Members Toolkit

The secret to effective email marketing lies in optimising all key aspects of a campaign. This is why Everlytic has created a new guide to support marketers at every step of their email campaign journey – from solid strategic planning to performance tracking.

We used Behavioural Linguistics to analyse the best-performing travel- and tourism-themed emails sent from Everlytic’s platform, and we found travel communications that incorporated behavioural insights were most effective. You can leverage these behavioural insights to ensure your travel emails boost a sense of adventure, build trust, and nudge bookings.

Email marketing is an important medium for education institutions to communicate with parents and students. It builds trust, boosts a sense of authority, and encourages engagement. But brand communication in this space is competitive. The good news? Everlytic’s new marketing report shares best practices to ensure education emails are effective.

Personalisation has become a necessity in marketing and communication, but many brands still aren’t using it effectively. This guide finally simplifies personalisation, so all communication professionals know what it is, know why to use it, and can develop their brands’ personalisation capacity one step at a time.