IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

The Bookmark Awards 2024 – Tickets Now Open!

IAB SA Insight Event #65: Agency–Client Partnerships: Models, Trust, Creativity

Our last webinar for 2025 looks at how trust meets creativity in a thriving Agency–Client partnership. We’ll unpack how trust, transparency, and the right commercial models fuel stronger ideas, deeper partnerships, and real business results. Join us at 11am on Thursday 20 November for another insightful and bold conversation.

DETAILS & REGISTRATION

Newsletter sign-up

The Bookmark Awards 2024 – Tickets Now Open!

FutureTalks with Digitas: November edition - Hypnotise Your Users

How do you capture attention, deepen engagement, and convert desire into action? Join Digitas at 08h30 on Thursday 27 November and gain practical strategies to better prime attention, immerse users, guide conversion, reinforce engagement and inspire future connections.

Newsletter sign-up

The Bookmark Awards 2024 – Tickets Now Open!

Ornico: 2025 PR Measurement Landscape Report

Join Ornico at 09.00am on Thursday, 27 November 2025 for the launch of the 2025 PR Measurement Landscape Report. The theme of the report is “Proof Over Perception: The Evolution of Standards in South African PR Measurement” and explores how local PR and communications teams are redefining credibility through data, frameworks, and outcomes-based evaluation

JOIN ON YOU TUBE

Newsletter sign-up

The Bookmark Awards 2024 – Tickets Now Open!

Help Shape the Future of Branded Entertainment & Content Marketing in SA

We’re excited to launch the IAB State of Branded Entertainment & Content Marketing in South Africa 2025 Survey and would love your input! Help shape a comprehensive industry report, setting benchmarks and guiding future strategies. Participants will be given early access to the survey results.

DETAILS & SURVEY FORM

Newsletter sign-up

IAB South Africa

The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.

There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.

IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.

IAB Knowledge Centre >

Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.

IAB Actionable Insights >

IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.

IAB Industry Measurement >

Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.

IAB Bookmark Awards >

Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.

Latest from IAB

Pledge The South African Content Creator Charter

The IAB SA has launched its newly formed Connected Commerce Committee, an initiative representing the entire online commerce opportunity and designed to unify and elevate South Africa’s digital commerce ecosystem.

Shape the Future of Connected Commerce in South Africa with the IAB

State of Branded Entertainment & Content Committee Survey

Help shape the next chapter of the branded entertainment & content marketing industry in South Africa by participating in the survey.

Who’s Shaping the Future of Brand, Tech and Culture?

Huge congratulations to the finalists of the 2025 Bookmark Awards. They are exceptional individuals, brands and agencies who are setting the standard in South Africa’s digital media and marketing landscape, from groundbreaking campaigns to tech innovation and content that connects.

Knowledge Centre

Our subject matter experts work across the digital media and marketing media ecosystem to develop best practices and solutions that improve business outcomes for the interactive advertising industry.