Since its launch, the Interactive Advertising Bureau (IAB) South Africa’s Industry Measurement Dashboard has provided the industry with data on the state of digital audiences in South Africa. Since its inception, the IAB South Africa Industry Measurement Dashboard has grown to include data from more than 125 digital publications, including local news outlets and radio websites.
The Dashboard is a collaboration between IAB South Africa’s Publisher and Research & Measurement Councils to bridge buyers and digital publishers. Through this initiative, IAB South Africa reports on the top publishers across the country as well as on trends across gender, age and interests, amongst others providing an opportunity for niche publishers to be included and play a vital role within the advertising landscape.
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VIEW THE IAB SA MEASUREMENT DASHBOARD