IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2023 Front Row Representative: Neo Nkwana

I am Neo Nkwana, a digital marketing enthusiast specializing in social media and paid media. Currently, I’m wrapping up my honours degree in Marketing Management at the University of Pretoria. My marketing journey began when I co-founded a promotions agency with my brother, and I’ve been steadily advancing in the field ever since. Digital marketing, to me, is an unparalleled innovation that’s unlocking countless opportunities and dreams. It’s a world I never imagined I’d be part of, but now, I can’t imagine being anywhere else.

What is your field of study?
I hold a degree in Marketing Management from the University of Pretoria (2021). I then furthered my studies with a NCA in Digital Marketing from Red & Yellow (2022). Currently I am completing my honours degree with the University of Pretoria in Marketing Management.

What do you hope to achieve through the IAB Front Row?
With the front row initiative I hope we can all contribute to changing something in each other’s lives. I also hope to meet more wonderful and skilled people while seeing each other through our personal journeys.