CONNECTED COMMERCE COMMITTEE

The IAB SA Connected Commerce Committee is a cross-functional, multi-stakeholder initiative designed to unlock the full potential of South Africa’s online commerce ecosystem. By connecting best-in-class expertise, technology, and media solutions, we aim to help brands thrive in today’s complex and converging commerce landscape.

IAB SA Retail Media Glossary

IAB SA Guide to AI in Retail & Commerce

IAB SA Connected Commerce Retail Media Playbook

Paula Hulley >

Head of IAB SA Connected Commerce Committee

Managing Director, Digitas

Paula Hulley >

Head of IAB SA Connected Commerce Committee

Paula Hulley, MD of Digitas – Publicis Groupe’s network experience agency - has 25 years of experience in connected commerce and interactive digital advertising. Her previous roles include CEO of the IAB SA, Head of Innovation at Ogilvy CT and MD of Gloo CT, where she set up programmes such as the Ogilvy Innovation Lab, The IAB Front Row and Insight Series platforms, while working with clients such as Telesure, Shoprite, FNB, Puma, Audi, South African Tourism, Sanlam Life, Santam, and Allan Gray. Paula also chairs the IAB SA Connected Commerce Committee, previously siting on the IAB SA Research & Measurement Council. Judging experience across the Adfocus, Bookmarks, Smarties, and Effies awards programmes. She is currently completing a Psych MA on the impact of zero-sum thinking on co-operation.