Digital Content Marketing Committee

After graduating from the University of Oxford, Sarah’s career began in publishing, first at Condé Nast and then at Associated Media/Hearst Magazines. Working on titles such as Glamour and Cosmopolitan, Sarah found herself at the epicentre of the publishing industry’s bid to move from being print-centric to digitally savvy. Sarah emerged with a keen editor’s eye, a love of content, a firm belief in content’s power to impact, and an innately channel-agnostic approach. Heavily involved in driving collaboration in content between the publishing titles and commercial clients, Sarah became integral to conceiving, planning and overseeing content marketing projects for clients such as L’Oréal, Unilever, The Foschini Group, Takealot.com and Distell. Taking a break from publishing to serve as deputy managing director for a luxury fashion brand, Sarah further discovered her aptitude for business – and that she most enjoyed driving synergy between creativity, content and meaningful business results. It is this holistic, results-driven approach that has led to some of Sarah’s most rewarding work, which has included award-winning content marketing and content strategy for blue-chip clients such as Sanlam Reality, as well as winning Sanlam’s internal communications business and implementing a full overhaul of the company’s internal communications strategy. This has included introducing new digital solutions and helping to formulate the business’ digital transformation journey. Above all, Sarah values relationship and trust, which is why many of her clients consider her a partner in their businesses and their successes, rather than simply a supplier or consultant. Sarah has continued to contribute to various titles, including Harper’s Bazaar Art,Marie Claire,House & Leisure and Cosmopolitan. In 2020, Sarah was named Editor of the Year at the SA Publication Forum Awards for her work with Sanlam and Sanlam Reality. Awards include: Editor of the Year (SA Publication Forum Awards, 2020); Best Corporate Publication, Best External Magazine, Best Digital Magazine and Excellence in Communication (SA Publication Forum Awards, 2020); Pearl Impact Awards (Content Council New York, Honourable Mentions2019), Assegai Awards (2018, Silver).