In-person Event
The Forum at the Campus, Bryanston, Sandton, Gauteng, South Africa
Here's a question worth sitting with: if AI can write the brief, build the audience segment, optimise the media buy and generate the content - what exactly is your role? Join us on 2 April as we address the challenge of finding our place in this new AI world.
In-person Event
The Forum at the Campus, Bryanston, Sandton, Gauteng, South Africa
Artificial intelligence is already embedded in influencer marketing. It is helping brands find creators, build briefs, generate content and measure campaigns. Synthetic influencers are no longer a novelty and the question of what makes influence authentic has never mattered more.
In this episode, we explore how AI and human intelligence can work together to improve media strategy, rather than simply making existing processes faster.
What can South African agencies learn from the way leading global IAB markets are responding to AI-driven change? This international session will answer this question.
Join us as creators, brands, agencies and industry leaders come together to discuss the regulatory landscape of the maturing content creator space, and how collaboration and practical guidance can strengthen trust, support professionalisation and lay the foundations for a more sustainable creator economy.