa as it relaunches its Content Marketing Committee to stay abreast with the evolving digital media and marketing landscape. The Committee, which has been rebranded as the Branded Entertainment & Content Committee, is also calling for nominations for seats on the Committee. Nominations close at 5pm on 25 July 2024.

The digital influencer marketing sector has grown dramatically and, while offering numerous benefits, it also presents as many challenges, some of which are unique to South Africa’s ecosystem and cannot be compared to those found globally.

Youth Day represents a lasting contribution to South Africa’s history and in 2024, Youth Month holds added significance as it marks the 48th anniversary of the 16 June 1976 student […]

Digital marketing has infiltrated every sphere of our connected lives — from programmatic billboards, mobile content, retail media and podcasts to new social media, influencer marketing, e-commerce, H-commerce, connected video […]

The IAB Bookmark Awards is pleased to introduce its nine jury panels for this year. The ninth panel will be judging a new category, Marketing Craft, the inclusion of which promises to raise the standards for digital excellence and innovation even higher. Meet the jurors and jury chairs here.

Learn how you can contribute to this year’s AdSpend Survey as we unpack the process for you and show you what the report will look like. Watch the webinar recording here.

The IAB SA, in conjunction with PWC, publishes the annual AdSpend Report to provide the digital media and marketing industry with accurate and reliable data about the digital investment landscape in the country. We call all industry players to please participate in the survey. Submissions deadline: 19 April 2024. See our press release.

The SA Marketing and Communications (MAC) Council has proposed changes to the MAC Charter that directly relate to your businesses. To help the IAB advocate for you and submit your feedback to the MAC Council, kindly participate in this survey. Submission deadline: 30 November 2023.

Another year has passed at lightning speed and it's time again to share our year-end letter. IAB SA CEO, Razia Pillay, looks back and brings you her highlights of the year, the projects accomplished and the progress made. Access her letter here.

The IAB Influencer Marketing Committee is proud to release the 2023 "Best practices for influencer marketing in South Africa”. This White Paper provides clarity for stakeholders, including brands, agencies and content creators, while also focusing on the best interests of end consumers and paying particular attention to our market's unique cultural nuances and audience behaviours. IAB Members may access the White Paper via the Member Portal. This paper comes at the back of its Definitions Document released in 2021. The Definitions document can be...

The IAB SA Transformation Council is pleased to announce that it has re-branded itself to the IAB SA Diversity, Equity & Inclusion (DEI) Council, working towards fostering a more inclusive and equitable industry that celebrates diversity and champions progress. Read further …

Notice is hereby given of the Annual General Meeting of the members of IAB SA to be online on Thursday 9 November 2023 at 9.30am for 10am - 12 noon.  If you would like to attend, kindly register here.

It is with great pleasure that we announce the release of the latest IAB SA Adspend Report which, among other things, goes into the detail of some of the key trends impacting future digital growth and looks ahead at the role of Publishers for ad solution. IAB members can access the report here for these and more findings.

Paula Hulley, IAB SA-PWC Internet Advertising Revenue Report Lead, member of our newly merged Research & Measurement Council and Managing Director at Digitas Liquorice, speaks with Moneyweb Radio’s Jeremy Maggs about the […]

Last night the IAB SA held its 15th Bookmark Awards, in partnership with Accenture Song. It recognised and paid tribute to the industry’s top digital talent across 8 categories. Each year, the entries to the Bookmarks are more creative, more innovative and more integrated with digital technology and this year was no exception. The IAB wishes to congratulate all the winners for their exceptional work.

The IAB Bookmarks held its first-ever Finalists' Showcase on Wednesday, 26 July, the day before the 2023 Bookmark Awards. It provided an opportunity for insight and engagement with the 2023 Bookmarks’ hopefuls and presented a discussion around specific trends appearing both locally and globally that showed in certain finalists’ case studies.

Speaking at the inaugural Bookmarks Finalists Showcase yesterday, Robyn Campbell, Head of IAB SA’s Agency Council and managing director of Machine_, emphasised the importance of the Bookmark Awards in showcasing the industry’s work and talent. She also briefly pointed to the 4 key challenges currently disrupting brands and retailers around the world.

It is with much delight that we announce the finalists of this year's Bookmark Awards. The finalists will be presenting their work at the first-time-ever Finalists Showcase on the 26 July at The Tryst in Johannesburg. See all the finalists here and access further details here on ticket sales and a 20% discount on accommodation offered by Radisson Blu Gautrain to all Bookmarks ticket holders.

The Bookmark Awards ceremony will be held at the Vodacom Dome at Vodaworld in Johannesburg on Thursday, 27 July, with its first-ever Finalists Showcase event being held at The Tryst on Wednesday, 26 July. Tickets for both events will be available from Tuesday 20 June on the Bookmarks platform. Space is limited. Book early to avoid disappointment.

The IAB SA is thrilled to announce their esteemed partners in the 15th Bookmark Awards event being held on 27 July this year. Each partner is a thriving entity in its own right and the IAB SA is honoured to be partnering with them.

The IAB SA is pleased to announce the release of the new measurement tool to provide a standardised measurement currency for online publishers across South Africa.

The IAB SA is extremely pleased to announce that its amended Constitution was passed on 10 May 2023. The new Constitution gives greater clarity to the IAB SA’s function and purpose in the industry (Clause 4.3), brings the SA chapter’s membership types in line with the constitution of IAB USA, and incorporates key elements of the IAB SA Code of Conduct into the IAB SA Constitution. Grateful thanks to our members for their participation, and to Head of IAB SA Regulatory Affairs, Songezo Ralarala,...

The IAB SA is looking to understand the type of demographic and psychographic data most useful to online media buyers, agencies, publishers, and media professionals for strategic advertising campaigns and audience targeting. Industry participation in the survey would be appreciated. Deadline for submission: 30 April 2023.

The IAB/PWC Online Revenue Report has proved to be a reliable and credible source of realistic data and insights on the digital investment landscape in South Africa. The 2023 Online Revenue survey is now currently underway and the deadline for survey submissions is 19 May 2023. Access further detail here.

As from Tuesday 25 April, a 10% penalty fee will be applied to late Bookmark entries, The last possible date for both entries and entry payments is 8 May. Avoid the last minute rush to beat the deadline and submit your entries as soon as possible.

