Members News

Ornico has released the Social Media Landscape Report 2024, providing findings into the latest trends and how AI is impacting brand integrity. The report is now available for download with the insights provided by our panel of experts at a recent webinar being accessible on YouTube.

Ornico unveils its esteemed panelists for the upcoming Social Media Landscape Report 2024 seminar. Attendees will have the opportunity to discover what these experts have to say about AI and its impact on social media.

The Social Media Landscape is forever changing and Ornico is dedicated to helping brands understand these changes for improved social media strategies. You can provide your insights in the latest SA Social Media Landscape research by completing our short survey. In exchange, we'll send you a copy of the Report. Survey closes 31 May 2024.

Ornico and Dr. Tersia Landsberg Boshoff (PhD) have teamed up again for the 2023 South African PR Measurement Landscape report. We'd like to invite you to take our industry survey. This survey aims to showcase insights from how South African brands, agencies and corporates measure their PR and communication efforts. Closing date for submission: 15 November 2023.

The much-coveted and invaluable annual SA Social Media Landscape Report is set to be released to the industry. Join Ornico and World Wide Worx online at 10am on Friday 30 June as they delve into the topic "Human touch, Algorithms, AI - Is social media still social?" Attendees receive a free copy of the Report.

Digify Africa and Techsys Digital have made history by becoming the first learning platform in the world to provide access to OpenAI’s ChatGPT via WhatsApp. This innovative integration of two cutting-edge technologies has opened up exciting new possibilities for people who would otherwise have limited access to AI technology.

In a digital-first world, retail is becoming more fluid with new trends and tech capabilities emerging every day. Accessing the latest trend reports and expert partnerships enable brands to connect the right products to the right audiences to drive revenue for their business, and also deliver smart, engaging, and meaningful shopping experiences for their customers.

The 2022 World Cup will be the most multi-screen viewed sporting event ever. While the majority of us use our mobile phones while watching tv or streaming content, this plays an even more important role in sporting events, where fans access multiple screens to keep up to date with the latest match schedules, player stats, game results, dashboards, and access to team merchandise or player memorabilia. With 5 billion people worldwide expected to be watching the 2022 Soccer World Cup, it’s time to harness...

Digify Africa is excited to announce the launch of Digify Pro Online: a self-paced online digital skills programme that will empower youth across Africa. The programme will offer demand driven skills such as Digital Marketing, Social Media, Digital Strategy, Introduction to Content Strategy, Paid Advertising, Data led Decision Making, Introduction to eCommerce, and Web Design with WordPress and Digital Entrepreneurship. Learn more here.

Incubeta looks at what is needed to properly optimise Google’s Performance Max, including critical timing ahead of Black Friday.

Leading audio and digital solutions company, Mediamark, has announced a major rebrand with a revolutionary shift from their previously blue logo to invigorate and inspire both staff and the industry.

Ornico, in partnership with World Wide Worx, is launching the SA Social Media Landscape Report live on Thursday, 30 June 2022. The online discussion creates a conversation with marketing pioneers about the behaviours of South African social media users and analyses data to acquire valuable insights for the future. To RSVP and learn more, read further.

Consistently reaching and engaging a large email audience requires a blend of art and science. Find out how to get this right for your organisation.

The Social Media Landscape is changing. Ornico is dedicated to helping brands understand the changes for improved social strategies and we’re interested in learning about your social media usage. Please complete our 15-minute survey. In exchange, we’ll send you a free copy of the 2022 Social Media Landscape Report.

Attaching a file to an email has many benefits but what are the cons? Is it something that works at scale? Learn about the pros and cons as well as tracked attachments in Everlytic’s latest blog post.

The removal of third-party cookies may have been delayed until 2023 but marketers need to prepare for the inevitable. But it isn’t the end of marketing; we unpack why in this blog post.

Incubeta’s Niamh NicLiam looks at the often fraught pitch process and suggests how to draft an RFP that will avoid wasting time while optimising partnership opportunities.

Ornico is disrupting the PR/communications and advertising landscape with the launch of their new All-in-One Brand Intelligence platform - Ornico Pythia. The brand and media analysis platform gives brands a holistic view of their performance and puts marketers at the centre of the experience by creating a more engaged, intuitive, and immersive monitoring experience for everyone.

