IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

Members News

As a service to its members and the larger business community, the IAB takes pleasure in further amplifying its members’ industry news and Thought Leadership pieces.

Members, kindly contact debbie@iabsa.net should you have a published article or Thought Leadership piece you would like amplified on our website.

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2023 South African PR Measurement Landscape Report: Survey participation

Ornico and Dr. Tersia Landsberg Boshoff (PhD) have teamed up again for the 2023 South African PR Measurement Landscape report. We'd like to invite you to take our industry survey. This survey aims to showcase insights from how South African brands, agencies and corporates measure their PR and communication efforts. Closing date for submission: 15 November 2023.

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SA Social Media Landscape 2023 Report launch: Join the Webinar

The much-coveted and invaluable annual SA Social Media Landscape Report is set to be released to the industry. Join Ornico and World Wide Worx online at 10am on Friday 30 June as they delve into the topic "Human touch, Algorithms, AI - Is social media still social?" Attendees receive a free copy of the Report.

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Digify Africa Unveils OpenAI Powered Learning Via WhatsApp

Digify Africa and Techsys Digital have made history by becoming the first learning platform in the world to provide access to OpenAI’s ChatGPT via WhatsApp. This innovative integration of two cutting-edge technologies has opened up exciting new possibilities for people who would otherwise have limited access to AI technology.

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Smart shopping delivers

In a digital-first world, retail is becoming more fluid with new trends and tech capabilities emerging every day. Accessing the latest trend reports and expert partnerships enable brands to connect the right products to the right audiences to drive revenue for their business, and also deliver smart, engaging, and meaningful shopping experiences for their customers.

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Harnessing the power of the game: A digital first

The 2022 World Cup will be the most multi-screen viewed sporting event ever. While the majority of us use our mobile phones while watching tv or streaming content, this plays an even more important role in sporting events, where fans access multiple screens to keep up to date with the latest match schedules, player stats, game results, dashboards, and access to team merchandise or player memorabilia. With 5 billion people worldwide expected to be watching the 2022 Soccer World Cup, it’s time to harness...

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Digify Africa introduces new online digital marketing programme to upskill youth across Africa.

Digify Africa is excited to announce the launch of Digify Pro Online: a self-paced online digital skills programme that will empower youth across Africa. The programme will offer demand driven skills such as Digital Marketing, Social Media, Digital Strategy, Introduction to Content Strategy, Paid Advertising, Data led Decision Making, Introduction to eCommerce, and Web Design with WordPress and Digital Entrepreneurship. Learn more here.

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Mediamark undergoes bold new rebrand

Leading audio and digital solutions company, Mediamark, has announced a major rebrand with a revolutionary shift from their previously blue logo to invigorate and inspire both staff and the industry.

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SA Social Media Landscape Report 2022 Launch

Ornico, in partnership with World Wide Worx, is launching the SA Social Media Landscape Report live on Thursday, 30 June 2022. The online discussion creates a conversation with marketing pioneers about the behaviours of South African social media users and analyses data to acquire valuable insights for the future. To RSVP and learn more, read further.

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SA Social Media Landscape Report 2022: Survey participation

The Social Media Landscape is changing. Ornico is dedicated to helping brands understand the changes for improved social strategies and we’re interested in learning about your social media usage. Please complete our 15-minute survey. In exchange, we’ll send you a free copy of the 2022 Social Media Landscape Report.

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Ornico Pythia: Disrupting the marketing industry

Ornico is disrupting the PR/communications and advertising landscape with the launch of their new All-in-One Brand Intelligence platform - Ornico Pythia. The brand and media analysis platform gives brands a holistic view of their performance and puts marketers at the centre of the experience by creating a more engaged, intuitive, and immersive monitoring experience for everyone.

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Digital Marketing Essentials for Entrepreneurs

There are a few reasons why businesses with a digital presence have one up on businesses without a presence online but the key factor, really, is data. Because your customers share their information with you while they are using your website, whether it’s a membership platform or an e-commerce store, as a business owner you are granted access to invaluable information about their needs, wants and habits. Having this information is especially important for entrepreneurs because it allows you to tailor your offering to...

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A future without cookies. Is it as bleak as it sounds?

As the end of third party cookies looms large on the ad horizon, tech publication, Brainstorm, takes a closer look at the issue. While Google and other large tech firms have acted on consumers' growing call for additional privacy, finding ways to work around these changes remains an industry challenge. This latest piece explores the motives for the change but also how local brands are responding. IAB member and digital marketing specialist, Incubeta, have already shared their in-depth exploration of the topic, which we...

