IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2023 Front Row Representative: Lungelo Manzi

I am Lungelo Manzi, a digital marketer, and I’m currently an Account Executive at Freshnow, a 360 digital and influencer marketing agency. My digital expertise centers around strategy and creating ideas that foster communities in Africa. In this increasingly connected world, I’m fascinated by finding the universal aspects of our humanity and using our life experiences to create content and campaigns that resonate seamlessly from creation to user experience.

What is your field of study?
I hold a National Certificate in Advertising: specializing in Digital Marketing from Red & Yellow Creative School of Business.

What do you hope to achieve through the IAB Front Row?
Exposure to a wealth of knowledge, insight, mentorship and opportunity through the relationships made available through this initiative. I also hope to grow in my professional capacity from this enough to make a tangible impact through my work.