I am Uthmaan Baboo, an Analytics Implementation Specialist committed to integrating Information Systems and Digital Marketing to deliver actionable insights and drive impactful marketing outcomes. My focus is on leveraging learning platforms to advance these goals.
What is your field of study?
I completed BCom Honours in Information Systems with a strong focus on Software
Development, Project Management, and E-Commerce from the University of Cape
Town (2022). Prior to that, I earned a BCom with majors in Information Systems and
Finance (2021). Additionally, I completed the Analytics and Data Graduate Program
at Incubeta, which provided a comprehensive understanding of digital marketing
and exposure to diverse clients in both local and international markets. This program
allowed me to refine my skills, assume greater responsibilities, and gain valuable
insights from leading implementation specialists in the industry.
What do you hope to achieve through the IAB Front Row?
Through the IAB Front Row program, I aim to expand my professional network and
gain fresh perspectives from industry leaders. This opportunity will enable me to
enhance my skills and capabilities, contributing to my ongoing development and
success in the field.