The IAB SA Digital Influencer Marketing Committee is proud to release the 2023 “Best practices for influencer marketing in South Africa”.
This White Paper provides clarity for stakeholders, including brands, agencies and content creators, while also focusing on the best interests of end consumers and paying particular attention to our market’s unique cultural nuances and audience behaviours.
The paper follows on from the Definitions Document released in 2021.
Download “Best practices for influencer marketing in South Africa“
For context, download the Definitions Document.