Digital marketing is tough and is constantly changing. That's why, as digital marketers, we need to find ways to constantly adapt while answering client needs and becoming customer centric. This can mean looking beyond leads and conversions. Read how digital maturity can help you achieve that.

Incubeta provides insight into how SA brands are planning for 2022 and gives 7 tips for those in charge of digital marketing budgets.

There are a few reasons why businesses with a digital presence have one up on businesses without a presence online but the key factor, really, is data. Because your customers share their information with you while they are using your website, whether it’s a membership platform or an e-commerce store, as a business owner you are granted access to invaluable information about their needs, wants and habits. Having this information is especially important for entrepreneurs because it allows you to tailor your offering to...

As the end of third party cookies looms large on the ad horizon, tech publication, Brainstorm, takes a closer look at the issue. While Google and other large tech firms have acted on consumers' growing call for additional privacy, finding ways to work around these changes remains an industry challenge. This latest piece explores the motives for the change but also how local brands are responding. IAB member and digital marketing specialist, Incubeta, have already shared their in-depth exploration of the topic, which we...

The AAA School of Advertising invites you to its annual student showcase. The prestigious event will take place on the 26th of November from 5-10pm, at both their Cape Town and Jo’burg campuses and will showcase work by graduating Art Directors, Designers, Copywriters and Marketers.

Digify Africa recently celebrated its tenth anniversary in a panel discussion hosted by Social Entrepreneur, Hlubi Mboya, with Digify Africa Founder and CEO Gavin Weale, Digify Africa COO Qhakaza Mohare, and Writer and Digify Africa Alumni Rofhiwa Maneta. The purpose of the celebration and panel discussion was to reflect on Digify Africa's milestones over the past ten years and share invaluable insights on Africa's current digital skills landscape.

Previously, Internet connectivity wasn’t a reality for many people in underserved areas. But now, everyone in range of a local ThinkZone WiFi hotspot - funded through Think WiFi’s Purpose Driven Advertising model - can access unlimited free, uncapped WiFi from their devices any time and enjoy the benefits it unlocks.

Incubeta examines how CMOs can work with their agency partners to drive results, and forge mutually beneficial relationships with motivated teams on both sides.

In 2021, marketing is getting involved in after-sales support – and it makes business sense. Here’s how you can improve customer retention by doing this beyond the sale.

Two years after its launch digital marketing specialist, Incubeta, takes a look at how local companies have fared using Google’s DMT programme.

A seamless customer experience is one of the most important factors for any business and you need to have a sound strategy if you are looking to amplify client engagement. In this article, we explore ways to do that.

Incubeta, draws on their experience working with global brands to share practical advice on how best to approach digital transformation using Google’s DMT programme.

Join Tractor Outdoor for an exclusive virtual webinar on the "Future of OOH” on 10 June 2021 where we will be focusing on the complexity, relevance, and capability of technology in DOOH in partnership with Hivestack, Broadsign, Voodooh and Admobilizer.

In 2021, marketing is getting involved in after-sales support – and it makes business sense. Here’s how you can improve customer retention by doing this beyond the sale.

In marketing, true digital transformation is an ongoing narrative involving a mindset shift in attitudes and capabilities, not just achieving ‘digital nirvana’. Get ready for digital transformation by focusing on these 4 steps.

Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. Learn how to compete in the trust and attention economy with a budget-friendly data and automation strategy.

In this final part of the three-part series, Incubeta specialists take a closer look at data privacy and the importance and urgency of crafting a privacy-friendly first-party data strategy.

In this 2nd part of the three-part series, Incubeta looks at how the end of third-party cookies will impact digital marketing, sharing advice on how to best manage the changes.

In the first of a three-part series on the Future of Measurement, Digital Marketing specialist, Incubeta, examines how the Apple iOS 14 updates will impact digital advertisers and shares advice on how to best manage the changes.

Entries are now open for Tractor’s #20in21 Advertising Fund! To celebrate Tractor’s 20th birthday they have decided to give 20 deserving SME’s R8M in media exposure! See the full press release and link to enter here.

Mischief Media, the activations division of Tractor Outdoor, were recently given the opportunity of creating a bespoke digital outdoor experience for Mastercard and Table Mountain Aerial Cable Co, featuring local artist Jeremy Loops. See the full story here.

