IAB South Africa
The IAB South Africa enables growth for our people, agencies, brands, publishers and platforms – through education, measurement and acknowledgement.
There are 47 IABs around the world that collectively empower the media and marketing industries to thrive in a digital economy.
IAB South Africa is a member-driven industry body and its membership is comprised of more than 150 prominent organisations which include agencies, publishers, education institutions, platforms, march, adtech, and more.
IAB Knowledge Centre >
Access resources that enables growth for you, agencies, publishers, brands and platforms through education, measurement and acknowledgement.
IAB Actionable Insights >
IAB hosts an educational series that equip you with knowledge about marketing trends which you can use in your strategies and planning.
IAB Industry Measurement >
Access valuable audience data provided by IAB Publishers members, an initiative led by the both the Publisher Council, and the Research & Measurement Council. Agencies, Publishers, and the wider industry can access the data through the IAB Industry Measurement dashboard, which is available without requiring a login.
IAB Bookmark Awards >
Every year, the IAB hosts the prestigious Bookmark Awards, a gathering where the industry converges to honour excellence in digital. Affectionately dubbed "The Bookmarks," this event sets the gold standard in digital marketing, spotlighting work in digital that deliver outstanding results.
Latest from IAB
2026 Bookmark Awards Winners Announced
The news we’ve all been waiting for has arrived. The 2026 Bookmark Awards winners were announced last night, Thursday 13 August and - for the first time ever - the Best Digital Agency was awarded to two agencies.
Read More >15 Talented Delegates To Join IAB SA Education Council’s 2026 Front Row Industry Youth Programme
The IAB SA Education Council has selected 15 emerging digital media and marketing talents for the 2026 Front Row Industry Youth Programme. Chosen from more than 120 candidates across South Africa, the cohort will gain sponsored access to awards, workshops, educational programmes and industry events over the next 12 months.
Read More >The 2026 Bookmark Awards Finalists Are Here
After weeks of remote judging by 88 specialist jurors, the 2026 Bookmark Awards finalist list is out - and it is one of the strongest shortlists in years
Read More >Download the IAB SA Influencer Disclosure Toolkit
The IAB SA Influencer Marketing Council has produced the IAB SA Influencer Disclosure Toolkit to help marketers, creators and agencies ensure their commercial relationships are disclosed clearly, consistently and in line with industry regulations. Sign up for your free download here.
Read More >Knowledge Centre
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IAB Events
We host webinars and events. Check out the IAB calendar so that you do not miss out.
IAB Learning
Access some short courses developed by IAB global, and IAB member education institutions to keep up with digital marketing.
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