IAB SA Councils

The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.

These groups work together to develop solutions that improve the ecosystem for everyone. Committees are formed around interest in a particular platform or technology, and include members. Councils with roles across the ecosystem, are formed around a functionality, and members involved have that function in their primary role. Committee and Council participation is open to any eligible staff at an IAB member company.

IAB SA Transformation Council >

Support and drive meaningful transformation in the industry and to provide the necessary information and tools to achieve this.

Parusha Partab, Chief Strategy Officer, VML

IAB SA Brand Council >

Support and drive meaningful transformation in the industry and to provide the necessary information and tools to achieve this.

Geoff Masuta, Group Head of Advertising, MTN

IAB SA Education Council >

The Education Council seeks to contribute to meaningful long-term development of our industry and broader economy through education and skills development.

Su Little, Digital Marketing Consultant & Skills Development, Red & Yellow Creative School of Business

IAB SA Agency Council >

The aim of the Agency Council is to uplift industry standards and education through thought leadership and best practice, and to build a network of participation and trust between all members and industry stakeholders.

Pippa Misplon, Managing Director, Retroviral

IAB SA Regulatory Affairs Council

The Regulatory Affairs Council focusses on providing rigorous representation of the IAB and the digital community at large in the industry.

Songezo Ralarala, Senior Associate at Bowmans Attorneys

IAB SA Regulatory Affairs Council

The Regulatory Affairs Council focusses on providing rigorous representation of the IAB and the digital community at large in the industry.

Songezo is currently the Global Head of Legal for Multichoice Group’s (MCG) Connected Video Division. This is the division which holds all of MCG’s global digital platforms namely Showmax, DStv App and Box Office. Highly skilled, experienced and qualified Head of Legal and admitted attorney with 12 years’ experience providing world class legal advisory services to companies in the media, telecommunications, technology and legal regulatory sectors. Previously the General Counsel / General Manager for Legal & Regulatory Affairs at Media24, which is part of the Naspers Group, Songezo served on various related boards. Previous roles have included being the Executive: Regulatory Affairs and Government Relations at Telkom and Case Manager at the Competition Tribunal of South Africa. An admitted attorney of the High Court with extensive exposure to the private and corporate sector as General Counsel. Songezo has a commendable track record and competencies in competition law, managing legal and regulatory issues, commercial law, legal compliance, corporate governance, legal writing, drafting of contracts and enterprise risk management.

IAB SA Publisher Council >

The Publisher Council represents the IAB publisher members and comprises members with journalism and editorial background, as well as commercial.

Jerusha Raath, Publisher for News24

IAB SA Research & Measurement Council >

The purpose of the Research & Measurement Council is to provide accurate and meaningful data measurement, in order to use this data to grow the digital industry.

Clare Trafankowska, Head of Digital Marketing & Paid Media, FNB SA

IAB SA Youth Action Council >

The overall vision of the Youth Action council is to increase under 30’s engagement and active participation in the digital marketing Industry.

Luzuko Tena, Social Media, Brand & Advertising Lead: Africa, Accenture

Branded Entertainment and Content Marketing Committee

The aim of the Branded Entertainment and Content Marketing Committee is to encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences.

Paige Dorkin, Head of Content Marketing, Publicis Machine_

Influencer Marketing Committee >

We empower the media and marketing industry to make better digital decisions regarding best practice and standard definitions for influencers in the digital space.

Casey Mantle, Head of Digital at Special Effects Media