The IAB SA is calling on the industry to participate in its annual internet advertising report in partnership with PWC. The study is open to all industry members, specifically those in the agency space. Those interested in participating are encouraged to attend the national online debrief at 10am on Tuesday 4 April. The debrief will provide further context around the survey and answer any questions regarding the study. More info and registration here.

The IAB SA is delighted to announce the 2023 Bookmarks Jury Chairs. They will be heading up the 8 jury panels judging the various award categories and offering their insight, expert knowledge and leadership during the judging process. The panel of jurors will be announced on Wednesday 29 March. Meet our Jury Chairs

The IAB 2023 Bookmark Awards season has begun and entries open today! We have included a Masterclass into our Bookmarks programme this year for entrants to perfect their entries. Read more to enter your work and register for the Masterclass

The Advertising Regulatory Board recently made a decision regarding a complaint filed against Bolt Services for an online advert that allegedly lured unsuspecting people with misleading claims. Please see the final decision here, for your interest and adherence.

The Directorate of the Advertising Regulatory Board was recently called upon to consider social media advertising published by the Ithuba Holdings on Twitter during August 2022.

The IAB SA Constitution has been revised and we are obliged to request comment on, or approval of, this revised version from our members before finalising it. We therefore invite our members to review the revision and to submit your comments. Please see the amended Constitution here. Please record your comments here. Deadline for comments: 16 September 2022, 11:59pm

It is with much pleasure and privilege that we share with you the 2022 Bookmarks winners who were awarded at last night’s ceremony. Hearty congratulations to everyone! Particular mention must be made of Ogilvy, 24.com, Volkswagen SA and Vega School who won in the Special Honours categories. All the details available in the Winners List here.

South Africa's premier digital marketing awards is back for its 14th year of benchmarking digital excellence! Set to be the industry event of the year, this year’s Bookmark Awards ceremony will mark the first time the local industry will be assembled together physically in one space after two years. Join us as we recognise and reward the best in the digital marketing industry. Read further to find out where and how to book Bookmarks 2022 tickets.

This day has finally arrived! The first round of the 2022 Bookmark Awards have been completed and the judges have made their selection of finalists. Congratulations to all who have made it this far! Access the list of finalists here. Final judging takes place on 23 and 24 June; the awards ceremony will be held on 28 July 2022.

IAB Tech Lab have partnered with ENGINE Insights and Prebid to get input from publishers on the state of the market and expected business impact of proposed changes to the deprecation of cookies and other topics such as privacy regulation and new identifiers. Please participate and receive the full report. Deadline for submission: 1 June 2022

The IAB SA are thrilled to have several new members join our community in the first few months of this year. We trust they will all enjoy the benefits their membership affords them and will grow from strength to strength as we journey together in building South Africa's digital economy.

Total website traffic measured by Narrative was slightly up for April 2022 as a result of the Easter holiday season, together with a quieter month in news and politics, shifting what content South Africans consumed online during the month.

Website traffic stays steady month and month with online readers shifting more to business and personal finance content from lifestyle and entertainment content in January and February.

The 14th annual Bookmark Awards is now in high gear and it is with much pleasure that we announce the 2022 Jury Chairs and Jury Panels who will review and judge the work in each of the eight entry categories. Please find the list of jury panels here.

The IAB SA Publisher Members are invited to attend for free the Financial Times’ Digital Immersion programme in Cape Town, 9 – 13 May. See the invitation from Riaan Wolmarans, Chair: IAB SA Publisher Council, for further information. Deadline for registration: 15 April

Lifestyle, Community News, Music & Audio and Personal finance content perform well, while overall internet readership remained flat month-on -month.

Together with naming rights partner, DSTV Media Sales, the IAB SA opens the 14th Annual Bookmarks season. Entries open on 8 March. Khensani Nobanda, Group Executive for Marketing and Corporate Affairs at Nedbank Group, takes up her seat as new Bookmarks Jury President, while nominations for jury chairs and judges get under way.

The IAB SA and PwC are conducting their annual Online Adspend Study and are calling for industry participation. The study will effectively quantify the size of online and mobile media revenues in South Africa. Data collected will form the IAB SA/PwC 2022 Online Adspend Report. To confirm participation in the survey and to register for the workshop

Razia Pillay, recently appointed CEO of IAB SA, chats to MarkLives about her experience in the industry, her plans for the organisation and the projects being rolled out in the coming year.

January 2022 data as measured by Narratiive showed the usual, strong seasonal growth in website readership as people returned from the December holidays.

The IAB SA are thrilled to announce the appointment of Claudelle Naidoo, MD of Mediacom, to their Executive Board. Claudelle has taken up the Research seat on the Board,. Claudelle will drive the IAB SA’s commitment to using the best research techniques available to demonstrate the strength and value of digital advertising and marketing in South Africa.

The Narratiive data report for December 2021 is now available, showing the main trends in the South African Online Audience landscape and the Top 10 IAB SA Online Publishers as measured by Narratiive. Please access the report from our IAB Research page here.

The findings of the first global Diversity, Equity, and Inclusion (DEI) census have been released and show those gaps in lived experience which present a challenge for the industry. The press release can be found here and includes a link to the full report.

We bid a sad farewell to industry powerhouse, Paula Hulley. Paula has skillfully and masterfully led the IAB SA through 3 very challenging years and brought it out stronger than ever. A grateful thanks to Paula from all of us at the IAB for this and for her excellent leadership. Bizcommunity interviewed Paula on her tenure and discovered what were her highlights, challenges and learnings.

It is with much pleasure and confidence that the IAB SA has appointed Razia Pillay as their new CEO. Razia has a long history in both the digital media and digital marketing sectors of our industry, with particular focus on the empowerment of youth. The IAB SA extends its heartiest congratulations and welcome to Razia and wishes her much fulfilment and success in her new role.

The IAB SA Transformation Council is pleased to announce the recent launch of the Connected Womxn initiative, brought about through dynamic collaboration with Google, Meta, TBWA and the IAB SA. The initiative is aimed at building recognition and providing meaningful support for women leaders across the tech, media and marketing industry.

