IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

Unlocking the Future: The New Era of Smart Automation and Bots in Marketing

Webinar

In today's fast-paced marketing landscape, new mediums, tools and business expectations are increasing the complexity faced by marketing teams every day. While automation has improved the ability of businesses to function, marketing has often been left behind due to its complex, project driven nature. However, as with generative AI, new technologies and improvements mean that […]

Ep #50: Hyper personalisation with Gen-AI

Webinar

Join industry leaders, innovators, and thought-provoking speakers as we unravel the intricacies of hyper-personalization with Gen AI, shaping the future of media and marketing in an increasingly connected world.     Key Themes:Understanding Gen AI: Explore the characteristics, preferences, and behaviors of Generation AI, the digitally native cohort shaping the future of consumption. The Power […]

ep 51: Unleashing Creativity – Dynamic Content Generation in the Era of Gen AI

Webinar

Embark on a transformative journey into the realm of dynamic content generation, where creativity meets technology to captivate Generation AI (Gen AI) consumers. Join us for an immersive event as we explore this innovative topic and uncover actionable insights to drive success in the media and marketing industry.   Key Themes: Gen AI's Content Consumption […]

ep 53: Navigating the Future of New Data Frontiers

Webinar

We delve into data innovation as we explore the transformative potential of predictive, automated, and smart data in the media and marketing landscape. Join us for an immersive event where we unpack this dynamic topic and uncover actionable insights to empower the industry in the era of Generation AI (Gen AI).   Key Themes:¬†Gen AI's […]

ep 54: H arnessing the Power of Connected TV (CTV)

Webinar

Embark on a transformative exploration into the realm of Connected TV (CTV) as we uncover its immense potential to reshape the media and marketing landscape. Join us for an event dedicated to unpacking this dynamic topic, where we will uncover actionable insights to empower the media and marketing industry in harnessing the new power of […]

ep 55: Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping

Webinar

Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping We unveil the future of media and marketing. Join us for an event dedicated to unpacking this dynamic topic, where we will explore actionable insights to empower the industry in creating meaningful connections with consumers.   Key Themes:¬†Immersive Brand Experiences: Delve into the world of immersive […]