Join us at 11am on Thursday, 26 October for another Insight Event where we explore the evolution of influencer marketing, the impact of the shift toward the creator economy, and what this new landscape means for the industry.

Embark on a transformative journey with industry experts as we explore the pivotal role of Generation AI (Gen AI) in reshaping industry landscapes. We dissect the impact of Gen AI on digital marketing strategies and unearth actionable insights to navigate this dynamic paradigm shift.   Key Themes: Gen AI Unveiled: Gain deep insights into the […]

In today's fast-paced marketing landscape, new mediums, tools and business expectations are increasing the complexity faced by marketing teams every day. While automation has improved the ability of businesses to function, marketing has often been left behind due to its complex, project driven nature. However, as with generative AI, new technologies and improvements mean that […]

Join industry leaders, innovators, and thought-provoking speakers as we unravel the intricacies of hyper-personalization with Gen AI, shaping the future of media and marketing in an increasingly connected world.     Key Themes:Understanding Gen AI: Explore the characteristics, preferences, and behaviors of Generation AI, the digitally native cohort shaping the future of consumption. The Power […]

The digital landscape is shifting — and privacy is at the forefront. Marketers face a crucial question: How can we thrive in this evolving environment while staying true to our brands? The IAB South Africa Brand Council invites you to a roundtable discussion to empower you and your brand for the future. Join us as […]

Embark on a transformative journey into the realm of dynamic content generation, where creativity meets technology to captivate Generation AI (Gen AI) consumers. Join us for an immersive event as we explore this innovative topic and uncover actionable insights to drive success in the media and marketing industry.   Key Themes: Gen AI's Content Consumption […]

Prepare to dive into the dynamic world of the creator economy, where video, podcasts, and live streams are redefining the media and marketing landscape. Join us for an event dedicated to unpacking this transformative topic, uncovering actionable insights, and navigating the opportunities and challenges of this burgeoning industry.   Key Themes: The Rise of the […]

We delve into data innovation as we explore the transformative potential of predictive, automated, and smart data in the media and marketing landscape. Join us for an immersive event where we unpack this dynamic topic and uncover actionable insights to empower the industry in the era of Generation AI (Gen AI).   Key Themes: Gen AI's […]

Embark on a transformative exploration into the realm of Connected TV (CTV) as we uncover its immense potential to reshape the media and marketing landscape. Join us for an event dedicated to unpacking this dynamic topic, where we will uncover actionable insights to empower the media and marketing industry in harnessing the new power of […]

Join us on 28 November for an exclusive IAB South Africa Report Back webinar, where committee representatives and leaders will reflect on their achievements in 2024 and share exciting plans for 2025.   This is your opportunity to hear directly from the IAB's committees about key projects, industry insights, and future-focused initiatives aimed at advancing […]