The Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard reveals high numbers of page impressions for radio station websites in Gauteng and KwaZulu-Natal for Q2 2024.
According to the industry organisation’s audience data across the months of April through June, independent radio station Jacaranda FM garnered an impressive 5.64 million page impressions during this period, nearly 1 million more than its closest competitor East Coast Radio, which recorded 4.7 million page impressions during the same time.
Other radio station sites that enjoyed high online page impressions during this period included Sepedi-, Zulu- and Tswana-language stations Thobela FM, Ukhozi FM and Motsweding FM, respectively.
*A previous release incorrectly referred to ‘page impressions’ as ‘website audiences/visitors’. We regret the error.
Below, the biggest online radio station websites in South Africa for Q2 2024*:
The Interactive Advertising Bureau (IAB) South Africa Measurement Dashboard is a three-year partnership with dY/dX, a digital transformation company that provides product and service design, and content and digital sales optimisation solutions. The partnership provides a standardised audience measurement currency for publishers that can be used across the South African online industry.
ACCESS THE DASHBOARD:
The IAB Industry Measurement Dashboard is available to the media and marketing industry, with no login required. Agencies and Publishers are encouraged to access this beneficial data for measurement and reporting purposes.
Click here to view the dashboard.