I am Shané (Shay) Chetty, a Junior Media Strategist at Publicis Groupe Africa, working across a range of brands and industries. I have gained experience across client success, performance and strategy, which has given me the opportunity to see different sides of the media and marketing industry and understand where my passion really lies.
I hold a BCom in Digital Marketing from IIE Vega School, and I am a curious, ambitious and driven person who genuinely loves learning and putting myself out there. What excites me most about this industry is that no day is ever the same. I love the mix of creativity and data, understanding consumer behaviour and seeing how a strategy can come to life and connect a brand with its consumers. I have always believed that if an opportunity doesn’t exist, you create it, and that is a mindset I try to carry with me throughout my career.
What do you hope to achieve through the IAB Front Row?
Through IAB Front Row, I hope to expand my knowledge of the digital, media and marketing industry beyond what I experience in my everyday role. I want to meet industry leaders, hear about their experiences and be inspired by the different paths they have taken in their careers.
I also want to challenge the way I think, push boundaries within my own work and expand my horizons when it comes to what is possible in this industry. I love networking and meeting new people, and I see Front Row as an opportunity to build meaningful connections while gaining new perspectives that I can carry with me throughout my career.