In our final Insight Event being held tomorrow, we tackle the topic of Digital Video Marketing with the expertise of industry gurus in the field. They chatted to Bizcommunity on what they will be discussing and what we can expect.

In the US, increased internet economy is showing a positive impact on economic growth and job creation. South Africa is showing promise of the same and the role of marketing and advertising industries in contributing to this continued and sustainable growth of our digital economy is crucial.

As we draw near to the end of another challenging but successful and fulfilling year, we are pleased to share our customary year-end letter. In it, CEO, Paula Hulley, reviews the project deliveries for 2021 and extends her sincere gratitude to all those who invested of themselves so generously to help make these achievements possible.

The IAB SA will be holding its Annual General Meeting on 9 November. All interested industry participants are welcome to attend. More information is attached. Kindly RSVP to Debbie by 5pm on Friday 5 November.

The IAB GCC has released the first study of its kind measuring digital adspend in the Middle East and North African region. Digital adspend per capita in MENA still falls below global benchmarks, but the digital sector in the region is larger than expected and promises substantial growth.

The IAB SA Digital Content Marketing Committee is thrilled to announce the launch of a six-part podcast series on Decoding Digital Content Marketing. The series consists of debates and discussions on the uniqueness, misunderstanding and value of content marketing. The IAB expresses its sincere thanks to Solid Gold Podcast Studios for co-producing the mini-series and iono.fm for hosting IAB SA podcasts

In its effort to promote and develop digital content marketing as a unique and strategic discipline for effective brand marketing in South Africa, the IAB SA Digital Content Marketing Committee has launched a six-part podcast series on Decoding Digital Content Marketing. The podcasts are easy to listen to yet charged with invaluable information.

The IAB SA has extended an invitation to industry members to tender for the role of their official online audience measurement partner. The chosen provider will furnish the IAB SA with web and application measurement services to create a "single currency" which will be used as a benchmark that all industry stakeholders can trust and reference.

The IAB SA invites relevant industry members to tender for the exclusive online measurement partnership with IAB SAto provide web and application measurement services. The aim is to create a "single currency” to be used as a trusted benchmark for all industry stakeholders. Access further detail and all relevant documentation here. RFI Deadline: 11 November 2021 at 5pm

The IAB SA is very cognisant of the value of its members’ support of, and participation in, its initiatives, platforms, partnerships and projects as it works to grow the digital industry in SA. To assist us in knowing how to strengthen our value to our members and to better empower the media and marketing industries, we would appreciate it if you could share your feedback in the attached member survey. Deadline for submission: 4pm, Monday 11th October 2021.

The next IAB SA Insight Event on 21 October will include a look at the recently released "Document on Definitions” by the IAB SA Digital Influencer Marketing Committee. Ahead of this, we spoke to Bizcommunity about the need for and value of the Definitions to help standardise the influencer marketing practice across the industry.

The IAB Tech Lab are releasing 3 industry standards over the next two weeks and are inviting feedback once these have been published. Also, the2021 IAB Tech Lab Summit: Renaissance, being held in October, has been extended. The event will showcase innovative solutions and newly developed standards that will lay the foundation for the next generation of digital advertising technology.

The Press Council have put out their proposed amendments to the Press Code and are calling for industry feedback. Please review the amendments attached and send your feedback directly to Latiefa Mobara by 4 October 2021. Feedback will be collated for finalisation during a webinar on 20 October 2021. Approved amendments will be presented to the Press Council in November for promulgation on 1 January 2022.

The rapidly changing needs of our digital environment increasingly demand continuous digital learning. Be sure to consider the IAB Digital Fundamentals Course and IAB Programmatic 360 Course as you review your training needs. DMAT’s global skills assessment programme is also a must to assess and validate your digital strengths and weaknesses.

The IAB SA has announced that, after three and a half years in her role, CEO Paula Hulley will not be renewing her contract into 2022. This means that one of the most impactful roles in South Africa digital is opening up. If you are at the forefront of digital communications, ambitious about the future of the industry in SA, and believe this role is for you, please read further.

In the 30th episode of the IAB Insight Series on 16 September 2021, speakers will be looking at how digital content marketing helps build first-party databases and examining case studies in this niche field of work. We interviewed the speakers to find out more on what to expect from this event.

Following the announcement of her resignation from IAB SA, CEO Paula Hulley, chatted to Bizcommunity about both the highlights of the role and the lessons learnt over the past 3 years. There were many challenges, too, and Paula closes with some advice to her successor on how to meet these. Paula will be leaving IAB SA in December.

In its commitment to studying and reporting on the digital media and marketing landscape in South Africa, the IAB SA Research Council has re-launched its consumer research study series and shared its first report. The report makes critical observations of online audience news consumption and behaviour – both locally and globally - in 2021.

The IAB SA Digital Influencer Marketing Committee is proud to release their Document on Definitions, the first chapter towards the first definitive guide on influencer marketing, which will be finalised and released over the course of the next few months. At a time when influencer marketing is experiencing rapid growth, the guide is crucial to standardise the discipline and set best practice for the protection and empowerment of both consumers and stakeholders, alike.

The IAB SA Digital Content Marketing Committee is thrilled to release their Definition of Content Marketing. These definitions are the first step towards empowering South African agencies, brands and publishers to tap into the power of digital content marketing and to serve relevant, trustworthy and valuable content.

The IAB SA is delighted to announce the winners of its 2021 Front Row initiative. The winners win a seat in the front row of leading digital marketing events and other great career-enhancing prizes.

With the IAB Bookmarks 2021 having been held last week, we are pleased to share this special update on all things Bookmarks and digital - the video showcase, all the winners and the Q&A sessions with our leadership panel, jury chairs, judges and industry experts. We also proudly announce the winners of the IAB SA Front Row 2021 initiative.

And it’s a wrap! The 2021 IAB SA Bookmark Awards virtual event was held yesterday evening, being presented in an exciting and dynamic new format. Our host, Selae Thobakgale, led the event, announcing the winners and showcasing their winning campaigns while round-tabling with our panel of digital "avengers” as they discussed all things digital. Congratulations to all the winners!

Well-known TV presenter and producer, Merica Monamodi, chats to us about her role as IAB Bookmarks 2021 social media liaison, what we can expect from the upcoming awards event on 29 July and shares her thoughts on the value of social media in today’s digital marketing space.

