BRANDED ENTERTAINMENT & Content Marketing Committee

The aim of the Committee is to encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences.

Since its inception, the Committee has written up and published the Digital Content Marketing Definitions and the IAB SA State of Content Marketing whitepaper.

Chantelle Herbst >

Head of IAB SA Branded Entertainment & Content Marketing Committee

Senior Client Lead, Polygon

Chantelle Herbst >

Head of IAB SA Branded Entertainment & Content Marketing Committee

Chantelle Herbst is a passionate pDOOH (programmatic Digital Out-of-Home) enthusiast, e-commerce specialist, and seasoned digital marketer. As a Senior Client Partner at Polygon, she is dedicated to empowering brands to bridge the gap between real-world and digital conversions through innovative strategies in the digital out-of-home space. Chantelle's journey in digital marketing began at The National School of the Arts in Braamfontein, where she majored in Drama. While her passion for storytelling was ignited there, she soon realized her true calling lay behind the scenes in crafting narratives rather than performing them. This realisation led her to pivot towards marketing, where she has since built an impressive career. Her professional experience spans leading digital platforms and media organizations, including roles at Entravision, where she served as a Senior Client Partner for TikTok, as well as at Media24, Moneyweb, and Ad Dynamo, working with global giants like Spotify and Twitter. Notably, Chantelle also served as the Head of Sponsorship for Twitter Africa and was the Head of Sales at Humanz, focusing on influencer marketing and brand partnerships. Chantelle is excited to bring her real-world learnings and out-of-the-box thinking to the IAB South Africa Branded Entertainment & Content Committee. She aims to contribute fresh perspectives that will help shape the future of branded content in the digital space. Her innovative approach and deep industry insights are sure to add value to the committee's initiatives.