Tractor Outdoor, one of South Africa's largest out of home (OOH) and digital out of home (DOOH) media owners has joined the IAB SA and is the first specialist OOH media owner to do so. DOOH is a key growth area for programmatic investment in 2021 and Tractor Outdoor are thrilled to be working with the IAB SA to grow awareness around DOOH as an exciting new medium for advertisers. Read the full story here.

Join us at our Digify Pro Open Day at 11am on Friday, 12 March. Digify Africa’s award-winning programme,Digify Pro, is a ten-week bootcamp that takes participants through the full spectrum of digital marketing and delivers an immersive, mentored learning experience that combines theory and practical skills and sharpens the skills of its participants. Digify Pro has kick-started over 500 digital careers since its inception. If you are interested in hiring new talent or seeing what Digify Pro has to offer, please register here.

CEO of Hoorah Digital, Shaune Jordaan, reminds us of the continuing need for the efficient application of relevant data to stay ahead and be able to cater to the digitally-savvy customer. He also shares his thoughts on digital trends worldwide. Read more here …

Through the use of targeted messaging and intelligent chatbots, conversational marketing allows for real-time conversations, making it easier to build genuine customer relationships and quicker to convert real leads.

Conversational marketing is the fastest, most efficient way to move buyers through your marketing and sales funnels through the power of real-time conversations. Here’s the 101 on this now-essential marketing tool.

Digify Africa is pleased to invite you to their Digify Pro Open Day on Thursday, 12 November, from 9am – 12 noon, where they introduce you to the new graduates of their intensive digital skills training programme, Digify Pro.

Today’s AI and machine learning enable us to collect, store and analyse vast quantities of data. But without someone specialised in translating this data into actionable insights conducive to creating relevant, creative and personalised content, the data on its own is almost useless.

Red & Yellow has entered into a strategic partnership with Honoris United Universities, the first and largest Pan-African private higher education network. This will provide its students with accelerated learning experiences and effective links to regional and international opportunities, and ensure their graduates’ competitiveness in today’s digitised and automated world.

We share learnings from BrandZ's Top 30 Most Valuable South African Brands report 2020 with insights from FNB, which topped this year's ranking for the first time with a brand value of $2.8 billion. Learn how they stay relevant through digitisation and a focus on customer health during economic downturn.

With the eighth and final wave of our C19 Barometer study now available on request, we recap how our attitudes and behaviours have changed over the past six months of shock and recovery, against a future snapshot of the latest insights to help brands navigate the next normal. Three main future-thinking points include chasing an inclusive e-commerce strategy, planning for increased in-home occasions and recovering ahead of competitors through meaningful difference.

With the SA chapter of UN Women’s Unstereotype announced during Loeries Creative Week 2019, Unilever shares tips on how to use advertising as a force for good, to lead society in breaking down race and gender bias by promoting equality and empowerment in the new era of progressive marketing.

Wunderman Thompson have brought a new offering to sports and entertainment brands in South Africa with the launch of their new unit, Prism Sport + Entertainment. The unit will focus on sponsorship marketing from a more modern perspective.

With realities recalibrated, brand attention should focus on today’s new needs and motivations in navigating the complexities of a COVID-19 world. We explore this through a cultural lens against a deep dive of our global qualitative study and waves of the C-19 Barometer study, to highlight new behaviours that are likely to continue into the next normal.

Well-known influential marketer, Lerato Sengadi, takes up her new role as General Manager at Humanz. Being highly experienced in the influencer marketing space, she is perfectly positioned to help drive forward Humanz’ mission to disrupt traditional marketing campaigns through the deeper collaborations and insights of true influencers.

Female empowerment and inspirational femme role models are an annual hot topic come Women’s Month, but it’s important to break this cycle and ensure the inclusion conversation is ‘always on’ in the new era of progressive marketing. Here’s how to do so.

Stricter data privacy legislation around the world has forever changed the future of the cookie. Cookies are still critical for targeted advertising and it is important more now than ever to understand how they work. iProspect have released their whitepaper to provide better understanding and preparedness for brands in the post-cookie world.

Meet your new consumer! Kantar’s Africa Life pan-African study reveals the 7 traits of the next generation that brands need to dial up in order to win a greater share of wallet and share of heart among the hyper-connected, tech-enabled Gen Z, set to write a new, positive narrative about the continen.

