As a Media Specialist at Nedbank, I have had a passion for the marketing field since my early days as a Yes intern at the company. My enthusiasm for the media environment has only grown stronger with time, fueling my desire to continuously up-skill and stay ahead of the curve in the ever-evolving digital landscape. With an insatiable curiosity and eagerness to learn, I embrace the endless opportunities that the marketing space offers, recognizing that my willingness to adapt and seize new challenges is key to unlocking my full potential.
What is your field of study?
I possess a strong educational foundation in communications, holding a BA in Strategic
Corporate Communications from the University of Johannesburg. Additionally, I expanded
my skillset by completing a media planning short course with Red and Yellow in 2022.
Looking ahead, I am eager to further enhance my academic credentials by enrolling in an
Honours Degree program in 2025.
What do you hope to achieve through the IAB Front Row?
Through the Front Row opportunity, I am excited to connect with renowned industry
experts and gain valuable leadership insights from their experiences. I am particularly
looking forward to discovering innovative strategies that industry experts are implementing
for various brands and applying these learnings to drive Nedbank’s brand growth.
Furthermore, I aim to share the key takeaways with our broader marketing team, fostering a
culture of collaboration and collective growth.