To mark its 13th year of Bookmarks, the IAB has collaborated with 13 advertising experts to share some of the innovations and insights contributing to the success of digital marketing excellence. The video shows how the creative marketing industry has developed a marketing mix that has built impact for various brands and its consumers. More on this and other Bookmarks initiatives here.

We interviewed Bookmarks host, Selae Thobakgale, and got to know a little more about her. Read what she had to share of herself and say about the changes in the digital advertising industry over the last few years.

Despite challenging times in recent months, digital advertisers have fought back and emerged stronger and more determined against the pandemic menace. Caution is the keyword, but we forge ahead nevertheless. Despite the adversities, the digital advertising industry has maintained its scorching pace and the IAB Tech Lab has quite a few developments and updates to share.

The IAB SA has launched the second year of its Front Row programme and invites all young budding, black media and marketing students to enter and win a front row seat at relevant industry-leading events and gain access to valuable industry insights and expert knowledge sharing.

In just over 2 weeks, the 13th IAB Bookmark Awards will be held to recognise and reward digital excellence in our rapidly changing industry, and the IAB SA is delighted to have this year’s virtual event hosted by Selae Thobakgale, a well-known powerhouse in the digital advertising and media arena.

The IAB SA has partnered with local industry associations and Kantar SA to deliver the world’s first global diversity and inclusion census in marketing to our market. Please complete the survey and join us in our efforts to make our industry more diverse and inclusive. Find more information here.

The IAB Bookmark Awards will be recognising, awarding and celebrating local digital media and advertising excellence in South Africa for its 13th year on Thursday 29 July 2021. Tickets are now on sale for the virtual event. All event and booking information available here.

The IAB Front Row initiative is in its 2nd year and we share details on how to nominate an eligible young, black media and marketing student for a seat on the Front Row and how you can partner with the IAB in this worthy programme. Get your tickets for the 2021 Bookmark Awards here and book your seat for Episode 28 of the IAB Insights webinars and the IAB Global State of Data Town Hall. We also share valuable insights and toolkits from IAB...

With 1 July being the effective date for implementation of the POPI Act, we remind our members of the IAB SA POPIA handbook that has been made available to them. We also give access to the IAB Tech Lab Supply Chain Validation and invite you to participate in the Global DEI Census. You can watch the IAB SA Youth Council’s 3rd instalment of #Industry Bites and IAB members are offered a 15% ticket discount to the Nedbank IMC.

The first round of judging for Bookmarks 2021 is now completed and the IAB SA and Bookmarks Team are pleased to announce the finalists. Final round of judging will be held on Thursday 1st and Friday 2nd July 2021.

The IAB SA is thrilled to welcome three new Executive Members to its Board and is privileged to be able to benefit from their years of expertise, experience and energy as it continues to work towards empowering the digital advertising and marketing industries in South Africa.

The IAB SA has released two critical reports to the digital marketing industry: The IAB SA IAB SA Digital Landscape Survey Report, powered by Narratiive, and the IAB SA-PWC Internet Advertising Revenue Report. These reports reflect the rapid increase in digital business in 2020 and contain critical insights into the digital audience driving this growth and key trends that will shape the future of the digital landscape – both locally and globally.

June is Mentor Month and we share access to the IAB SA Youth Council Town Hall on 25 June and the IAB SA Digital Skills Gap Report. IAB Members can access two major reports recently released: the IAB SA-PWC 2021 internet Advertising Revenue Report and the IAB SA 2021 Digital Landscape Report. You can also participate in Kantar’s Media Reactions survey, benefit from Incubeta’s thought leadership article Google’s DMT programme, and register for the next IAB Insights webinar.

The 2021 IAB SA Digital Landscape Report has been released and is accessible here to IAB members. Also shared here is Kantar’s Media Reactions Survey report and the recording from Vodamedia’s "The Future of Media” webinar, together with guidance notes on gender equality from the Press Council SA. We also give you access to the webinar recording from the Digital Marketing Content workshop where we reviewed industry feedback on the draft definitions.

In order to implement policies within the publishing sector that ensure balance in news coverage on gender and foster gender equality in the workplace, the Press Council of South Africa has issued the attached set of guidelines.

This week we share IAB Tech Lab’s CTV & Video webinar and IAB Smartbrief highlights on DOOH, LinkedIn, Twitter and Estee Lauder on AR. Register here for the Digital Content Marketing workshop to review the draft definitions and for the IAB SA Youth Council’s Future Masters Townhall.

Register here for the next 3 episodes of the IAB Insight Series and get access to both the IAB US Podcast Adspend Report and IAB Australia One Stop Shop on Apple’s IOS privacy change. IAB member, Everlytic, also share insights on how to improve customer retention.

The IAB SA Digital Content Marketing Committee is working to recognise content marketing as a niche discipline and to recommend guidelines in South Africa that are relevant to agencies, brands and publishers. As a first step toward achieving this, the Committee has put together a set of definitions for the industry’s review and feedback by 5pm on 25 May 2021. Access the definitions and register for the online workshop here.

June is IAB SA Mentor Month, with the IAB SA Youth Council holding their Future Masters Townhall. This week, we’ve lined up the next 4 episodes of the IAB Insight Series and you can register ahead here. We also share articles from IAB members Everlytic and Jellyfish.

Continuing in its objective to increase engagement and active participation in the Digital Marketing, Media & Advertising Industries for the under 30’s, the IAB SA Youth Action Council is running its Future Masters program next month. This incorporates their 2nd Town Hall webinar on 15 June and Mentor Month for the month of June.

In this update, you can find access to the IAB Global Measurement with Angelia Eng and the IAB/SA Narratiive April 2021 report. You can also register to Episode 26 of the IAB SA Insights Online and have one week left to submit your Bookmarks 2021 entries.

This week we share the IAB Q1 2021 US Impact Study and the IAB SA POPIA guide, and give special access to the webinar recordings from IAB SA Insights Online #26. We also share insights from Incubeta on the Future of Measurement and welcome new members who joined us in April.

