IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

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Let's Talk Digital

Let’s Talk Digital’s mission is to close the gap of digital knowledge in South Africa with real conversations.

The IAB SA partnered with Let’s Talk Digital on a 3-part mini-series PARTNERING WITH PUBLISHERS TO UNLOCK VALUE with the aim to educate and share the strong set of benefits that publishers can bring to advertisers and unlock the value of premium publishers. To listen in search: Ryan Eberlin, Media24 Programmatic Specialist, on unravelling programmatic’s “black box” and how brands can leverage off more advanced buys; and Riaan Wolmarans, Head of Digital Media at Arena Holdings, IAB SA Publisher Council Lead on brands partnering with local publishers on native content.