I am Thembelihle Phetla, a Junior Strategist at Ogilvy Johannesburg.
Grounded in a BA in Film and Television, a Postgrad Diploma in Innovation, and training in Behavioural Economics, I operate where storytelling, human psychology, and brand strategy meet. I’m endlessly curious about people and love uncovering the everyday tensions they recognise but haven’t articulated yet, turning those insights into work that feels real and relevant.
I’m looking to IAB Front Row to absorb new perspectives on the evolving digital landscape, connect with like-minded peers, and continue growing as a strategist who creates work people genuinely see themselves in.