IAB South Africa
The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.
There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.
IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.
IAB Knowledge Centre >
Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.
IAB Actionable Insights >
IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.
IAB Industry Measurement >
Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.
IAB Bookmark Awards >
Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
Authenticity Wins and AI Will Either Scale It or Kill It
In an oversaturated digital world, with everyone being online and being acutely aware of the scarcity of time and attention, Consumers will become more selective and more critical of content, based of relevance to themselves. Here, authenticity needs to shine and AI will need to leverage it to provide unpolished, unedited content that can be trusted.
Read More >Launching the IAB South Africa Guide to AI in Retail & Commerce
AI is no longer a future trend. It's here now. In its commitment to bringing global standards, frameworks and best practices to the South African industry, the IAB SA Connected Commerce Committee has launched the IAB SA's Guide to AI in Retail & Commerce, developed in alignment with the latest guidance from IAB Europe. This Guide represents Phase 1 of the initiative, with Phase 2 being launched later this year.
Read More >The IAB SA Youth Action Council Welcomes New Co-Chairs
After many years of working tirelessly at the helm of the IAB SA Youth Action Council, Luzuko Tena has stepped down. The IAB SA extends its grateful thanks to Luzuko for his dedicated contribution to the IAB SA and wishes him well. We also welcome new co-chairs to take up the lead and are pleased to introduce them to you.
Read More >Launching the IAB South Africa Retail Media Glossary
Commerce, media, technology and data keep moving closer together, and when everyone in the room is using different terminology for the same thing, good work slows down. The IAB Connected Commerce Committee has sought to solve this and is pleased to share phase 1 of the localised IAB Connected Commerce Retail Glossary.
Read More >Knowledge Centre
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We host webinars and events. Check out the IAB calendar so that you do not miss out.
IAB Learning
Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.
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