I am Hannah Jacobs, a passionate digital marketing enthusiast currently beginning my journey
as a Paid Media Intern at Incubeta.I am driven to embrace new ideas, challenge myself, and
continuously expand my skill set with the firm belief that one can never stop learning. And what
industry could be better suited for this than the ever-evolving digital world? I believe in
data-driven strategies and solutions that drive measurable success, while always working
towards creating purposeful marketing efforts and impactful digital experiences.
What is your field of study?
From an Undergraduate Degree in Politics, Philosophy, and Economics at the University of
Cape Town to a Postgraduate Diploma in Marketing and Advertising Communications from Red
& Yellow Creative School of Business, my academic journey has been anything but linear. It has
provided me with a unique perspective on market dynamics and human behaviour, and has
allowed me to blend a diverse knowledge base, with a love for all things digital.
What do you hope to achieve through the IAB Front Row?
Through the exceptional opportunity that the IAB Front Row initiative provides, I am excited to
foster meaningful connections, embrace collaboration, be challenged and continue my
professional development, while expanding my contribution to the marketing community.