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Invitation to 2021 Student Showcase

The AAA School of Advertising invites you to its annual student showcase. The prestigious event will take place on the 26th of November from 5-10pm, at both their Cape Town and Jo’burg campuses and will showcase work by graduating Art Directors, Designers, Copywriters and Marketers.

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Celebrating Ten Years of Impact and Innovation

Digify Africa recently celebrated its tenth anniversary in a panel discussion hosted by Social Entrepreneur, Hlubi Mboya, with Digify Africa Founder and CEO Gavin Weale, Digify Africa COO Qhakaza Mohare, and Writer and Digify Africa Alumni Rofhiwa Maneta. The purpose of the celebration and panel discussion was to reflect on Digify Africa's milestones over the past ten years and share invaluable insights on Africa's current digital skills landscape.

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Purpose-driven ads: Reaching wider while doing good

Previously, Internet connectivity wasn’t a reality for many people in underserved areas. But now, everyone in range of a local ThinkZone WiFi hotspot - funded through Think WiFi’s Purpose Driven Advertising model - can access unlimited free, uncapped WiFi from their devices any time and enjoy the benefits it unlocks.

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Tractor Outdoor Future of OOH Webinar

Join Tractor Outdoor for an exclusive virtual webinar on the "Future of OOH” on 10 June 2021 where we will be focusing on the complexity, relevance, and capability of technology in DOOH in partnership with Hivestack, Broadsign, Voodooh and Admobilizer.

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Digital Transformation: Are You Ready?

In marketing, true digital transformation is an ongoing narrative involving a mindset shift in attitudes and capabilities, not just achieving ‘digital nirvana’. Get ready for digital transformation by focusing on these 4 steps.

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Creating Exclusive Outdoor Digital Experiences

Mischief Media, the activations division of Tractor Outdoor, were recently given the opportunity of creating a bespoke digital outdoor experience for Mastercard and Table Mountain Aerial Cable Co, featuring local artist Jeremy Loops. See the full story here.

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Tractor Outdoor: First specialist OOH media owner to join IAB SA

Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners has joined the IAB SA and is the first specialist OOH media owner to do so. DOOH is a key growth area for programmatic investment in 2021 and Tractor Outdoor are thrilled to be working with the IAB SA to grow awareness around DOOH as an exciting new medium for advertisers. Read the full story here.

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Digify Africa: Invitation to Digify Pro Open Day

Join us at our Digify Pro Open Day at 11am on Friday, 12 March. Digify Africa’s award-winning programme,Digify Pro, is a ten-week bootcamp that takes participants through the full spectrum of digital marketing and delivers an immersive, mentored learning experience that combines theory and practical skills and sharpens the skills of its participants. Digify Pro has kick-started over 500 digital careers since its inception. If you are interested in hiring new talent or seeing what Digify Pro has to offer, please register here.

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Why your next recruit should be a Data Specialist

Today’s AI and machine learning enable us to collect, store and analyse vast quantities of data. But without someone specialised in translating this data into actionable insights conducive to creating relevant, creative and personalised content, the data on its own is almost useless.

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Red & Yellow welcomed into Honoris United Universities network

Red & Yellow has entered into a strategic partnership with Honoris United Universities, the first and largest Pan-African private higher education network. This will provide its students with accelerated learning experiences and effective links to regional and international opportunities, and ensure their graduates’ competitiveness in today’s digitised and automated world.

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IAB SA/Kantar Insights in Action: Future brand implications from the Kantar C19 Barometer study

With the eighth and final wave of our C19 Barometer study now available on request, we recap how our attitudes and behaviours have changed over the past six months of shock and recovery, against a future snapshot of the latest insights to help brands navigate the next normal. Three main future-thinking points include chasing an inclusive e-commerce strategy, planning for increased in-home occasions and recovering ahead of competitors through meaningful difference.

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The Current State of The Cookie

Stricter data privacy legislation around the world has forever changed the future of the cookie. Cookies are still critical for targeted advertising and it is important more now than ever to understand how they work. iProspect have released their whitepaper to provide better understanding and preparedness for brands in the post-cookie world.

