BRANDED Digital Content Marketing Committee

Megan is the Integrated Executive Creative Director at Joe Public United, Johannesburg. Her passion lies in brand and retail advertising and communication with a desire to transform the way her clients see the power of creativity. She began her career in Cape Town in publishing at Media24, working across several brand titles. From magazines, she moved into eCommerce, focusing specifically on content marketing in the digital space. Joining Joe Public United in 2015, Megan has grown to lead the digital cluster of the company. She aims to deliver work that not only looks beautiful but has meaning and strategy within it to connect with the target market, change buying behaviour and ultimately convert sales and deliver on ROI. The focus behind Megan's creative direction on campaigns is the desire to enrich the lives of customers. Campaigns that inspire and disrupt while delivering a memorable brand message, often through insightful storytelling and experiences. Examples of her work show this balance between retail and conceptual ideas, such as the #JetLoveYourself Valentine's Day campaign which turned into a nationwide conversation about self-love. Megan has worked across several brands from Jet to CTM, BAT, Mercedes-Benz Vans, GynaGuard, Edgars, Revlon, Netcare, Nestlé and Cell C with a special focus on integrating above-the-line and digital social media. She loves the idea of communication that authentically makes a statement of purpose, like a call to action that aims make the world a better place, has a deeper meaning and inspires exponential growth.