As commerce, media, technology and data continue to converge, a shared industry language has never been more important.
The IAB South Africa Connected Commerce Committee is proud to announce the launch of the IAB South Africa Retail Media Glossary, developed in partnership with IAB Europe. This marks Phase 1 of a broader initiative to establish consistent definitions and standards for the South African connected commerce ecosystem.
The glossary draws on internationally recognised retail media terminology and frameworks, providing a common foundation for brands, agencies, retailers, publishers, marketplaces and technology partners. While informed by global standards, the ambition extends beyond adoption. Through future phases, the committee will localise and expand the glossary to reflect South Africa’s unique market dynamics, retail landscape and commerce opportunities.
Phase 2 will bring in additional local definitions, examples and terminology to deepen understanding and adoption across the industry.
This work forms part of the committee’s commitment to bringing global expertise into the local market while helping build practical tools and resources that support industry growth.
Global expertise. Local application. Industry growth. That is the whole idea.