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Ep 62: From Insight to Impact: How Brands Can Lead with First-Party Data in the New Creative Economy.
September 11, 2025 @ 11:00 am - 12:00 pm
Join us for another insightful session curated by the IAB SA Brand Council where we’ll explore how marketers can develop data strategies that not only comply with evolving privacy standards but also unlock creative potential and strengthen customer relationships.
Expect practical strategies on:
▪️Building trust through ethical data practices and value exchange
▪️Structuring data to inspire creativity in brand–agency partnerships
▪️Measuring ROI and attribution in a privacy-first world
Our expert speakers:
▪️Tanya Field: Chief Product Officer and Co-founder at Novatiq
▪️Tanja de Korte: Managing Director at Rainmaker Media
▪️Oti Ukubeyinje: Consumer Data Lead at Diageo
📅 Date: Thursday, 11 September
🕚 Time: 11:00 AM – 12 noon
📍 Platform: Zoom Livestream
Registration is free
REGISTER NOW