Education Council
The Education Council seeks to contribute to meaningful education and skills development in South Africa through thought leadership and influence. It aims to achieve this through knowledge consolidation and creation that will bring about innovative, diversified and sustainable education and skills development initiatives.
Su Little >
Head of IAB SA Education Council
With over 22 years of experience in digital marketing strategy and implementation, supported by a Global MBA in Digital Business Transformation, Su Little helps organisations unlock their full potential in the digital age. From crafting impactful campaigns and learning programmes to optimising operations and enhancing customer journeys, she partners with businesses of all sizes to develop strategies that drive measurable results.
Her core expertise lies in digital business consulting, training, and mentorship. Su guides teams and individuals through the technical complexities of modern marketing, advertising, communications, and operations. As a seasoned digital marketing trainer, she is passionate about equipping professionals and emerging talent with practical tools and insights to thrive in a fast-paced, tech-driven environment.
In addition to her consulting work, Su plays a key role in developing South Africa’s MAC sector through her leadership as Head of the IAB SA Education Council. In this capacity, she advocates for skills development and meaningful inclusion in the digital economy. Her contributions continue to shape a future where innovation, creativity, and diversity are at the heart of the country’s advertising and technology industries.
Deborah Whitlock >
Member of IAB SA Education Council
I am a marketing and advertising specialist with over 20 years local and international experience. I have worked in the South African advertising industry since 2011. In my current role, I am the marketing director at South Africa’s biggest independent group of creative companies, The Up&Up Group. Prior to my work in advertising, I spent seven years in the UK, as digital marketing manager with Weight Watchers, a New York Stock Exchange listed global organisation which has helped millions of people around the world lose weight. I have a proven track record in establishing and growing through-the line departments and new businesses as well as driving success for existing business, with a special focus on growth through digital performance marketing. Although I am in marketing and advertising, I started my working life as a primary school teacher! I qualified with a Bachelor of Primary Education at the University of Cape Town. I remain passionate about education and view my position on the IAB Education Council to unite this passion with my experience in my current industry.
Kyle Oosthuisen >
Member of IAB SA Education Council
Kyle Oosthuizen is the CEO of Blue Robot, a MarTech company that powers platform-native brand experiences across social and programmatic media that aims to eliminate passive engagement and scrolling and replace it with meaningful active engagement. With over 11 years of experience in the advertising industry, Kyle has led over 3,000 campaigns for some of the world’s most iconic brands, including Coca-Cola, Nike, Samsung, Spotify, Porsche, and Mondelez across more than 25 countries.
Kyle is deeply passionate about marketing innovation, strategic leadership, and performance-driven creativity. Under his leadership, Blue Robot has become a partner to global platforms such as 𝕏, Spotify, Pinterest, Meta, and TikTok. His work focuses on helping brands shift from passive advertising to Active Engagements that improve recall, consideration, and conversion.
Kyle also contributes actively to industry growth by serving on various boards and councils, judging creative and effectiveness awards, and co-authoring advertising codes that shape the future of advertising in South Africa.