IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

About us

The IAB South Africa empowers the media and marketing industries to thrive in a digital economy.

The IAB, or Interactive Advertising Bureau, is a member-driven industry organization dedicated to advancing the digital landscape. 

Its primary objectives include empowering the media and marketing industries to thrive in the digital economy through initiatives focused on measurement, education, and acknowledgment. 

It is important to note that the IAB operates as a non-profit organization.

IAB is Global

AB is headquartered in New York City, serving as the epicenter of a global network consisting of 47 IABs worldwide.

IAB SA, the South African Chapter, strategically centers its operations on critical local market facets, leveraging its position to harness global resources. This approach allows members to address challenges collaboratively, devise innovative solutions, and collectively propel the digital media and marketing industry to new heights on a global scale.

Our Vision

Our Work

The IAB is the big tent of the digital media and marketing industry, enveloping and uniting its members under its expansive canopy. In the United States alone, this colossal tent houses over 700 IAB members, constituting a dynamic digital network responsible for an impressive 86% of digital advertising.

Meanwhile, IAB South Africa holds an influential presence, boasting a membership roster with over 150+ eminent organizations.

This formidable network includes agencies, brands, publishers, platforms, and specialized members such as educational bodies, consulting groups, research houses,  martech and adtech, collectively shaping the forefront of the digital landscape.

We inform and educate our members and the digital community at large through various initiatives led by IAB Councils and Committees to tackle all aspects of the digital marketing industry.