Ep 64: Past, Present & Future – Media Transparency in South Africa

For decades, media strategy decisions lived in “black boxes”, where only insiders knew how budgets were allocated and channels selected. But the landscape is changing quickly, with transparency being essential for smarter, fairer and more effective strategies.

Join IAB South Africa’s next Insights webinar on Thursday, 30 October at 11 am as we unpack the three phases of media transparency.

Hear from industry leaders shaping the conversation:

🎙️ Gordon Muller, Head Coach at The Media Coach
🎙️ Troy Griffin, Marketing Lead at Core Group
🎙️ Chris Botha, Group MD at Park Advertising

This is your chance to explore how transparency can break the cycle of “safe” choices and unlock real growth for South African brands.

📅 Date: Thursday, 30 October 2025
🕚 Time: 11 AM
📍 Platform: Zoom Livestream

Registration is free

REGISTER NOW