IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2026 Front Row Representative: Qhawekazi Ngada

My name is Qhawekazi Ngada, and I am a Social Media Intern at Dentsu Creative with a passion for digital storytelling, content creation, and building meaningful connections between brands and their audiences. I enjoy exploring emerging social media trends and discovering how creativity, strategy, and data come together to create impactful campaigns. As I continue to grow my career in social media, I am always seeking opportunities to learn, challenge myself, and broaden my perspective.

I hold a Bachelor’s degree in Psychology and Film & Television Studies from the University of Cape Town, and I am currently completing a National Certificate in Advertising at Red & Yellow Creative School of Business. My academic background has given me a unique understanding of people, storytelling, and creative thinking — perspectives that I bring into my work every day.

I am incredibly honoured to be one of 15 professionals selected for the IAB South Africa Front Row 2026 Programme. As someone at the beginning of my career, this is an exciting opportunity to learn from industry leaders, gain valuable insights, and connect with other passionate professionals in the digital and advertising space. I look forward to challenging myself, growing both personally and professionally, and bringing the knowledge and experiences I gain back into my work as I continue building my career in social media.