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ep 54: H arnessing the Power of Connected TV (CTV)
September 26, 2024 @ 11:00 am - 12:00 pm
Embark on a transformative exploration into the realm of Connected TV (CTV) as we uncover its immense potential to reshape the media and marketing landscape. Join us for an event dedicated to unpacking this dynamic topic, where we will uncover actionable insights to empower the media and marketing industry in harnessing the new power of CTV.
Key Themes: The CTV Revolution: Explore how Connected TV is revolutionizing the way audiences consume content, disrupting traditional television models, and providing marketers with unprecedented opportunities for engagement.
Targeted Advertising: Delve into the capabilities of CTV advertising in delivering highly targeted, personalized messages to audiences based on their viewing behaviors, preferences, and demographics.
Data-Driven Insights: Unlock the power of data analytics and measurement tools in CTV advertising, allowing marketers to gain valuable insights into audience engagement, ad performance, and attribution.
Cross-Platform Integration: Explore strategies for integrating CTV advertising seamlessly with other digital marketing channels, such as social media, display advertising, and mobile, to create cohesive, omnichannel campaigns.
Creative Storytelling: Discover how brands can leverage the immersive, high-quality viewing experience of
CTV to create compelling, memorable brand stories that resonate with audiences.
Future Trends and Innovations: Anticipate emerging trends and innovations in the CTV space, including advancements in ad tech, interactive advertising formats, and programmatic buying, and explore their implications for media and marketing strategies.
Join industry leaders, innovators, and thought leaders as we unpack the new power of Connected TV. Gain actionable insights, practical strategies, and inspiration to elevate your media and marketing efforts, drive engagement, and reach new heights of success in the digital age.
Details:
Venue: Zoom Webinar
Date: 26 September 2024
Time: 11h00 – 12h00
Registration: https://us02web.zoom.us/webinar/register/WN_UtVzcDmAQEG7vTRLYTyuBw