Ep 4: Artifical Intelligence – How Taste and Judgement Create the Advantage

On Thursday, the IAB SA Insights Series 2026 returns with Episode 4: How Taste and Judgement Create the Advantage over AI. This event is hosted by the IAB SA Media Council.

Artificial intelligence is rapidly changing how media strategies are researched, developed, activated, optimised and measured. The same models and increasingly similar platform tools are now available to agencies, brands and individuals across the industry. Access to AI is therefore unlikely to remain a meaningful competitive advantage for long.

The differentiator will be what people bring to the technology.

In media, better output depends on the quality of the brief, the strategic choices made before activation, the signals selected, the assumptions challenged and the judgement applied to what the machine produces. AI may generate hundreds of possible audiences, channels, scenarios or recommendations, but it still requires human taste and judgement to decide what is relevant, distinctive and right for the brand.

This panel explores how AI and human intelligence can work together to improve media strategy, rather than simply making existing processes faster.

Our panel of speakers:

✨ Kyle Oosthuizen
       CEO at Blue Robot Group      

✨ Graham Denesys
      Chief Strategy Officer at the Dentsu Media Line of Business

✨ Courtney-Lee Chapple
      Director of AI, Brave Group
 

📅 Date: Thursday, 30 July 2026
🕚 Time: 11 AM
📍 Platform: Zoom Livestream

Registration is free

REGISTER NOW