IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

Social Media Marketing Course

The Social Media Specialist Certification is a must for those who love interacting with people online and want to create a solid brand for themselves or their companies online. This social media management course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA.

What you will master

  • Navigation and the Social Media Landscape

    In this module we’ll discuss an introduction to social media marketing, explain social media and your brand, how to connect your brand to the right audience, different types of social media platforms, social networking and blogging.
  • Social Media Content Strategy

    With an introduction to content marketing in social media, we will teach you about developing a content style guide for social media, developing a content marketing plan for social media strategy, how to get the right mix of curated and created social media content as well as how to go about performing a competitor analysis.
  • Managing a Social Media Community

    In this module we explain the difference between community and social management. We teach you about community engagement guidelines and social media personalities.
  • Advertising on Social Media

    In this exciting module we give you an introduction to advertising on social media, which includes Facebook, LinkedIn, Twitter, Instagram and YouTube, among others.

    We’ll also teach you how to use paid advertising platforms on these channels and how to analyse the results of your social media campaigns.
  • Marketing Communication Concepts

    In this unit standard-accredited module you will learn how to identify and explain marketing communication concepts and ideas, implement low- and high-focus thinking as well as explain and apply lateral thinking processes. This unit is aligned to the following unit standard: SAQA ID 10064 NQF Level 5, 8 Credits

Course Modules

  • Navigation & Social Media Landscape
  • Marketing Communications Concepts
  • Social Media Content Strategy
  • Content Creation Across Social Media Platforms
  • Creating Content that Drives Engagement
  • Write Advertising Copy
  • Managing a Social Media Community
  • Advertising on Social Media
  • Social Media Brand Identity
  • Measuring & Optimising Social Media Advertising
  • Social Media Marketing Strategy Planning

All courses at DSM are delivered on the online learning platform.

Cost :  R10,000.00.
IAB SA members get a 20% discount, which is discounted to a total
of R8,000.00

To book:  Please e-mail hello@iabsa.net.

Website: https://digitalschoolofmarketing.co.za/courses/social-media-marketing-course/

Direct booking for IAB members can be made through: hein@digitalschoolofmarketing.co.za

Phone Number: 0861 428 710