CONNECTED COMMERCE COMMITTEE

I am a Strategic Client Lead at WPP Media with over 15 years’ experience in integrated media strategy across local and international brands. My career has been built on delivering data-driven media solutions, strengthening client partnerships, and ensuring that strategic planning translates into measurable business outcomes. In my current role, I am responsible for leading integrated media strategy, full P&L delivery, and cross-channel campaign execution across the Amazon South Africa and adidas brand portfolios. This includes oversight of digital, ATL, and performance media, with a strong focus on aligning media strategy to commercial objectives and driving sustained business growth. Throughout my career, I have worked across a broad range of categories, developing experience in both strategic planning and media implementation. I have held roles across media planning, client leadership, and strategic account management, which has enabled me to build a strong understanding of the full media ecosystem, from audience insight and channel strategy through to execution and performance measurement. I am particularly motivated to join this committee as I believe in the importance of industry collaboration in shaping the future of media in South Africa. The pace of change in our industry requires ongoing knowledge-sharing, strong governance, and a commitment to advancing best practice. I see this as an opportunity to contribute meaningfully while also learning from other leaders across the industry. On a personal note, I am a mother to my 11-year-old son and a dedicated soccer mom. This role outside of work has reinforced the importance of consistency, resilience, and teamwork — qualities that I bring into my professional life and leadership approach. I look forward to contributing to the committee and supporting the continued development of our industry.