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De-advertise advertising: The value of the Content Marketer

COVID-19 has turned marketing on its head. Consumers are looking for brands that are more meaningful and relevant. Brands are looking for ways to reconnect with their audience and reap a sustainable ROI. And Content Marketers are well positioned to meet the needs of both. Machine agency's content marketing division has more to say

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The Use of Gamification in Business

Having trod the road of COVID for some while now, we are all well aware of how it has changed the way we do business. The use of gamification in business is another, new development and Mediology have put together this incredibly interesting read on the subject.

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IAB SA/Kantar Insights in Action: How customer centricity can help you stay in business.

Lockdown restrictions have seen a necessary shift by businesses towards digital commerce, bringing back into focus the importance of customer centricity. At the Insights in Action webinar held on 10 June, Kantar SA reminded us that employee experience management is a crucial part of the customer journey and shared six ways brands can better adapt to customers’ needs during these difficult times.

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Jellyfish Publishing Report: Monetising Inventory during Covid-19

Publishers are being severely hampered in their efforts to monetize the current surge in online traffic due to COVID-related budget cutbacks and content blacklisting. To assist the publisher community, Jellyfish have compiled two separate reports giving practical guidance on both the commercial and technical aspects of this problem.

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Content Strategy in the Age of COVID-19

Adspend has decreased, ad supply has increased and ad prices have come down. This current shift provides an excellent, economical opportunity for brands to create engaging, relevant content that will lead to a positive impact long into the future.

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Impact of Covid-19 on Influencer Marketing

Stephane Rogovsky, CEO of R-Squared, and Chairman of the IAB SA Influencer Marketing Committee takes an in-depth look at the state of influencer marketing today and shares the content of his presentation at the latest Influencer Marketing Committee meeting to assist marketers.

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Bookmarks 2020: Congratulations to Cape Talk!

Primedia’s CapeTalk is probably better known as a radio station, but the work they’ve done to develop an impressive site for the publication of their audio content has garnered them a Bronze in the Publisher Sites category of the 2020 Bookmark Awards. Congratulations to all at Cape Talk for this sterling accomplishment.

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Ogilvy SA wins at the Assegai Awards

The IAB SA is proud to showcase our members’ achievements and expertise and invites its members to share these with us for publication. Today we are pleased to share the news of Ogilvy SA’s tremendous wins at the Assegai Awards. See their press release here.

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Native apps vs PWAs: Let the battle commence

While native apps are predominantly the platform of choice for customer engagement, progressive web apps are gaining traction. Publishers Toolbox’s article breaks this down and gives valuable insight when looking at the potential of PWA technology.

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Skills Gap Survey, 2019

Red & Yellow have launched their Skills Gap Survey, the results of which will provide meaningful analysis and key insights on how to address current pain-points and industry challenges. Please participate in this important and valuable exercise and return your survey by 30 November 2019.

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Red & Yellow’s New Masterclasses

Red & Yellow Creative School of Business have just introduced exciting new MasterClasses in Social Media Marketing and Content Marketing to be held in both Johannesburg and Cape Town in September and October. Special offers are extended to IAB members.

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biNu: Disrupting mobile data with #datafree

biNu’s #datafree platform and Moya Messenger app are set to cause a major upheaval in data costs. Recently appointed CEO of biNu, Stephen Newton, has much to say about it in the attached interview. biNu will also be speaking at our next Insight Event in Johannesburg on 27 June so be sure to book!

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The Road to Marketing Redemption is Paved in Data

Presenting at the 6th episode of the IAB Insight Event series, recently appointed DQ&A Commercial Director, Roan Mackintosh, explored how to use technology to gain a competitive advantage. According to him, it’s all about rebuilding trust between brands and their customers.

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The Role of the New CMO

Marketing is undergoing a profound and lasting shift. Accenture share their insights on this change and the role being played by the new CMO in rewiring operating models for success in this must-read report. Accenture are a sponsor of the IAB Summit 2019 and CEO, Wayne Hull, will be bringing more valuable insights to the Summit. Click here for Accenture’s report

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Bookmarks 2019: A Well-deserved Win for Choma

Choma, an online magazine founded by HIVSA, focuses on educating and empowering young women of vulnerable backgrounds. The platform walked away with the highest award given in the Public Service and NPO Platforms category. Sincere congratulations from the IAB to all at Choma and to their agency, Arc Interactive.

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Bookmarks 2019: A Silver win for CellCgirl

CellCgirl have won an impressive Silver for the campaign promoting their life-changing initiative aimed at helping young girls. Congratulations to both CellCgirl and the agency behind the campaign, Arc Interactive, for this incredible win.

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