Ep 2: Staying Human: Influence in Gen AI

As AI rapidly reshapes marketing, media, and content creation, the influencer marketing industry is entering a new era of intelligent augmentation. From AI-assisted creator discovery and campaign reporting to synthetic influencers and AI-generated content, the technology is already embedded within the workflows of brands, agencies, and creators alike.

Hosted by the IAB SA Influencer Marketing Committee, this webinar explores the evolving relationship between automation and authenticity — asking not whether AI belongs in influencer marketing, but how the industry can use it responsibly, ethically, and strategically.

The session will unpack how AI is changing influencer workflows, where human creativity and emotional intelligence still matter most, and what South Africa needs to do to remain competitive in a rapidly evolving global landscape. Through perspectives from agency leaders and creators working directly within the space, the conversation will address AI-assisted content creation, creator authenticity, disclosure obligations, synthetic influencers, AI ethics, and the future standards required to protect trust within the creator economy.

Key themes include:

• AI as a co-pilot within influencer marketing workflows
• The balance between automation and authentic storytelling
• AI-generated creators, disclosure, and ethical considerations
• The future of creator and agency skillsets
• How South Africa can proactively shape AI standards within influencer marketing
• The IAB SA Influencer Marketing Committee’s commitments around disclosure, AI literacy, and industry guidance

Our panel of speakers:

✨ Casey Mantle
       Head of Digital @ Special Effects Media

✨ Thato Rampedi 
       Founder @ Rampedi Media

✨ Amanda Hoosen
       Digital Marketing Director @ WPP Media

Join our panel as they examine what professionals need to do to stay relevant, effective and competitive in the AI arena.

📅 Date: Thursday, 28 May 2026
🕚 Time: 11 AM
📍 Platform: Zoom Livestream

Registration is free

REGISTER NOW