IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

The Future of Social Commerce with TikTok and Digitas

Join us for the next episode of FutureTalks with Digitas, where we’ll dive into the world of Social Commerce.

How can brands create seamless shopping experiences within the social spaces where people already spend their time?

With over 146 billion video views on TikTok, the #TikTokmademebuyit phenomenon has proven its unparalleled power to drive consumer purchases. We’re thrilled to have Federico Dedeu, TikTok’s Agency & Ecosystem Lead in Africa, to expand on how this platform is driving social commerce.

In our session, we’ll explore:

  • How to help connect commercially with communities on social.
  • How to leverage the power of user-generated content (UGC) to drive in-app purchases.

Don’t miss out on these valuable insights.

📅 Date: Tuesday 30 September 2025
⏰ Time: 9 – 10am
📍 Location:          MS Teams
                         Meeting ID: 265 860 263 090 5 |         
               Passcode: aZ7yQ963

🔗 Register now: https://forms.office.com/r/y30CXG3zwd