Influencer Marketing Committee

I’ve spent over a decade working in digital marketing, building a career rooted in strategic thinking, creative problem-solving, and a deep curiosity about how platforms, people, and culture intersect. I hold both a BCom and a BCom Honours degree, which gave me a strong academic foundation, but it’s the fast-moving, ever-evolving nature of digital that has really shaped my professional journey. I currently serve as Head of Digital at Special Effects Media SA, where I lead digital strategy across brands, platforms, and teams. In this role, I’ve been fortunate to work on award-winning campaigns that balance performance with creativity, and to help grow talent by building processes that allow teams to do their best work. I’m particularly passionate about social, influencer marketing, and platform-first thinking - especially where community and culture play a meaningful role in brand success. My involvement with the IAB SA Influencer Marketing Committee stems from a genuine desire to help shape and professionalise the influencer marketing industry locally. As Chair for 2025/6, I see the committee as a space where collaboration, education, and practical standards can directly improve how brands, agencies, and creators work together. Participating on the committee has been incredibly valuable - not only in sharing knowledge, but in learning from peers across the industry and contributing to work that moves the industry forward in a tangible way. Beyond my day-to-day role, I’ve served as a two-time judge for the Assegai Awards and previously judged for the International Echo Awards, experiences that have sharpened my perspective on what truly effective, insight-led work looks like. Outside of work, I spend as much time as possible in nature and love multi-day hikes in remote environments that most people never get to see. It’s perhaps a little ironic that as Head of Digital, my favourite way to reset is completely off the grid - no signal, no screens, just perspective.