Created in partnership with World Wide Worx and Ask Africa, this year’s SA Social Media Landscape Report uncovers – among other changes – a shift in user mindset and, consequently, clear platform-specific trends.
Some of the report insights show TikTok emerging as the platform of choice for habitual short-video consumption, showing its dominance in entertainment and youth culture. WhatsApp still remains the most used messaging platform but the privacy provided by newer platforms such as Telegram and Threads have resulted in their steadily gaining ground.
The report equips marketers, brand leaders, PR professionals, digital strategists, and agency decision-makers with the intelligence they need to navigate 2025’s social media realities.
Built from in-depth industry research and a national survey of leading brands and agencies, this is South Africa’s most trusted guide to social media trends, platform performance, marketing budgets, and strategic benchmarks.
The Executive Summary gives you a sharp overview — but the full SA Social Media Landscape Report 2025 goes so much deeper.
Get the complete dataset, trend analysis, platform-by-platform breakdowns, expert commentary, and the full results from South Africa’s leading social media survey.
What’s inside the full report:
- Survey results from top South African brands and agencies
Platform usage, budget trends, content strategies, and performance data - Platform-by-platform insights
TikTok’s rise, LinkedIn’s evolution, Facebook’s decline, and more - AI and content creation trends
How 78% of marketers are using AI tools like ChatGPT and InVideo - Measurement and ROI
A shift back to engagement, sentiment, and brand health metrics - Expert commentary
Analysis from Arthur Goldstuck, Francois van Dyk, Oresti Patricios, and Larry Khumalo-MacArthur
Two ways to access the insights:
- Download the Free Executive Summary and get a concise overview of the key trends and takeaways.
- Buy the Full Report for R18,000 (excl. VAT) and access 100 pages of survey data, strategic insight, and platform analysis.
Additional resources:
- Watch the webinar recording.
- Find highlights of the report in our Press Release on Bizcommunity.
If you have questions or would like to request a formal quote, email us at salesstaff@ornicogroup.co.za
Find highlights of the report in our Press Release on Bizcommunity
If you have questions or would like to request a formal quote, email us at salesstaff@ornicogroup.co.za
Let us help you plan smarter for 2025.