Data is all the rage today, but it is of little value on its own. Data needs to be analysed, critiqued and applied to inform creative strategy for it to be of any value. Hoorah have extensive experience in this field and share key learnings and insights.

COVID-19 has turned marketing on its head. Consumers are looking for brands that are more meaningful and relevant. Brands are looking for ways to reconnect with their audience and reap a sustainable ROI. And Content Marketers are well positioned to meet the needs of both. Machine agency's content marketing division has more to say

In lockdown for over 100 days, the Coronacoaster has many wondering if they’re working from home or living from work. Learn the power of positivity in tough times and why it’s important to take care of your body, mind and soul to re-frame the narrative.

Having trod the road of COVID for some while now, we are all well aware of how it has changed the way we do business. The use of gamification in business is another, new development and Mediology have put together this incredibly interesting read on the subject.

As the lockdown progresses, and we enter different stages of COVID-preventing restrictions, we continue to conduct most of our lives online, from home. Even our shopping. Kantar delves into what this means for the retailer and how to adapt accordingly.

Lockdown restrictions have seen a necessary shift by businesses towards digital commerce, bringing back into focus the importance of customer centricity. At the Insights in Action webinar held on 10 June, Kantar SA reminded us that employee experience management is a crucial part of the customer journey and shared six ways brands can better adapt to customers’ needs during these difficult times.

How much has the COVID-19 pandemic influenced consumer media behaviour? How are brands responding and, more importantly, how sticky are these trends likely to be in the future? At our Insights in Action webinar on 3 June, Kantar and Mediacom shared local media insights curated over the last few months, to guide your brands in these tricky times.

With COVID-19 having impacted advertising spend, marketing strategies and business operations across the industry, there’s an amplified need for brand purpose. At the IAB SA / Kantar webinar on 21 May 2020, themed "Purpose in times of a Pandemic”, Kantar unpacked four guidelines to creating a purposeful brand and minimising risk.

Publishers are being severely hampered in their efforts to monetize the current surge in online traffic due to COVID-related budget cutbacks and content blacklisting. To assist the publisher community, Jellyfish have compiled two separate reports giving practical guidance on both the commercial and technical aspects of this problem.

Adspend has decreased, ad supply has increased and ad prices have come down. This current shift provides an excellent, economical opportunity for brands to create engaging, relevant content that will lead to a positive impact long into the future.

Stephane Rogovsky, CEO of R-Squared, and Chairman of the IAB SA Influencer Marketing Committee takes an in-depth look at the state of influencer marketing today and shares the content of his presentation at the latest Influencer Marketing Committee meeting to assist marketers.

A hearty congratulations to all at VMLY&R for their incredible wins at Bookmarks 2020. Their campaign for Hollard InstaStory Books won a Gold, and their work for Edgars and Nandos garnered Silvers and Bronzes across the board. Bravo!

HelloFCB+ has excelled at this year’s Bookmarks. Their campaign for CANSA – "Don’t Fear The Finger” – was awarded a Gold in the Break-Through on a Budget category, and another 7 Silvers in other categories. Congratulations to all!

Primedia’s CapeTalk is probably better known as a radio station, but the work they’ve done to develop an impressive site for the publication of their audio content has garnered them a Bronze in the Publisher Sites category of the 2020 Bookmark Awards. Congratulations to all at Cape Talk for this sterling accomplishment.

A hearty congratulations to TBWA/Hunt Lascaris for their tremendous win this year at the 2020 Bookmarks. With their four golds, six silvers and nine bronze awards, they have been voted Digital Agency of the Year!

The IAB SA is proud to showcase our members’ achievements and expertise and invites its members to share these with us for publication. Today we are pleased to share the news of Ogilvy SA’s tremendous wins at the Assegai Awards. See their press release here.

With the rise in the use of influencers in marketing, agencies and brands are needing to equip themselves with the best possible options and services for a successful campaign. R-Squared Digital assists you here by taking a look at the differences between influencer marketplaces and influencer marketing agencies.

To achieve greater brand credibility and impact, today’s digital marketing campaigns require user generated content to be more effectively collected and managed by the most appropriate User Generated Platform. Publisher’s Toolbox has identified what to consider when choosing this platform.

