Ep 3: The Next Chapter of Marketing – What really matters?

On Thursday, the IAB SA Insights Series 2026 returns with Episode 3: The next chapter of marketing – what really matters, hosted by the IAB SA Brand Council.  AI is no longer just changing how we execute marketing. It is changing what marketing actually is.

As agentic systems take on briefs, generate creative, personalise at scale and measure impact in real time, the question facing brand professionals is no longer about efficiency. It is about what remains distinctly human – and why that still matters.

Episode 3 of the IAB SA Insights Series 2026 tackles this question head on. The IAB SA Brand Council will unpack how agentic AI is reshaping the discipline of marketing, from the talent pipeline to the township economy to the evolving role of agencies.

Join us as we explore:

• The future of the marketing talent pipeline, and how expertise is built when AI handles execution
• Why South Africa’s informal economy is a missing dataset in AI-driven marketing, and what that means for brands
• The ethical and commercial obligations brands have toward underrepresented consumers
• Where agencies genuinely add value as AI reshapes the creative production model

Our panel of speakers:

✨Masego Motsogi
      Managing Director, M+C Saatchi Abel

✨Sibusiso Mbingo
      Founding MD and Chief Innovation Officer of Africa AI Growth & Innovation Group

✨Geoff Masuta 
      Group Head Advertising, MTN

Join our panel as they examine what professionals need to do to stay relevant, effective and competitive in the AI arena.

📅 Date: Thursday, 25 June 2026
🕚 Time: 11 AM
📍 Platform: Zoom Livestream

Registration is free

REGISTER NOW