As we draw closer to the 13th annual IAB Bookmark Awards, we chatted to our eight Jury Chairs on how digital moves the industry forward and got them to share their best digital marketing advice. Here’s what they had to say.

This week we give you access to the IAB SA POPIA guide, IAB SA Insights #25 webinar recording and The Media Yearbook 2021. Register to IAB SA Insight Event #26 on "Digital Paid Media” and also to SANEFs webinars to put together the action plan for journalism.

Prior to our 25th IAB SA Insights Event held today, our panel of speakers briefly shared on the focus and key insights of their talks, all centered around the complex topic of unlocking data for marketing purposes while still putting privacy and security first. Access their interviews here. The webinar recordings will be available in the IAB members portal.

In the recently released Media Yearbook 2021 which shares the opinions of various industry leaders, IAB SA CEO Paula Hulley, comments on the need for the industry to work together to navigate the challenges, demands and new opportunities provided by the changed digital landscape we’re experiencing today. See the Media Yearbook 2021 here and find Paula’s article on pages 55-56.

In its 13th season of celebrating the benchmark for digital excellence, the IAB SA is pleased to announce the Bookmarks 2021 Jury Chairs and panels, being led by Jury President Andrea Quaye.

The IAB SA Measurement Survey has now been completed and the findings distilled into an industry statement of needs. Key challenges have been highlighted and were discussed in a recent webinar by IAB SA Future of Committee Chair, Imraan Rajab.

Our Brand Round Table webinar on Friday 26 March drew huge participation and provided for insightful takeaways and lively debate.

Today we discuss E-commerce Day and share two insightful IAB member reports. We also give access to the Narratiive February report, the IAB SA Digital Skills Gap Report and our press release on the 2020 IAB SA-PwC Online AdSpend Report.

After much collaboration between the IAB SA Education Council and the Red and Yellow Creative School of Business, the IAB SA is delighted to be able to announce the release of the 2021 Digital Skills Gap Report. The report shares vital findings that will enable educational and training bodies to equip digital marketers and advertisers with the requisite skills that meet the needs of the industry.

Today we discuss the 2020 IAB SA PwC Online Adspend Report, 2021 Bookmarks Entries, IAB SA Insight Series, the IAB SA Brand Council Round Table's next session, "Digital measurement beyond media", and the 2021 IAB SA Skills Gap Survey.

PwC and the IAB have performed a domestic digital advertising expenditure analysis since 2012, with various market participants both from the online & mobile publishing and agency sector contributing. This analysis has been able to effectively quantify the size of the Internet (Online &Mobile) media revenues in South Africa for the respective years. The 2020 report will be released end May 2021 with the request to participate currently live via IAB HQ. To find out more about the report, how to participate and to...

At Bizcommunity's recent #BizTrends2021 event, where youth in leadership was the main topic of discussion, IAB Youth Action Council lead, Luzuko Tena, shared the Council’s philosophies for achieving genuine transformation within the industry.

The IAB Bookmark Awards will be recognising, awarding and celebrating local digital advertising excellence in South Africa for its 13th year on Thursday 29 July 2021. See the announcement of our timeline here.

The Press Council of South Africa has issued a guidance note on the publication of corrections and apologies.

In the second episode of our 3-part podcast series on the value of premium publishers in marketing, we deal with the partnership between Publishers and Brands in native advertising. Listen to the podcast here, and catch up on the first as well, if you missed it.

The IAB SA is pleased to announce that the nomination process for its Transformation Council has been completed and the Council members selected. The 15-strong Council will work with industry bodies to promote diversity and inclusivity and see the creation of new career possibilities for black digital media and marketing professionals.

In our 22nd Insights Online webinar, we looked ahead to 2021 and heard insightful forecasts given by experts from our IAB SA member community that touched on various aspects of business operations. Please find the press release here. The UCT Online Course valued at R16,000 and sponsored by GetSmarter was won by Thando Makhathini, Strategy Manager (Consumer Insights) at Joe Public United. Congratulations, Thando! IAB members can access the webinar recording on the Members’ Assets portal.

This has been an incredibly challenging year, as we all know, with the resultant changes in business practices seeing an increased reliance on digital platforms. With this, the IAB has experienced an increase in membership subscriptions and member participation in the work being carried out in the industry. Please read our year-end letter from IAB CEO, Paula Hulley, as she reviews the past year and pays tribute to all those who contributed with such dedication and passion.

Since its establishment 5 months ago, the IAB SA Youth Action Council has already had much influence in the work of the IAB and is set for as much impact in 2021. Read our press release where we invite you to join the Youth Council’s first virtual Town Hall meeting on 20 November and give details of their mentorship sessions.

The ARB recently received several queries regarding the decision on the Fly Safair ad which was seen to depict a disregard for COVID safety precautions and current social distancing protocols. The ARB has since provided clarified of that decision, which you can read here.

In their goal to improve South African lives through educational initiatives, the IAB SA Education Council has partnered with Red & Yellow Creative School of Business to identify skills gaps in the digital marketing industry. The IAB SA appeals to all digital marketers to assist in this vital work by taking a few moments to complete the attached survey.

The IAB SA would like to extend an invitation to all its members to submit nominations for a seat on its Transformation Council. Please read further for full details and to nominate. Deadline for nominations: 4pm on Friday 13 November 2020.

The IAB SA has announced the appointment of Haydn Townsend, MD of Accenture Interactive, as its new Chairman.Haydn takes up this position with 25 years’ experience in the marketing and advertising industry and is well-equipped to the lead the IAB SA in facing industry challenges presented by the rapidly changing world of technology.

The IAB SA would like to extend an invitation to all its members to submit nominations for two new seats on the IAB SA Executive Board. Please read further for full details and to nominate. Deadline for nominations: Tuesday 20 October 2020.

The IAB SA Digital Influencer Marketing Committee has drafted the attached set of definitions and terms as a guide for best practice in this rapidly growing segment of the industry. IAB SA members are invited to review the draft proposal and to share their feedback by 4pm on Friday 30th October. Read further for more details.

South African news website sites determinedly strive to offer a brand-safe, trustworthy, quality-driven environment for advertisers. Global research has shown that consumers respond and act more positively to ads place on news outlets than not. For the full article and the research report, read further.

