IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

National Certificate of Advertising and Digital Marketing

The National Certificate of Advertising and Digital Marketing is the crème de la crème of advertising and digital marketing certifications.

Backed by this exciting certificate you will make a splash in the dynamic world of advertising and digital marketing. You’ll excel in any career in the advertising or media industries.

The Digital School of Marketing (DSM) is the only accredited training institution offering this exciting course on an online basis. This means that you’ll be able to study at your own pace, in your own time wherever you want.

In addition to the work outlined by the Sector Education and Training Authority (SETA) we have added in topics such as:

  • Search engine optimisation (SEO)
  • Paid-for search marketing and social media marketing
  • Content marketing
  • Mobile marketing
  • E-mail marketing

This means that you’ll have an edge over your peers in the digital marketing space!  With DSM’s National Certificate of Advertising and Digital Marketing you’ll be able to comfortably step into any media, marketing or advertising role after you’ve successfully completed the course.

What you will master

  • Marketing Communicatons Concepts
    This module will teach you to identify and explain marketing communication concepts and ideas, implement low- and high-focus thinking, as well as explain and apply lateral thinking processes.
  • Present Advertising Ideas
    Ideas are the backbone of every successful advertising campaign. So in this module you’ll learn how to generate ideas and solutions related to advertising contexts, evaluate solutions and develop these in advertising contexts.
  • Develop advertising activity specifications
    Every successful advertising campaign starts with a comprehensive brief. In this module you will learn how to analyse brief specifications as well as produce and distribute briefs.
  • Recommend resources for advertising assignments
    This module will teach you how to compare resource requirements with available resources for specific assignments
  • Develop customer needs and relationships  
    In this module you will learn how to initiate interpersonal communication with customers, assess and respond to customer needs as well as maintain and improve customer relationships
  • Write scripts for an audio-visual medium
    This module will teach you how to write an audio-visual media script and pitch stories to relevant role players
  • Access, process, adapt and use data from texts  
    In this part of the course, you’ll learn how to analyse and respond to produced texts, explore textual features and language usage, as well as analyse and evaluate textual content.
  • Supervise a technical project team  
    Every advertising project needs a project manager to manage all the aspects involved. So, in this module you will learn about project management and supervision practices as well as how to apply these.
  • Sustain oral interaction and critically evaluate spoken texts  
    This module will teach you how to interact as a listener and/or speaker in oral communication settings as well as how to analyse and critically evaluate oral presentations.
  • Write an advertising copy  
    In order to be able to put together great advertising copy, the first step is to assess advertising copy media/channels and your target market’s characteristics so that the material you put together responds to them. In this module we’ll discuss how to write advertising copy and evaluate an advertising copy against given specifications.
  • Select information for advertising assignments
    Learn how to define required information parameters to address advertising needs. Access information sources which are relevant for your defined information needs.
  • Brand Management  
    You will learn about the differences between a brand, branding and brand management. In addition, we’ll discuss the components of brand management, branding strategy and sustainable brand building
  • Content Marketing and Digital Copywriting  
    In this module, you’ll gain content creation and digital copywriting skills that will assist you in planning, creating and executing an effective content marketing strategy.
  • SEO and Web Analytics
    Understand what it takes for your website to reach the number one spot on search engine result pages.
  • Social Media
    Discover how to grow a brand online on any social channel, increase customer engagement on these channels and correctly target the right market (on social media channels) for your business . This module will also enable you to measure success and adjust your message to suit your target audience

Course modules

  • Develop Advertising Activity Specifications
  • Marketing Communications Concepts
  • Present Advertising Ideas
  • Recommend Resources for Advertising Assignments
  • Select Information for Advertising Assignments
  • Supervise a Technical Project Team
  • Access, Process, Adapt & Use Data from Texts
  • Sustain Oral Interaction & Critically Evaluate Spoken Texts
  • Write & Present Texts
  • Develop Customer Needs & Relationships
  • Write Advertising Copy
  • Write Scripts for an Audio Visual Medium
  • Introduction to Digital Marketing
  • SEO and Analytics
  • Social Media Marketing
  • Content Marketing Strategy
  • Email Marketing
  • Mobile Marketing
  • Paid Advertising

All courses at DSM are delivered on our state-of-the-art online learning platform.

Cost:  R19,000.00.

IAB SA members get a 20% discount, which is discounted to a total
of R15,200.00

To book: Please mail hello@iabsa.net.

Website: https://digitalschoolofmarketing.co.za/courses/national-certificate-of-advertising-and-digital-marketing/

Direct booking for IAB members can be made through: hein@digitalschoolofmarketing.co.za

Phone Number: 0861 428 710