IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2024 Front Row Representative: Anganathi Beyile

I’m Anganathi Beyile, currently part of the Smollan Graduate Programme, where I work with DataOrbis, a data analytics company focused on the FMCG sector, and Chirp, an innovative platform transforming how brands approach market research.

I’m especially inspired by brands that create emotionally resonant experiences, and I strive to bring that same energy into my work. I’m eager to keep learning, growing, and contributing to impactful consumer-driven strategies in the ever-evolving marketing landscape

What is your field of study and what are your passions?

I hold a BCom Marketing degree from Red & Yellow Creative School of Business and have gained international experience during my time at Artevelde University of Applied Sciences in Belgium, where I studied International Business Management.

I’m passionate about music, fashion, and art, I draw inspiration from brands that captivate audiences through immersive and emotionally engaging narratives, striving to create similar experiences in my own work.