Our 21st insights Online webinar discussed marketing partnerships in the digital economy, and shared insights on those relationships that enable brands to beat the benchmark in digital. The UCT Online Course valued at R16000 and sponsored by GetSmarter was won by Lentheng Manciya,AdOps Manager at Mediamark. The webinar recording can be found on the Members’ Assets portal. The Bizcommunity press release is available here.

POPIA comes into effect from 1 July 2021. In collaboration with ALT Advisory, the IAB SA is offering a series of data protection workshops from 20 October to provide a practical understanding of the law that will assist companies in becoming POPIA-compliant. Read further for more details and to register.

The IAB is pleased to announce the formation of its new Digital Content Marketing Committee under the lead of Sarah Browning-De Villiers, Chief Content Officer at Machine_ , a Publicis Groupe company. The committee will encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences

In a new 3-part podcast series, IAB SA have partnered with "Let’s Talk Digital” to look at unlocking value for publishers. Listen here to the first in this series, which deals with Programmatic Buying. The date for the second podcast will be advised in due course.

The IAB SA will be holding its next AGM on Thursday 22 October, between 10am and 12 noon. Please see the details attached. If you would like to attend, kindly RSVP to hello@iabsa.net.

The GCIS is calling for nominations to seats on the MAC Charter Council, with the deadline for submissions being 15 September. Please find the Government Gazette here, together with the process for submission of your nomination.

Recent data breaches among a number of major companies in SA has again highlighted the importance of data security and the dangers of breaches of privacy. Please read further to learn how to implement safeguards against, and responses to, any breaches that may occur. Please also look out for our news on our upcoming POPIA workshops .

The Code of Advertising Practice is under annual review once again and we invite any suggestions for changes to be submitted by close of business 30 October 2020. Please include: which section you want to amend; how you want to amend it; any proposed new wording and your motivation for why it should be changed. Please send amendments and any queries to info@arb.org.za.

At the recent IAB Tech Lab VOF, Amit Shetty, Senior Director of Product, IAB Tech Lab, delved further into the subject of ad experiences and measurement and looked at the tech standards enabling improvements in these areas.

IAB member and media partner, Bizcommunity, attended the recent IAB Tech Lab VOF and have released their article on the in-depth look taken by Angelina Eng, VP of Measurement & Attribution at IAB Tech Lab, on ad experiences and measurement.

The IAB SA would like to extend it's warmest congratulations to Enver Groenewald, who has been announced as Ogilvy SA's new CEO with effect from 1 October. We wish Enver every success and much fulfilment along this new path in his career .

IAB SA partnered with IAB Tech Lab to bring an insightful and stimulating discussion yesterday on the challenges we face in our cookieless future, and the steps we can take to improve ad measurement and experience.

The IAB SA is pleased to announce the formation of its Future of Measurement Committee. The committee will work to enable clear and consistent measurement in the digital space that will give value to all stakeholders in the local industry.

The IAB SA is inviting nominations to take up seats on the Digital Content Marketing Committee. If you or one of your team members are interested in working towards the development of content marketing as an independent discipline in South Africa and an effective tool in brand communication, please see the nomination form here.

Our most recent webinar was a huge success, with attendee participation being high as we tackled this hot topic. Congratulations to Hafeeza Karbel of Mediamark, who won the R16,000 UCT online bursary sponsored by GetSmarter, a brand of 2U Inc. IAB members can access the speakers’ videos on the Members’ Assets portal and you can read the press release here.

Our third article on IAB members’ Good Works centres, mostly, on initiatives undertaken to commemorate Mandela Day. As we read them, we share in the pleasure and satisfaction of knowing that hearts will be touched and lives will be changed for better as a result.

The IAB Bookmark Awards will be recognising, awarding and celebrating local digital advertising excellence in South Africa for its 13th year on Thursday 29 July 2021. Find out all you need to know about the 2021 Bookmarks – dates, categories, jury nominations and our Bookmarks Workshop.

The Information Regulator has issued the Draft Guidelines regarding the Registration of Information Officers. The deadline for submissions is 4pm on 16 August 2020. For a brief summary of officers’ duties and the appointment of a deputy Information Regulator, and how to submit your comments,

At a frank and open, virtual event recently hosted by SheSays Cape Town, IAB SA CEO, Paula Hulley, joined a panel of women in leadership to discuss diversity in advertising and creative businesses and how to build allyship among women.

On 16 June, we announced the inaugural IAB SA Youth Action Council. We are thrilled to now introduce each member to you and share a little on what each one hopes to learn and achieve, and how they hope to contribute to the industry.

Underpinning the need to comply with the POPI Act is the constitutional right to privacy, particularly in this digital age where personal data is being gathered and traded with increasing ease, speed and disregard. Avani Singh, IAB Board Member and Head of Regulatory Affairs, expounds on the matter.

The Protection of Personal Information Act (POPIA) has now been promulgated and will come into effect on 1 July 2020, providing for 1 year’s grace for complete compliance. There are 8 conditions for the processing of personal information.

The nomination process for the newly established IAB SA Youth Action Council is now completed and we are delighted to announce the selected council members. This Council of under 30’s will fill a much-needed space in the industry and we look forward to working with them.

As we commemorate Youth Day, we remember the fundamental rights afforded our children, particularly their rights online. The growing presence and influence of children in the digital ecosystem brings both risks and responsibilities. We take a look at their rights and share regulatory guidance that assists in providing for their protection online.

As we continue down this road of uncertainty and needing new skills, improved ways to connect and requiring financial relief, we still see companies giving back into the industry in some way or another. These are some of our IAB Members’ efforts.

As part of their remit to develop best practice guidelines that will assist in the formation of digital influencer marketing strategies, the IAB Digital Influencer Marketing Committee invites you to participate in their digital influencer marketing survey. The results will help to give a clearer understanding of the current influencer marketing landscape and expectations.

The IAB SA is keenly aware of the challenges currently facing the publishing industry and is passionate in its efforts through its Publisher Council to help publishers overcome these challenges by ensuring that the value of their audiences is realisedand diversified revenue streams are commonplace. We are looking for a suitable, like-minded person to take up the seat as Chair of the Publisher Council and we invite your nomination. Deadline for nominations: 12noon, Wednesday 3 June.

