IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2023 Front Row Representative: Gugulethu Muzondo

I am Gugulethu Emily Muzondo — a go-getter with a relentless drive for self-improvement. In 2022, I jumped into the professional deep end by joining the Red and Yellow Creative School of Business, in partnership with Absa, for a Learnership program. My playground? The ever-evolving world of digital platforms, where I specialize in social media management, community management, social media marketing, content creation, and copywriting.

What is your field of study?
I possess a Bachelor of Arts degree in Media Studies and Anthropology, which I obtained from the University of the Witwatersrand in 2020. Building upon my academic achievements, I pursued and successfully completed a Bachelor of Arts Honours degree in Media Studies from the same institution in 2021. In 2022, I embarked on a professional development journey by enrolling in the Red and Yellow Creative School of Business, in collaboration with Absa, where I participated in a Learnership program. As a result of this program, I earned my National Certificate in Advertising (NQF5/124).

What do you hope to achieve through the IAB Front Row?
The IAB Front Row program represents a remarkable opportunity poised to provide me with invaluable guidance essential for my professional growth within the industry. I am enthusiastic about the prospect of acquiring leadership skills, fostering meaningful connections, and collaborating with esteemed brands and industry luminaries.