IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

State of Branded Entertainment & Content Committee Survey

Help shape the future of Branded Entertainment & Content Marketing in South Africa

We’re excited to launch the IAB State of Branded Entertainment & Content Marketing in South Africa 2025 Survey and we’d love your input!

By taking part, you’ll not only stand a chance to win 1 of 10 Takealot vouchers worth R500 each, but you’ll also gain exclusive early access to the survey results before the full report is released.


This important study will uncover how brands, publishers, and marketers are:

▪️Integrating branded entertainment and content marketing
▪️Measuring success with key metrics and KPIs
▪️Exploring high-impact content formats
▪️Setting trends and budget priorities for 2025

 Be part of shaping the industry’s next chapter!

TAKE THE SURVEY