The IAB SA is calling its members to submit nominations for seats on its Youth Action Council. This Council will seek to bring new insights in increasing the engagement and participation of under 30’s in our industry. See the Press Release and nomination form here. Nominations close on Friday 29 May 2020.

Last week’s shocking news of the closure of Associated Media Publishing and Caxton Magazines has highlighted the crisis in SA’s publishing industry as advertisers hold back on advertising during the lockdown. The Publisher Research Council reminds us that, now more than ever, South Africans need trusted, reliable sources of news and information. Trustworthy South African news brands deliver that. Read PRC’s appeal to advertisers for their support.

By now we are all well aware of how COVID-19 has impacted the way we do business. The IAB SA Digital Audio Committee looks at one aspect of this - the increase in digital audio broadcasting. They discuss the changes, the lessons to be learnt and the future of this technology in our industry.

The IAB SA has released its first in-depth study that is representative of the entire digital audience in South Africa, using a broad range of variables to give an insightful view of digital behaviour and trends. A report on the findings was presented at an IAB members’ webinar on Thursday 23 April. Bizcommunity attended and have shared the highlights.

The much-awaited IAB/PwC 2020 Digital AdSpend report has been released. During an exclusive webinar on Thursday 23 April, the findings and insights into 3 years' worth of data on online advertising spend were shared with IAB members. Bizcommunity have reported on the highlights.

This is a difficult and uncertain time for us all, but also a time where we see companies working together and giving selflessly of their resources to help navigate the way forward. We are privileged and delighted to be able to share news of our IAB Members’ efforts as they do good.

Smollan and DYDX have shown themselves to be contenders in the fields of research and new technology in the digital arena. The excellence of their work was recognised at the Bookmarks 2020 with their Silver award for "Excellence in Research” and Gold award for "Emerging Digital Technology: The Internet of Things”. Congratulations to both for their contribution to the industry and their superb win.

Chief Future Officer of Brave Group, Musa Kalenga, was announced as having given the Best Individual Contribution to Digital at the 2020 IAB Bookmarks Awards. Congratulations, Musa! A well-deserved tribute to your outstanding and invaluable contribution to the industry!

The IAB’s 12th annual Bookmark Awards were hosted online for the first time ever yesterday evening, and we are thrilled to now announce the 2020 Bookmark winners. Congratulations to all!

All the hard work has been done, we've held our very first online award ceremony, the award-winning digital creatives have been recognised for the excellence of their work and we can now sit back and savour it all! IAB member, Biz Community covered the event and have this to say about it

The time has arrived at last! While we will no longer have our annual Bookmarks gala event, the show will go on! We look forward to announcing the 2020 Bookmarks winners tomorrow, Thursday 19 March at 5pm, and invite everyone to join in our digital show format as we celebrate their creative excellence. We are also thrilled to announce today our first-ever Front Row winners!

In its inaugural Front Row endeavour, the IAB invited students to apply for Front Row seats at the IAB SA Bookmark Awards 2020. The winners of the seats will be announced on Tuesday 17 March.

Today, the IAB has launched Front Row, an exciting, new initiative designed to create much-needed opportunities for young budding, creative digital interns and students.

As the first round of Bookmarks judging draws to a close, the Jury Chairs share their thoughts on the Bookmark Awards itself and on the excellence of the digital work being produced today. Round 2 of judging starts on 28 February.

IAB SA CEO, Paula Hulley, takes a look at the long-term benefit of collective collaboration across industries in today’s cash-strapped economy.

The IAB Bookmark Awards is now in its 12th year of celebrating digital excellence, and early bird tickets are now on sale. Please see all ticket pricing here. IAB members receive an additional discount.

The IAB SA is pleased to announce that it has recently appointed 4 new Board Members to its current Board, giving representation across the Brand, Agency and Publisher sectors, together with a legal presence to oversee good governance

IAB SA are thrilled to announce their endorsement of the Nedbank IMC Conference in 2020 and their dynamic collaboration with the Nedbank and the IMC to bring the latest, empowering digital insights from thought leaders to the media and marketing industry.

The 2020 Bookmark Awards programme has begun and entries are now open! Early Bird fees apply until 14 October and IAB members enjoy entry discounts.

Further to the seven-point plan put together by SANEF, the MMA and the APC and published yesterday

For the last three years, the IAB has been collaborating with SANEF, the MMA and the APC to achieve universal access to the internet and a basic level of free access to online information in South Africa. The second report, which proposes a seven-point plan to bring this vision to fulfilment, has now been published and can be accessed here.

The IAB SA is setting up its Digital Influencer Marketing Committee and calling for nominations to participate. Please find the Committee’s objectives and nomination form here. Nominations close on Friday, 20th of September 2019.

Episode 9 of our Insight Event series, held in Johannesburg on 30 August, proved to be another successful event, with seats being booked to capacity. See here for the main speaker presentations and Biz Community’s article.

The IAB SA is thrilled to have launched its first Podcast Series this week - Series 1: Benchmarking Digital Excellence. Here, we look at the 2019 Bookmark Awards as a benchmark for digital excellence that reflects business excellence and share insights from the award judges to equip you with the tools to create work that wins.

After months of collaboration between the IAB SA, ARB and Marketing Mix, the Social Media Guidelines have been finalised and are now enforced by the Advertising Regulatory Board (ARB).

The changing role of technology and effective leveraging of data was discussed at length and from various viewpoints at the June Insight Event last week – from ease of data access, to the sell side of programmatic, and to the need for appropriate skill sets in using the technology now available.

Marcel Botha, founder and CEO of 10XBeta, gives us a taste of what to expect from his talk at the Summit this Thursday, 30 May, on the use of brand activations to create meaningful long-term stories that result in product credibility and drive impressions and engagement.

IAB Summit speaker, Dudu Mkhwanazi, CEO of Project Isizwe, was recently interviewed on what we should expect from her talk on 'the connected city' and what this year's theme of 'The New Now' means to her.

Gareth Lloyd, 24.com’s head of Research and Analytics, will be sharing on the greater holistic value that mobile digital advertising provides over and above simple short-term, performance-based outcomes.

Meet some of our panellists at the IAB Summit this Thursday, 30 May, who will be sharing their insights on addressing the balance required to wield the power of digital.

