IAB SA Councils

The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.

These groups work together to develop solutions that improve the ecosystem for everyone. Committees are formed around interest in a particular platform or technology, and include members. Councils with roles across the ecosystem, are formed around a functionality, and members involved have that function in their primary role. Committee and Council participation is open to any eligible staff at an IAB member company.

IAB SA Transformation Council >

Support and drive meaningful transformation in the industry and to provide the necessary information and tools to achieve this.

Veli Ngubane, Founding Partner & Chief Creative Officer, AVATAR SA

IAB SA Brand Council >

Support and drive meaningful transformation in the industry and to provide the necessary information and tools to achieve this.

Audrey Naidoo, Head of Digital Marketing, Absa

IAB SA Education Council >

The Education Council seeks to contribute to meaningful long-term development of our industry and broader economy through education and skills development.

Su Little, Red & Yellow Creative School of Business

IAB SA Agency Council >

The aim of the Agency Council is to uplift industry standards and education through thought leadership and best practice, and to build a network of participation and trust between all members and industry stakeholders.

Robyn Campbell, Managing Director of Machine_

IAB SA Regulatory Affairs Council (RAC) >

The Regulatory Affairs Council focusses on providing rigorous representation of the IAB and the digital community at large in the industry.

Songezo Ralarala, Head of Legal: Multichoice Connected Video

IAB SA Regulatory Affairs Council (RAC) >

The Regulatory Affairs Council focusses on providing rigorous representation of the IAB and the digital community at large in the industry.

Songezo is currently the Global Head of Legal for Multichoice Group’s (MCG) Connected Video Division. This is the division which holds all of MCG’s global digital platforms namely Showmax, DStv App and Box Office. Highly skilled, experienced and qualified Head of Legal and admitted attorney with 12 years’ experience providing world class legal advisory services to companies in the media, telecommunications, technology and legal regulatory sectors. Previously the General Counsel / General Manager for Legal & Regulatory Affairs at Media24, which is part of the Naspers Group, Songezo served on various related boards. Previous roles have included being the Executive: Regulatory Affairs and Government Relations at Telkom and Case Manager at the Competition Tribunal of South Africa. An admitted attorney of the High Court with extensive exposure to the private and corporate sector as General Counsel. Songezo has a commendable track record and competencies in competition law, managing legal and regulatory issues, commercial law, legal compliance, corporate governance, legal writing, drafting of contracts and enterprise risk management.

IAB SA Publisher Council >

The Publisher Council represents the IAB publisher members and comprises members with journalism and editorial background, as well as commercial.

Basil Fortuin, Publisher: English and Afrikaans News Digital

IAB SA Research Council >

The Research Council aggregates, curates and creates research that builds the robust digital landscape of today and tomorrow to enable marketers to build consumer insights and set local digital benchmarks.

Claudelle Naidoo, Managing Director, MediaCom SA

IAB SA Measurement Council >

The purpose of the Measurement Council is to provide accurate and meaningful data measurement, with the aim of using this measurement data to grow the digital industry.

Clare Trafankowska, Managing Director, iProspect and Vizeum

IAB SA Youth Action Council >

The overall vision of the Youth Action council is to increase under 30’s engagement and active participation in the digital marketing Industry.

Luzuko Tena, Social Media Director - Africa, Mediacom South Africa

Digital Influencer Marketing Committee >

We empower the media and marketing industry to make better digital decisions regarding best practice and standard definitions for influencers in the digital space.

Stephane Rogovsky, Founder & CEO, R-Squared Agency

Future Of Measurement Committee >

The aim of the Digital Content Marketing Committee is to encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences.

IImraan Rajab, COO of Mediacom, South Africa

Digital Content Marketing Committee >

Sarah Browning-De Villiers, Chief Content Officer at Machine_

IAB SA Digital Audio Committee >

The Digital Audio Committee seeks to empower the industry to make better Digital Audio decisions and demystify areas related to Digital Audio.

Julian Jordaan, Managing Director, 365 Digital