Assets for IAB Members
IAB Actionable Insights Series: Episode 58
8 May 2025
AI ISN’T JUST THE FUTURE — IT’S THE NOW. ARE YOU READY?
The IAB SA Branded Entertainment & Content Marketing Committee held a no-nonsense conversation that moved beyond the AI hype. This session unpacked the real-world risks, challenges, and opportunities that AI presents in marketing, content creation, and agency workflows.
Led by Sarah Browning de-Villiers, Chief Content Officer at Machine_, the webinar covered pressing topics like ethical concerns in generative AI, rights and ownership, and how top agencies are using AI in ways that protect creativity and consumer trust.
The webinar panel featured:
Watch the webinar recording here.