IAB South Africa
The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.
There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.
IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.
IAB Knowledge Centre >
Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.
IAB Actionable Insights >
IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.
IAB Industry Measurement >
Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.
IAB Bookmark Awards >
Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
The 2026 Bookmark Awards Finalists Are Here
After weeks of remote judging by 88 specialist jurors, the 2026 Bookmark Awards finalist list is out - and it is one of the strongest shortlists in years
Read More >Download the IAB SA Influencer Disclosure Toolkit
The IAB SA Influencer Marketing Council has produced the IAB SA Influencer Disclosure Toolkit to help marketers, creators and agencies ensure their commercial relationships are disclosed clearly, consistently and in line with industry regulations. Sign up for your free download here.
Read More >The Taxman Knows You’re a Creator. Here’s How To Stay Ahead
The South African Revenue Service has clarified the tax liabilities of social influencers and what is considered taxable income from your content. The IAB SA Influencer Marketing Council has produced the Creator Tax and Compliance Guide to help creators, brands and agencies to navigate the legislation easily and fearlessly.
Read More >South Africa’s Commerce Moment is Now
Today, we’re introducing the IAB SA Connected Commerce Committee and the 15 industry practitioners who form it. The committee is a deliberately diverse group of senior leaders from brands, retailers, agencies, marketplaces, data and technology partners, reflecting how connected commerce operates today. The focus of the committee is to meet the growing need for shared standards, consistent measurement and clearer ways of working across the ecosystem.
Read More >Knowledge Centre
Stay updated with latest announcements
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IAB Events
We host webinars and events. Check out the IAB calendar so that you do not miss out.
IAB Learning
Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.
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