Brand Council

Farishta "Fari" Singh is a highly experienced and dedicated marketing executive with over a decade of comprehensive experience in shaping and implementing effective marketing strategies, customer experience management, and digital systems development. Currently serving as the Group Marketing Executive at TiAuto Investments, Fari directs robust marketing strategies for six businesses within the group. Her focus on driving revenue, market share, and brand awareness while ensuring an optimal customer experience in both physical and digital environments showcases her commitment to excellence. Before TiAuto, she held leadership roles at renowned companies like Quali Health, 1886 Advertising, and Edcon, where she excelled in managing end-to-end marketing operations, establishing market presence in competitive markets, and achieving business revenue targets through effective marketing strategies. Earlier in her career, Fari held positions at Grid Worldwide Branding and Design and FCB South Africa. She built and sustained strong client relationships, managed the successful rollout of various client campaigns, and ensured effective and consistent communication between agencies, clients, and stakeholders. Fari's skills and expertise extend beyond conventional marketing approaches. She has proven her prowess in increasing digital footprints and managing end-to-end digital functions of platforms, which are integral in today's digital-first business world. Fari holds an MBA from the Gordon Institute of Business Science and a Bachelor of Commerce Honours Marketing from the University of the Witwatersrand. This strong educational foundation complements her professional experience, demonstrating her deep understanding of commerce and marketing strategies.