Much has been written and said about our last two Insight Events, which are growing in popularity and value to our members.

ARB CEO, Gail Schimmel, spent 3 intense days in conferences with advertising self-regulatory bodies from all over the world, to discuss the regulatory concerns and challenges being faced today.

On 30 May, South Africans with a passion for digital will converge at the IAB Summit19 to network, engage with leading digital thinkers and get a glimpse of where digital innovation in South Africa is headed. IAB SA CEO, Paula Hulley, spoke to BizCommunity about what to expect from this year’s summit.

Paula Hulley, CEO of IAB, was interviewed by MarkLives on the strengths of the media and marketing industry to empower brands to succeed in the digital economy.

BizCommunity were at the Bookmarks 2019.

Teboho Rasoaisi, digital media strategist and campaign manager at Mortimer Harvey, opens up to BizCommunity’s Leigh Andrews after his team won the Pixel for Purpose award at the Bookmarks2019. Congratulations to Teboho and all at Mortimer Harvey for this important Special Honours award.

Over the last 3 months, the IAB have conducted their newly formed Insight Series events, in partnership with Meltwater and the Radisson Hotel Group. These have proven to be highly successful and popular.

At last, the winners of the 2019 Bookmark Awards have been announced, with last year’s most memorable campaigns and today’s young, emerging talent in the digital industry being recognised. Congratulations to everyone!

Tickets are almost sold out for the 11th annual IAB Bookmark Awards being held on Thursday 28 March. The Bookmarks is an IAB initiative that rewards excellence in digital, and both recognises and sets the benchmark for tech, digital and leading-edge innovation. Click here to buy your ticket or email Kantha@iabsa.net for more information.

On the 30th of May, the IAB SA will host its 5th Annual Digital Summit, themed: The New Now, Transformation through the Power of Digital. In only five years, it’s become known as the place to network, engage with leading digital thinkers and get a glimpse of where digital innovation in South Africa is headed.

We’ve been on the edge of our seats waiting for the updated POPIA regulations to be tabled at parliament, and at last the wait is over. Here are some quick observations, and a link to the new documents. Spoiler alert: we think the latest updates are a step in the right direction.

2018 has been a demanding year for everyone and as we draw near to the end of it, IAB SA CEO, Paula Hulley, extends her sincere gratitude to all those who have contributed to the work of the IAB in driving the digital industry forward.

The Social Media Landscape 2019 report has now been released. A valuable tool for all marketers and brands, it details the latest Social Media trends and usage in South Africa. A free copy of the Executive Summary is available here.

The IAB SA invites the industry to submit their feedback on the Advertising Code of Practice Social Media guidelines. These guidelines promise to give the industry a clear code of conduct regarding the use of paid social media to advertise products and services.

After months of expert input, the draft Advertising Code of Practice Social Media Guidelines has been prepared and is ready for dissemination

In our continued efforts to add value to our members, we bring you a practical guide to the IAB TechLab ads.txt programme.

You may recall that Elizabeth de Stadler of Novation Consulting gave us the lowdown on the imminent arrival of POPIA at the Digital Summit in March. More recently, though, she spoke to The Media Online to give an update on POPIA's progress. To read the article, click here.

IAB SA CEO, Paula Hulley, spoke to Business Insider SA recently about how to survive in a fast-paced and highly competitive environment and getting that "Yes” from your boss.

Paul Tatro, a uniquely qualified independent US consultant, author of "Blockchain Unchained”, a best seller on Amazon, will run two incisive briefings, Jhb & Cpt from 21 - 24 August , and will explain how Blockchain transforms customer experiences and business practices. 20% discount for IAB members.

Township discretionary spend is huge. Join the cream of township marketers at this definitive annual briefing on the insights into the hidden tenant markets and how peoples' lifestyles and cultures influence their spending priorities .. and much more ..

The ever-increasing proliferation of smartphones and computers requires an ever-increasing amount of software to run and link all these devices. Arlene Mulder comes to speak to all those who are ready to join this coding revolution.For the IAB member discount code, contact debbie@iabsa.net.

The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018. Do we need to care? Do we need to prepare for it? See what Novation Consulting have to say

It is with great pleasure that we announce the release of the latest IAB SA Adspend Report which, among other things, goes into the detail of some of the key trends impacting future digital growth and looks ahead at the role of Publishers for ad solution. IAB members can access the report here for these and more findings.

In collaboration with Effective Measure and The SpaceStation, IAB SA have now released the results of their recent investment poll. To read the results, click here. For the technical report, responses and sample sizes per question, please contact Debbie on debbie@iabsa.net

The winners of the 10th annual Bookmark Awards were announced by the IAB SA at a glittering event held at the Theatre on the Track, Kyalami last night.

The IAB SA today announced the finalists in the 10th annual Bookmark Awards. Encompassing a record 74 categories, narrowing down finalists from the over 600 entries has taken this year’s panel of judges several weeks and countless hours

IAB's own Josephine Buys takes a trip down digital memory lane ahead of the upcoming Digital Summit and Bookmark awards reflecting on trends and past work.

Listen to IAB SA CEO,Josephine Buys talking to the Women in TechEmpowering Everyone #WITEE Chatterbots on @BrandRadio Live about the upcoming IAB Digital Summit and the 10th annual Bookmark Awards. For 26 minutes of insight, inspiration and some light hearted moments.

Jerry Mpufane, Jury President of Bookmarks 2018, recently met with Adam Wakefield of Media Update to talk about the importance of digital in the advertising industry.

The Bookmarks 2018 Innovative Engineers jury panel will be chaired by Native VML’s Integrated Creative Group Head, Jade Amic.

It is with great pleasure that we announce the release of the latest IAB SA Adspend Report which, among other things, goes into the detail of some of the key […]

The IAB recently made its submissions to the Information Regulator regarding the draft regulations relating to the Protection of Personal Information Act (POPI Act).

Launch of the issue paper addressing perspectives on universal free access to online information in South Africa: Free public Wi-Fi and Zero-Rated content.

On the 08 September 2017 the Information Regulator published draft regulations in terms of the Protection of Personal Information Act (‘POPIA’) that has very important and slightly alarming implications for direct marketing.