I am Neo Molefe an Integrated Digital and Brand Marketing Intern at Vodacom, where I contribute to both brand marketing efforts and digital marketing. My role encompasses tasks such as content marketing, managing live event coverage, and overseeing Vodacom’s branding and purpose efforts. I am also responsible for producing key reports that track the performance of our campaigns, especially within the 30th birthday campaign which is my direct line of work for the first 2 quarters of 2024.
In addition to my role at Vodacom, I co-founded manage ‘Masandawana Fan Vlog,’ a YouTube channel dedicated to Mamelodi Sundowns supporters, which has been a platform for showcasing incredible football stories since 2017. I am passionate about storytelling and leveraging digital platforms to connect with audiences, and this project is where my passion for storytelling and my love for football meet.