IAB SA: Enabling growth for our People, Brands, Agencies, Publishers, Platforms

2026 Front Row Representative: Nombulelo Ngwendu

I am a Digital Marketing Intern at Dentsu X South Africa, where I contribute to campaigns, social media, experiential activations and content creation. I enjoy bringing ideas to life through storytelling and creating meaningful digital experiences that connect brands with people.

I am passionate about social media and influencer marketing, and I’m always looking for opportunities to learn, grow and challenge myself. My goal is to build a career in social and influence, where I can create work that is both impactful and culturally relevant.

What do you hope to achieve through the IAB Front Row programme?

I hope to learn from some of the best minds in the industry, build meaningful relationships with fellow creatives and industry leaders, and broaden my understanding of the ever-evolving digital landscape. I see Front Row as an opportunity to grow both personally and professionally, while gaining the knowledge and confidence to become a future leader in social and influence.

Thank you once again for this amazing opportunity. I can’t wait to begin this journey with the Front Row 2026 cohort.