IAB South Africa
The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.
There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.
IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.
IAB Knowledge Centre >
Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.
IAB Actionable Insights >
IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.
IAB Industry Measurement >
Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.
IAB Bookmark Awards >
Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
IAB South Africa Releases The First Bookmarks Digital Rankings
In its continued commitment to strengthening the digital marketing and media industry, the IAB SA has released the Bookmarks Digital Rankings 2025 - the first official ranking system recognising excellence across the country’s digital ecosystem.
Read More >Pledge The South African Content Creator Charter
The IAB SA has launched its newly formed Connected Commerce Committee, an initiative representing the entire online commerce opportunity and designed to unify and elevate South Africa’s digital commerce ecosystem.
Read More >Shape the Future of Connected Commerce in South Africa with the IAB
The IAB SA has launched its newly formed Connected Commerce Committee, an initiative representing the entire online commerce opportunity and designed to unify and elevate South Africa’s digital commerce ecosystem.
Read More >State of Branded Entertainment & Content Committee Survey
Help shape the next chapter of the branded entertainment & content marketing industry in South Africa by participating in the survey.
Read More >Knowledge Centre
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IAB Events
We host webinars and events. Check out the IAB calendar so that you do not miss out.
IAB Learning
Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.
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