IAB South Africa
The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.
There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.
IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.
IAB Knowledge Centre >
Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.
IAB Actionable Insights >
IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.
IAB Industry Measurement >
Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.
IAB Bookmark Awards >
Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
South Africa’s Top Radio Websites Revealed
In 2022, The Conversation reported that radio was thriving in South Africa, with listenership consistently higher than the global average. In 2024, not much has changed, however, as more South Africans are now accessing the websites of their favourite stations, both to tune in to audio and to access content. This month, the IAB...
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2024 Bookmarks Tickets: Don’t Miss Out!
With just three weeks to go, time is running out for creatives to get their tickets to the Bookmarks Finalists' Showcase and Bookmark Awards 2024 ceremony. Book now to avoid disappointment.
Read More >IAB SA Education Council Seeks Top Youth Talent For 2024 Front Row Initiative
The IAB SA Education Council is calling for nominations for its youth-focused initiative, Front Row. The Front Row provides talented youth working or planning to work in the industry with opportunities and access to programmes, events and networking. Nominations close on Tuesday, 30 July 2024
Read More >Knowledge Centre
Stay updated with latest announcements
Stay updated with latest announcements
Newsletter sign-up
Catch the latest updates, announcements, and member exclusives. Sign up now
IAB Events
We host webinars and events. Check out the IAB calendar so that you do not miss out.
IAB Learning
Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.
Our Events
ep 54: H arnessing the Power of Connected TV (CTV)
Embark on a transformative exploration into the realm of Connected TV (CTV) as we uncover its immense potential to reshape the media and marketing landscape....
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ep 55: Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping
Immersive Brand Experiences, Ethical AI, and Enhanced Customer Mapping We unveil the future of media and marketing. Join us for an event dedicated to unpacking...
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