While native apps are predominantly the platform of choice for customer engagement, progressive web apps are gaining traction. Publishers Toolbox’s article breaks this down and gives valuable insight when looking at the potential of PWA technology.

Red & Yellow have launched their Skills Gap Survey, the results of which will provide meaningful analysis and key insights on how to address current pain-points and industry challenges. Please participate in this important and valuable exercise and return your survey by 30 November 2019.

Red & Yellow Creative School of Business have just introduced exciting new MasterClasses in Social Media Marketing and Content Marketing to be held in both Johannesburg and Cape Town in September and October. Special offers are extended to IAB members.

The ARB is calling for submissions on the review of the Code of Advertising Practise.

biNu’s #datafree platform and Moya Messenger app are set to cause a major upheaval in data costs. Recently appointed CEO of biNu, Stephen Newton, has much to say about it in the attached interview. biNu will also be speaking at our next Insight Event in Johannesburg on 27 June so be sure to book!

Today’s more discerning consumers and ubiquitous digital technology demand that brands provide more authentic, tailor-made content, delivered via the most appropriate device, to successfully engage with their market.

Presenting at the 6th episode of the IAB Insight Event series, recently appointed DQ&A Commercial Director, Roan Mackintosh, explored how to use technology to gain a competitive advantage. According to him, it’s all about rebuilding trust between brands and their customers.

Marketing is undergoing a profound and lasting shift. Accenture share their insights on this change and the role being played by the new CMO in rewiring operating models for success in this must-read report. Accenture are a sponsor of the IAB Summit 2019 and CEO, Wayne Hull, will be bringing more valuable insights to the Summit. Click here for Accenture’s report

Most of SA brands are still lagging in the global digital arena. However, they can fast track their digital maturity by pushing through to genuine customer personalisation. DQ&A, sponsor of the IAB Insight Event Series, have more to say

In keeping with its aim to bring its audience the Here and Now in this age of digitilisation, House and Leisure magazine has relooked its brand aesthetic to show a brand that goes beyond merely a printed magazine.

Choma, an online magazine founded by HIVSA, focuses on educating and empowering young women of vulnerable backgrounds. The platform walked away with the highest award given in the Public Service and NPO Platforms category. Sincere congratulations from the IAB to all at Choma and to their agency, Arc Interactive.

Once again, Ogilvy, have proved themselves one of South Africa's leaders in the field of digital advertising, having taken home a total of 15 awards. A hearty congratulations to all at Ogilvy for their hard work.

IAB member, Arc Interactive, are growing from strength to strength and producing innovative, award-winning work in the NPO and pharmaceutical spaces. Congratulations to the team at Arc Interactive for their well-deserved wins.

CellCgirl have won an impressive Silver for the campaign promoting their life-changing initiative aimed at helping young girls. Congratulations to both CellCgirl and the agency behind the campaign, Arc Interactive, for this incredible win.

Social Media has exploded and, with it, the opportunity for mass advertising. Read more here about Ogilvy’s new South African branch of Social.Lab which was launched yesterday in Johannesburg.

In this era of unprecedented disruption, the CFO’s role has evolved from accountant to analyzer to strategic advisor, has greater impact and drives some of the most exciting work within companies. Accenture Research have published their report

For many entrepreneurs doing everything on one’s own is the norm. 5 successful female entrepreneurs give valuable advice on how to ask for help.

The bold use of innovative technology by Associated Media Publishing in their latest campaign is set to change perceptions around magazine media.

Digital marketing and technology specialist, DQ&A, has launched its digital marketing training academy to help both companies and agencies looking to build and upskill their digital marketing teams.

Based on their experience in the local and international markets, NMPi have given their opinion on the shifting roles of digital agencies.

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey.

Full service digital marketing agency, NMPi, has appointed Michelle Clarke as Operations Director. The announcement is part of

Despite the speculation about the rise of the machine and the threat to jobs at best, and to humankind at worst, technology will not spell the end for bricks and mortar retail stores any time soon.

AutoTrader Marketplace – a game-changing new platform

In the world of digital marketing in 2017 there is an increasing focus on transparency and performance. Since the beginning of digital advertising/marketing, a key selling point has always been measurability, yet this seldom filters through to clients in any meaningful way.