Future of Measurement Committee

The Future of Measurement committee seeks to have a comprehensive discussion around the measurement of IAB Sites and its value to the rest of the industry, including the impact that technology changes will have on measurement in the future, and to what extent the IAB should continue / change / grow the digital media currency.

Imraan Rajab >

Member of IAB SA Measurement Council and Head of IAB SA Future of Measurement Committee

General Manager: Media, MTN

Imraan Rajab >

Member of IAB SA Measurement Council and Head of IAB SA Future of Measurement Committee

Experienced marketing and media specialist with a demonstrated history of working across a broad range of agencies and clients. Imraan has a strong background in ad tech with a firm understanding of the ad tech ecosystem, its various providers and how these can be used to help build marketing efficiency for business. Digital measurement has always been a passion-point and key focus throughout Imraan's career, most recently leading the development of MediaCom's current local viewability, brand safety and verification guidelines.He has spent much time educating clients and colleagues with regards to digital measurement capabilities, the technology required to deliver this, and focusing measurement efforts through the understanding that 'just because it can be measured, doesn't mean it should be'. Imraan has a passion for growing both businesses and people, with a sound track record of managing small and large teams, motivating staff and driving business growth within agencies.

Brendan Zietsman >

Member of IAB SA Youth Action Council

FNB, Digital Marketing & Media Manager

Brendan Zietsman >

Member of IAB SA Youth Action Council

I am a young, passionate digital marketer who is absolutely intrigued by delivering solutions that are based on key data findings, mixed with human behaviour. These solutions, I hope, will make a difference to people’s lives, and once that is achieved, I will know I have done a great job. I believe the industry we are in has accumulated creative souls that have come from all backgrounds and specialisations, which helps improve our understanding of the world around us. It is this vast knowledge that we hold that can make a difference in this world. Many people have been deterred by the actions of others in this industry and specific initiatives / forums such as this one should look to assist and uplift the talent that comes in. I believe I can help close this gap by bringing my knowledge and expertise from being on both sides of the curtain - client and agency. I would like to ensure that the future members of the industry are protected and developed to their full potential. We know and understand that there are other like-minded individuals out there, it is just a case of bringing them together to ensure that their voices can be amplified.”